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Summary

I'm a driven individual who takes pride in meeting and exceeding expectations. I thrive on finding opportunities to grow ROI and reverse negative trending. Best part of my job is to find overlooked micro conversions through due diligence.

Work experience

Jun 2017Aug 2019
Active Web Group

SEO Analyst

• Created, maintained, and distributed internal and external reports for SEO & PPC departments.

• Projected changes during the course of a contract and identified opportunities for growth across channels.

• Maintained data integrity for marketing efforts across company and client systems and services.

• Coordinated efforts between departments to achieve cohesive results.

• Audited custom SEO strategies for accounts based on client expectations, technical audits, and site performance trends.

Nov 2014Jun 2017
Active Web Group

SEO Department Manager

• Managed SEM departments (SEO & PPC) via client and project management, hiring, team building, performance reviews, and regular meetings.

• Developed and implemented custom SEO strategies for accounts based on client goals, technical audits, competitor audits, and site performance trends.

• Created internal projections; detailed the changes we expect to see during the course of a contract.

• Interacted with clients to define KPI's & campaign roadmaps.

• Coordinated ongoing SEO efforts between departments to achieve cohesive results.

• Trained employees in SEO best practices.

• Managed and wrote for the AWG blog.

• Assisted sales team - assessed potential clients for SEO account viability.

Jul 2013Nov 2014
Active Web Group

SEO Analyst

• Reviewed site performance in relation to client goals, identified areas for growth & content gaps, communicated points with team, developed strategy.

• Lead team to develop proprietary online reporting system. 

• Researched and tested new SEO tools and services.

• Managed and wrote for the company blog.

Jan 2011Jul 2013
MAXBURST, Inc.

SEO Analyst & Copywriter

• Hired as Office Manager; promoted to SEO Analyst and Copywriter after 4 months. Held keys to office.

Formulated and executed SEO strategies, including, but not limited to, keyword research, competitor analysis, new URL structures/site redesigns, email blasts, blog articles, publishing schedules, monthly progress reports, and general marketing plans.

• Maintained client relations.

• Wrote, proofed, optimized, and implemented website copy.

Education

Sep 2002May 2007
Stony Brook University

Bachelors of the Arts, English

Concentration: Renaissance Literature and Creative Writing

Achievements: 2005 -- Founded The Folio, a literary magazine at SBU.  Held position of Editor-in-Chief until graduation in 2007

2006 -- Teacher Assistant to Mike Boecherer for “Major Writers of Renaissance England: Renaissance Drama” & Bente Videbaek for “Shakespeare: The Major Works”

Tests

Mar 2018Sep 2019
Google

Google Analytics Individual Qualification

Completion ID: 10704016

Advanced Google Analytics concepts.

Mar 2018Mar 2020
Google

Google Tag Manager Fundamentals

Score: 100%

Mar 2018Mar 2020
Google

Ecommerce Analytics: From Data to Decisions

Score: 100%

Mar 2018Mar 2020
Google

Digital Analytics Fundamentals

Score: 100%

Mar 2018Mar 2020
Google

Google Analytics Platform Principles

Score: 100%