Download PDF

Executive Summary

A charismatic leader of highly successful sales, marketing, and engineering  teams. Consistent long term passion for aggressive sales growth, lasting account penetration, adding customer value, defining next generation products, and successfully launching new innovative products.

Work History

2014Present
Lattice Semiconductor

Director - WW Channel Sales and Marketing

  • Overall responsibility for marketing and sales through multiple types of channels including manufacturer’s reps, catalog distributors, global top tier electronics distributors, small regional Asia distributors, and specialty services companies catering to specific market segments.
  • Increased WW Channel Revenue by 22% in first year, 18%, 25%, and 32% in the next 3 years.
  • Brought on 5 new channel partners including one with value added design services, one with ties to the Chinese government for customers unwilling to purchase from non-Chinese owned sources, and one with very close relationships to a key customer in Korea.
  • Directed semi-annual “Voice of the Customer” field feedback sessions with product definition and marketing organizations to ensure the Lattice road map mirrors those of key customers
  • Developed web based certification program for account managers, sales engineers, and product line managers in the channel to ensure their competence to sell Lattice products. Resale margins directly tied to being certified for demand creation.
  • Rolled out Office365 based PartnerHUB website for sharing presentations, training videos, and success stories.
  • Implemented several margin improvement programs aimed at increasing profits for Lattice. 
20162018
Lattice Semiconductor

Director - Strategic Marketing - Wireless Products

  • Took on additional role per request from CEO.
  • Grew business from $6M to $29M from 2015 to Q1/2017.
  • Established partnership with top medical display company to develop new $10M market opportunity.
  • Business sold in October 2018.
20092014
Lattice Semiconductor

Director - WW Field Applications Engineering

  • Directed 69 Lattice FAEs via 9 Area Technical Managers throughout the world. Also responsible for training and directing the efforts of another 100 distributor FAEs. Directly responsible for ensuring technical competency of entire sales force.
  • Acheived over $70M in smart phone business in 2013 from a base of zero in 2012
  • Won phone design wins at RIM, Samsung, Motorola/Google, ZTE, Huawei, HTC, Nokia, and Apple
    worth a projected $140M in revenue in 2014.
  • Selected and implemented a new technical support/helpdesk tool to facilitate creation of customer
    support cases and to generate a searchable knowledge base to minimize the case load of the factory
    applications engineers. technical support, and managing the opportunity tracking/DW process. Reduced load on apps team by over 50%
20042009
Lattice Semiconductor

Director - Field Applications Engineering - Asia/Japan

  • Increased China sales from $28M to $83M in first 4 years and to $211M in 7 years. Lattice FPGA
    revenue at Huawei grew from $2M to $30M, ZTE from $3M to $26M.
  • Grew the FAE organization from 17 to 29 in 4 years. Initiated “Area Technical Manager” program in Asia,
    and built the first ever direct sales team in India.
20002004
Infineon Technologies

Director - Technical Sales and Field Applications Engineering, North America

  • Led Field Applications Engineering team which achieved a 52% growth in Design Wins over a 3 year span.
  • Managed field applications engineering, demand creation services, and sales training departments - over 30 staff responsible for design services, sales promotions, database marketing, product training, technical marketing, and engineering support.
19952000
Infineon Technologies

Senior Field Applications Engineer

Grew Northwest Region’s Design Win Revenue from $8M in 1996 to $51M in 2000. Success in this role led to promotion managing peers in North America.

19911995
Nintendo of America

Project Engineer

Designed gaming platforms for airplane and hotel installations.

Education

19841988
MONTANA STATE UNIVERSITY

B.Sc Electrical Engineering

Graduated in 4 years

Awards

FAE of the Year, Infineon Technologies, 1999

Outstanding Contributor of the Year, Lattice Semiconductor - 2006, 2007

Marathon Award, Lattice Semiconductor – 2012, 2014