Rhoby Schempp

Rhoby Schempp

Summary

I am an energetic, multidimensional "creative" with a passion for social media and marketing.  My past experiences in graphic design, visual merchandizing and social media marketing strategies have given me the conceptual skills to develop innovative, unique marketing content.  As a fine artist and native Social Media Marketing Strategist, I re-imagine the way users absorb information about your brand by creating engaging multimedia content congruent with Internet landscape, online behavior and industry trends. I establish social media identities, oversee presence and integrity in Internet communities including blogs, micro-blogs, social networks, message boards and social media bookmarking platforms. I bring a refreshing, creative and dynamic insight to online environments and web presences with results.

Work History

Work History

Social Media Creative Director / Developer at Max Restaurant Group

Max Restaurant Group

- Analyze brand health and web presence - Conceive, execute and maintain entire social media campaign- Create unique and custom brand identity for social media networks- Develop and build blog/video blog content and direction- Manage, monitor and engage in social media/internet communities

Developed social networking platforms:

Twitter: http://twitter.com/Trumbullkitchen

Youtube: http://www.youtube.com/user/MaxRestaurantGroup

Face Book: http://www.facebook.com/pages/Hartford-CT/Trumbull-Kitchen

Nov 2009 - Jul 2012

Graphic Artist / Marketing Department

Whole Foods Market

-Create all in-store signage by hand and Mac computer including but not limited to: Chalkboards, product and store signage, events flyers, posters and calendars

-Work with Marketing Team Leader and Store Team Leader, department Team Leaders and Regional coordinators to ensure all products and departments are properly and effectively signed

-Adhere to corporate style guidelines in all materials. Establish and/or maintain store graphic style within those guidelines

-Ensure that signs are installed and removed according to deadline

-Work with Décor Team to report missing or broken décor and other permanent signage

-Participate in Regional training and work with regional graphic Teams on Regional level projects

-Produce weekly and Monthly special support signs, regional and National signs and poster programs

May 2008 - May 2011

Founder

We Tweet You

- Social networking profile and identity development- Online Niche community Branding on all social media platform- Social media reputation, authenticity and brand loyalty building- Blog, twitter, facebook, social bookmarking and social networking comment development & oversight-Online viral video production and promotional campaigns

Developed social networking platforms:

Twitter: http://twitter.com/WeTweetYou

YouTube: http://www.youtube.com/user/wetweetyou

Mar 2004 - Nov 2008

Home Elements Buyer / Merchandiser

Healthy Living Market

- In-depth knowledge of natural products and standards- Source and purchasing natural / specialty home elements - Analyze sales trends and inventory in to maximize profits- Establish, maintain and exceed a consistent 50 % margin - Produce budget projections and track results using Excel spreadsheets - Communicate and negotiating with vendors - Support product sales and profit goals by developing visual displays- Process purchase orders, vendor billing, returns, damages, and special orders - Operate Catapult ECRS POS system

Education

Education

Print Work

Hand Generated Signs