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Ria Rajendra

Marketing & PR Professional

  • Dubai, United Arab Emirates
  • 00971552514099


A focused Marketing professional with 2 years experience. Possesing valuable academic achivement underpinned by exposure in pressurised environments where creativity, focus and attainment of set targets are essential. A focused and creative team player able to formulate strategic marketing plans. Seeks a challenging and varied position that will enable me to capitalise on my knowledge and professional experience, with opportunites for personal and professional growth.

Work History

June 2016Present

Marketing Associate


Department : Opthlamology & Pain, Speciality (MEA region)

  • Undertake a market analysis to include details on the market characteristics (market size and growth - dollars, units, prescriptions, days of therapy, patient types, market share development, number of competitors, market trends, market attractiveness); competitor characteristics (product characteristics, competitor marketing strategies, sales force activities, pricing analysis); prescriber characteristics (number of prescribers by specialty, physician prescription activity, desires and unmet needs).
  • Liaise with advertising companies to prepare detail aids, leaflets, posters and other materials (print and electronic). Ensure the placement of ads in relevant journals and the distribution of materials to healthcare professionals within specified timeframes.
  • Work with Regulatory to ensure that the content of all promotional material is fully supported by the Product Information and literature.
  • Organise symposia of invited speakers - organise venue and catering, speakers, and invitations.
  • Undertake strategic market planning analysis by identifying foreseeable threats to avoid and opportunities to pursue, environmental analysis, customers to serve, competitors to challenge, product characteristics on which the business will compete, market segmentation and product positioning analysis.
  • Conduct research on new and established markets, forecast changes in the market environment, seek and develop areas of business opportunities.
  • Work with the Medical Information Associate to analyse customer questions, identify trends and recommend appropriate actions to the Marketing Manager.
  • Work collaboratively with medical/clinical research associates to plan post-marketing surveillance studies to capture clinical data on safety parameters in local populations.
  • Work collaboratively with sales reps to plan and implement product familiarisation programmes to enable the medical practitioners to evaluate and become familiar with the product.
  • Maintains Marketing KPI’s on a monthly basis to track category and brand performance.
  • Supervising Events and Launches.
Nov 2014Jan 2015

Marketing Coordinator

  • Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; planning meetings and events; maintaining databases; PR; preparing reports.
  • Preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
  • Prepares marketing reports by collecting, analyzing, and summarizing sales data.
  • Keeps promotional materials ready by coordinating requirements with graphics department.
  • Supports sales staff by providing sales data, market trends, forecasts, new product information; relaying customer services requests.
  • Researches competitive brands by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plans meetings and events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts.
  • Updates job knowledge by participating in educational opportunities; reading trade publications.
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Maintains Marketing KPI’s on a monthly basis to track category and brand performance.
  • Drafts PR Materials and maintains relationship with Media.
  • Managing all aspects of social media on a regional level.
Jan 2013Mar 2013

Editorial Intern

The Beauty Hub
  • Writing blog posts;
  • Writing beauty articles and conducting interviews for publication;
  • Reviewing beauty products;
  • Update press list/reach out to secure press invites;
  • Assist in monitoring our social media platforms which include Facebook, Twitter, Pinterest, and the launch of our YouTube channel;
  • Liaise with public relations and brand ambassadors for the latest beauty product releases and launches;
  • Secure samples for our reviewer database;
  • Update public relations and brand ambassadors with links to published articles;
  • Organise beauty competitions
Jul 2012Nov 2012

Account Manager

Expotrade Middle East FZ-LLC
  • Operate as the lead point of contact for any and all matters specific to your customers
  • Build and maintain strong, long-lasting customer relationships
  • Develop a trusted advisor relationship with key accounts, customer stakeholders and executive sponsors
  • Ensure the timely and successful delivery of our solutions according to customer needs and objectives
  • Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
  • Forecast and track key account metrics
  • Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment
  • Assist with high severity requests or issue escalations as needed


May 2012Jun 2012

Marketing Intern

Dubai London Clinic
  • Preparing press releases and pitching to the media; designing brochures, newsletters and posters; maintaining marketing production schedule for physicians; assisting with special events; managing the mascot program; tracking media coverage; review all service area papers and clip references to WellStar or competitors; copy clippings for appropriate audiences; file clippings and compiling call center data for marketing and research reports; content writing and basic website updates.
  • Maintaining the social networking sector for the company that included updating and making changes on the company’s face book and twitter page.
  • Hosting company events.
Sep 2011Oct 2011

Account Executive

Outreach Advertising LLC


  • Locate and contact potential clients to offer advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising
  • Expanding client database
  • Meeting monthly targets set by management
  • Building genuine relationships with both existing and potential clients