Director - Strategic Marketing - Wireless Products
- Product line business and strategic long range planning for wireless products
A charismatic leader of highly successful sales, marketing, and technology teams. Trusted and respected at all levels of the organization and by partners and customers due to superior technology literacy, operational excellence, strategic vision, practical implementation, results orientation, and a focus on doing things the right way rather than the easy way.
Department accomplishments and activities:
Directed the Mobile Consumer Initiative with the following results:
- Led Field Applications Engineering team which achieved a 52% growth in Design Wins over a 3 year span.
- Managed field applications engineering, demand creation services, and sales training departments - over 30 staff responsible for design services, sales promotions, database marketing, product training, technical marketing, and engineering support.
Grew Northwest Region’s Design Win Revenue from $8M in 1996 to $51M in 2000.
Designed gaming platforms for airplane and hotel installations.
Increased WW Channel Revenue by $14M in 2014, $22M in 2015, and by $30M (est) in 2016
First ever phone design wins at RIM, Samsung, Motorola/Google, ZTE, Huawei, HTC, and Nokia worth $140M
CAGR of 42% for design wins is Asia. 63% in Strategic Accounts
Increased China sales from $28M to $83M in first 4 years and to $211M in 7 years.
Led Field Applications Engineering team which achieved a 52% growth in Design Wins over a 3 year span.
FAE of the Year, Infineon Technologies, 1999
Outstanding Contributor of the Year, Lattice Semiconductor - 2006, 2007
Marathon Award, Lattice Semiconductor – 2012, 2014
Rich & I have worked together for 10 years and I can say with confidence that he is the best professional partner I have had at Lattice. Rich is always willing to plunge in and try something new, brings creative ideas, and consistently finds a way to get things done whatever the constraints.
Rich is consistently one of the top performers I've had the pleasure to work with. Rich is a dedicated worker, and not the least bit reluctant to roll up his sleeves when necessary. He knows how to delegate and to help others reach their potential. I wouldn't hesitate to have Rich join my team again, and I highly recommend him.
I worked with Rich for a number of years at Lattice Semiconductor Corp. During that time, Rich held various senior technical and management roles, from front line responsibility for the global FAEs to sales management responsibilities in a number of different regions worldwide. Rich has a rare and valuable combination of business intelligence and technical expertise that would be a tremendous asset to any organization.
Rich is one of best managers who understand China market, not only PLD, but also consumer, communications, industry, etc. He is open-minded, and warmhearted to all his colleagues and customers. Lots of key manages of MTA accounts in China, such as Huawei and ZTE, also respect his knowledge.