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Marketing Manager | Food Enthusiast

Work EXPERIENCE

May 2014Current

Senior Manager, Marketing & Corporate Communication

YES BANK

Content-driven Communication 

  • Design and execute multi-channel communications including ATL & BTL campaigns, events and media engagements
  • Develop content for internal and external communications on latest topics such as FinTech, Start-ups, Blockchain, Digitization, among others 
  • Maximize brand outreach through speaker notes and articles for MD & CEO, forewords in reports, press releases, advertorials & media kits

Stakeholder Engagement

  • Manage relationships with National and International Industry Chambers
  • Engage with Central and State Ministries through knowledge partnership through reports and sponsorship of national forums
  • Deepen business engagement with top global CFOs by organizing YES BANK's flagship National CFO Forum and developing high-quality editorial content for CFO Insights Magazine - quarterly magazine with distribution base of over 30,000 
  • Work closely with CSR team on creating a sizeable impact in livelihood security, skill building and improving environmental sustainability 

Brand Activation 

  • Launch think-tank YES Global Institute (YGI) brand and carry out awareness activities
  • Promote YGI by organizing high-level conferences, round-tables and knowledge forums, in partnership with WEF, UKIBC, USIBC, IACC, UNDP, DIPP, Ministry of Higher Education etc. 

Multinational and Diplomatic Projects

  • Planed and executed State visit of the President of the Republic of Cyprus including his social interactions and business engagements in Mumbai and Delhi
  • Position YES BANK and MD&CEO on international platforms through awards, speaker opportunities, media interactions, reports
  • Organize flagship networking events in London attended by CEOs of Fortune 500 companies, celebrities and socialites
Apr 2013May 2013

Summer Intern

Mapro Foods Pvt. Ltd.
  • Studied consumer behavior and designed experiential marketing plan for Mapro’s biggest sales counter in Mahabaleshwar
  • Designed an internal marketing campaign and implemented a 6-week staff training on consumer behavior
  • Interacted and coordinated with creative agency for designing of the integrated marketing communication plan
Apr 2011May 2012

Software Developer

NIIT Ltd
  • Planned and rolled out marketing campaigns for NIIT Aptitude Test 2012 in association with marketing team
  • Increased reach by development & designing of software applications for GNIIT Cloud Campus
Nov 2009Mar 2011

Systems Developer

Infosys Ltd
  • Carried out data warehousing and data mining on Apple Inc.’s Global Business Reports for FY’10-11
  • Developed Sales & Finance-Dashboards for business forecasting by Apple’s top management 
  • Designed a 4-week training module for a team of 5, on the sales & distribution management software of Apple Inc.

POSITIONS OF RESPONSIBILITY

IIM UDAIPUR

Placement Committee, Member

  • Organized 1st ever final placements with 100% placement record through participation of over 35 companies
  • Increased corporate engagement in summer placement with a 43% increase in the number of offers made

Marketing Club, Founding Member

  • Organized national-level ad-making competition with participation from over 200 teams & 35+ MBA institutes
  • Conducted advertising & promotion activities for flagship events through sponsorships & media-partnerships

Cultural Committee, Core Committee Member

  • Designed & organized Unwind’13- Inter-Section War, 5-Day Food Fest’13, regional festival celebrations
  • Led a team of 51 during Unwind’12, with participation in over 12 events across 4 days

INFOSYS LTD.

Self Governance Team (SGT), Member

  • Maintained a thread of communication between the trainees and the management

B.E. (CITM)

Adhishthaan- Department of Theatre, Co-Founder & Head

  • Participated and won merit positions in various Inter-College dramatics events of IIT-D, IIT-R, NSIT, MRCE, CITM

Carvya- Department of Fine Arts, Co-Founder & Head

  • Won merit positions in Inter-College competitions & successfully raised 1.20 lakh INR through fund-raising events

Effervescence’09, a Techno-Cultural Fest, Convener

  • Organized National-level fest with over 8,000 footfalls across 2 days & raised sponsorships worth 7 lakh INR

SOCIAL INITIATIVES

NISHQAAM, CITM Faridabad

Co-Founder

  • Successfully raised funds worth 2 Lakh INR through CSR partnerships to sponsor education of 8 children
  • Organized clothes and blood donation camps across 6 institutes with contributions from over 3,000 students
  • Designed a robust logistics plan for supplying relief material to Bihar flood victims

PROJECTS & COMPETITIONS

  • Conceptualized & co-edited a TVC for corporate sponsorship for Kranti Football Club- a social initiative club by students of IIM Udaipur
  • Analyzed & developed integrated marketing communication plan for a Bihar-based detergent manufacturer- Neemo
  • Coauthored a consumer behavior report on ‘Cultural Influences on Consumption in global context
  • Researched and coauthored a case study on consumer behavior during sales-promotion campaigns of modern trade giant- Big Bazaar