Download PDF

Marketing Manager | Food Enthusiast


May 2014Current

Senior Manager, Marketing & Corporate Communication


360-Degree Communication strategy 

  • Design and execute marketing plans, events and campaigns based on business requirements
  • Prepare strategic multi-channel communications including  ATL and BTL campaigns  
  • Develop in-depth content for internal and external communications
  • Maximize brand outreach through speaker notes and articles for MD & CEO,  forewords in reports, press releases, advertorials & media kits
  • Develop communication plans including creative strategies, media tactics, and expense allocation

Stakeholder Engagement

  • Manage relationships with leading Industry Chambers and positioning YES BANK’s knowledge leadership at various forums
  • Engage with Central and State Ministries by providing knowledge partnership through reports and national forums
  • Deepen business engagement with top global CFOs by conceptualizing forums such as YES BANK National CFO Forum and developing high-quality editorial content for CFO Insights Magazine - quarterly magazine with distribution base of over 30,000 
  • Work closely with CSR team on creating a sizeable impact in livelihood security, skill building and improving environmental sustainability 

Brand Activation 

  • Conceptualize and launch the think-tank YES Institute to drive YES BANK's policy advocacy and thought leadership, globally 
  • Develop brand elements, brochures, website and reports for YES Institute to increase brand awareness and recall among top think tanks in India
  • Charting the roadmap for YES Institute' s Glocal Forums by organizing high-level conferences, round-tables and knowledge forums, in partnership with WEF, UKIBC, UNDP, Brookings, etc. 
  • Manage all marketing channels and communication for YES BANK, YES Institute and YES Foundation
Apr 2013May 2013

Summer Intern

Mapro Foods Pvt. Ltd.
  • Studied consumer behavior and designed experiential marketing plan for Mapro’s biggest sales counter in Mahabaleshwar
  • Designed an internal marketing campaign and implemented a 6-week staff training on consumer behavior
  • Interacted and coordinated with creative agency for designing of the integrated marketing communication plan
Apr 2011May 2012

Software Developer

  • Planned and rolled out marketing campaigns for NIIT Aptitude Test 2012 in association with marketing team
  • Increased reach by development & designing of software applications for GNIIT Cloud Campus
  • Reduced R&D timelines by 30% by synchronizing knowledge databases
Nov 2009Mar 2011

Systems Developer

Infosys Ltd
  • Carried out data warehousing and data mining on Apple Inc.’s Global Business Reports for FY’10-11
  • Developed Sales & Finance-Dashboards for business forecasting by Apple’s top management 
  • Designed a 4-week training module for a team of 5, on the sales & distribution management software of Apple Inc.

                                                                                                                       POSITIONS OF RESPONSIBILITY


Placement Committee, Member

  • Organized 1st ever final placements with 100% placement record through participation of over 35 companies
  • Increased corporate engagement in summer placement with a 43% increase in the number of offers made

Marketing Club, Founding Member

  • Organized national-level ad-making competition with participation from over 200 teams & 35+ MBA institutes
  • Conducted advertising & promotion activities for flagship events through sponsorships & media-partnerships

Cultural Committee, Core Committee Member

  • Designed & organized Unwind’13- Inter-Section War, 5-Day Food Fest’13, regional festival celebrations
  • Led a team of 51 during Unwind’12, with participation in over 12 events across 4 days


Self Governance Team (SGT), Member

  • Maintained a thread of communication between the trainees and the management


Adhishthaan- Department of Theatre, Co-Founder & Head

  • Participated and won merit positions in various Inter-College dramatics events of IIT-D, IIT-R, NSIT, MRCE, CITM

Carvya- Department of Fine Arts, Co-Founder & Head

  • Won merit positions in Inter-College competitions & successfully raised 1.20 lakh INR through fund-raising events

Effervescence’09, a Techno-Cultural Fest, Convener

  • Organized National-level fest with over 8,000 footfalls across 2 days & raised sponsorships worth 7 lakh INR




  • Successfully raised funds worth 2 Lakh INR through CSR partnerships to sponsor education of 8 children
  • Organized clothes and blood donation camps across 6 institutes with contributions from over 3,000 students
  • Designed a robust logistics plan for supplying relief material to Bihar flood victims


  • Conceptualized & co-edited a TVC for corporate sponsorship for Kranti Football Club- a social initiative club by students of IIM Udaipur
  • Analyzed & developed integrated marketing communication plan for a Bihar-based detergent manufacturer- Neemo
  • Coauthored a consumer behavior report on ‘Cultural Influences on Consumption in global context
  • Researched and coauthored a case study on consumer behavior during sales-promotion campaigns of modern trade giant- Big Bazaar
  • Achieved the position of Campus Winner, Trailblaze’13- national level case study competition- Benchmark Six Sigma