• RJ

Richa Jain

Work History

Work History

Deputy General Manager

HSIL ltd
Presently working as Deputy General Manager,.(April, 15-) Key Responsibility Areas Manage over 150 products and approximately 600 SKU, representing INR 5 billion of total sales revenue Accountable for developing strategic marketing plans, budget planning and product roadmap for assigned product portfolio Evaluate products and overall portfolio profit & loss and apply this information to key business decisions Key contributor to forecasting the annual operating plan including sales, trade, and profitability targets Research, analyze, and monitor competitive landscape for potential opportunities to create product positioning and to ensure product success in the marketplace Lead all aspects of price points, trend analysis, product packaging and promotional initiatives Complete ownership for achieving/maintaining gross margin for assigned product portfolio Develop launch plans outlining the launch process, and track actual unit sales for new product launches Responsible for managing the entire product life cycle from strategic planning to tactical execution Determine sales forecasts and justify new product development investments Review product pricing and gross margin goals for existing products and establish new product pricing Establish relationship with sales to position and sell product successfully, providing training and leadership on strategic opportunities Create and launch all consumer and retail promotions, co-promotions, in coordination with Marcom Conceive, develop, propose, implement & control attractive sales promotional drive across various levels of trade & consumer franchise Conduct product training for the sales force and dealer network Develop product management documentation, including product concept proposals, business cases, formal product requirement specification, launch plans, product collateral, sales training material Achievements Redefining sanitary ware product portfolio-based on technology and innovation Planning and structuring of“ Excellence Center” for product display and training Developing HSIL first“ Sales & Marketing share point” support tool ∞

Senior Product Manager-Consumer

Mar 2010 - Present
Consumer Lighting Division, Osram India Pvt
Worked as Senior Product Manager-. Ltd., Gurgaon.(-March, 15) Key Responsibility Areas Manage approximately 350 SKU, representing INR 1500 million of sales revenue Accountable for developing product marketing strategy in coordination with global product managers Responsible for introducing new products and new product development as per local needs Lead product pricing and gross margin goals for existing products and establish new product pricing Determine sales forecasts for proposed new products forecast per region Conduct market research to understand market requirements and to maintain feature requirements for current and future products Establish relationships with sales and sales engineers to position and sell product successfully Device & implement training programs for sales & channel partners Monitor marketing communication, promotion, tools & support Develop formal product specification, launch plans, product collateral, sales training material Responsible for key account management; regular interaction with OEM's for business development Support business development team for all upcoming LED tender business project Achievements Redefined product portfolio-Resulted in 100% growth Successfully launched range of consumer LED product-Generating business of Rs. 22Cr New Product development with R&D-Added 20% additional sales value Won LED tender business worth Rs. 25 Cr. working closely with local & Global product/sales team ∞

Osram GmbH, Germany

May 2012 - Oct 2012
Osram GmbH, Germany

Product Marketing Manager-Consumer Product Division

Jun 2007 - Mar 2010
Consumer Product Division, Jubilant Organosys Ltd
Worked as Product Marketing Manager-., Noida. Key Responsibility Areas Assist in developing marketing Strategy, brand positioning, to reach organizational goals Accountable for developing marketing plans, financial analysis, and consumer research Steward of the brand that supports brand promise, brand vision, brand position, brand architecture New Product Development with R&D based on the market opportunity analysis Responsible for developing product packaging, carrying out product pricing and profitability analysis Responsible for new product launches starting from idea generation stage to post launch review stage Responsible for dealer network management(25, 000 dealers), distribution network(800 distributors) and market visibility programs for all-important markets Lead and manage direct marketing, telemarketing, ATL, BTL, web marketing, event management and creative services such as print ads, collateral and POPs. Plan, implement, manage, coordinate, monitor, review and report all Marketing, Advertising and Promotions/Campaigns and Trade Schemes Establish and maintain relationships with advertising, media & event agencies Provide Training on product knowledge Customer Management and Relationship building Achievements Developed and successfully implemented marketing plan consecutively for 3 years Launched 2 new product range, resulted 40% growth in sales volume Designed and launched new product packaging for two different product line Successfully implemented Customer Relationship Program ∞

Team Leader-Customer Acquisition

Aug 2002 - Nov 2004
Customer Acquisition Team in Converges India Ltd
Worked as Team Leader-. Key Responsibility Areas Gather competitive intelligence and conduct market research, ultimately being responsible for development of business with a prospect Analysis of various Market Research Reports from IDC, Hoovers, etc. which can help in understanding the company plans, key profiles, budgets, and their vendor relationships Account mapping and identifying key decision makers and their requirements Generate leads for and create funnel for the Global Sales in US & Europe and support various verticals like BFSI, Telecom, Travel, and Healthcare etc Work on existing client Account in gathering information in order to attack other virgin areas for new business and cross sells Helping the Senior Management in creating the Competitive Analysis reports by studying about competitors like Daksh, EXL, V Customer, etc. Managing a team of 8 members out of which 6 are in calling campaigns-both inbound and out bound in creating leads and other 2 are in conducting research and database building Achievements ­ Successfully converted clients of benchmark competitors through sheer relationship building and effective sales strategy ­ To credit personal growth within the organization from Customer Acquisition Executive to Customer Acquisition Team Leader ∞

Account Executive

Mar 2000 - Jul 2002
Century Paper Mills
Worked as Account Executive in Key Responsibility Areas ­ Business Development amongst a portfolio of clients ­ Client servicing and Relationship building ­ Responsible for analyzing the market trend, competitor's information and closely follow up with changing market ­ Established administrated and monitored various marketing programs ­ Handle & monitor sales forecast, inventory planning for scheduled delivery of goods to client ­ Responsible for coordinating events like shows, exhibitions etc. International Exposure International Employee Development Program

Education

Education

M.B.A

Business School

Post/Graduate

2000

B.A

1998
University