Robert Greenberg

Robert Greenberg


Passion for building brands, integrating new technologies and identifying process improvements to deliver innovative marketing solutions.

Data-driven, strategic marketer with expertise and success across digital, social, and traditional marketing media. Deep background in agency and client-side marketing, advertising, product development, consumer research, R&D, and operations with strong consumer packaged goods, restaurant, and retail experience.

Areas of Expertise

Advertising ~ Strategic Brand Planning ~ Consumer Insight ~ Brand Positioning ~ Market Research & Analysis ~ Retail Promotion ~ CRM ~ Loyalty Marketing ~ Social Media ~ Customer & Channel Development ~ Mobile Marketing ~ New Product Development~ Internet Lead Generation

Work History

Work History
2007 - Present

Account Director

Calise Partners (formerly Calise and Sedei)

Oversee Service Experts ($600MM division of Lennox International) and Taco Cabana ($300MM) accounts

  • Led effort to re-position the Taco Cabana brand
  • Reversed 2-yr. negative sales trend and achieved record high levels of brand awareness
  • Counsel clients on brand development strategies and business building opportunities
  • Provide strategic direction and tactical supervision to account and creative teams
  • Lead new business development efforts, manage account teams, drive brand positioning initiatives, and
  • Manage social media initiatives, internet-based lead generation, and traditional media marketing campaigns
  • Grew account revenues, primarily through digital initiatives including email marketing, social media (Facebook and Twitter), and mobile marketing campaigns
  • Generated $500K in new revenues and $300K annual cost savings by developing online customer satisfaction and referral program for Service Experts
2006 - 2007

Vice President, Group Account Director

The Integer Group

Led agency team for national accounts including 7-Eleven, Radio Shack, and Dave & Buster’s

  • Directed account teams and managed P&L supporting major retail accounts
  • Oversaw brand development and promotion programs including creation and production of in-store merchandising and point–of-purchase materials
  • Identified and implemented new processes to improve efficiencies and drive higher profits
  • Re-positioned Dave & Buster’s by leveraging the brand’s unique proposition
  • Developing highly successful Eat & Play Combo promotion program; increasing avg. transaction
  • Led initiative to retain customers and minimize lost revenue from Radio Shack store closings through development and implementation of online and direct mail programs
  • Managed the company’s first online portal implementation delivering cost savings and significantly shorter turn-around times on print and digital work
2004 - 2006

Marketing Director

Comcast Spotlight

Led Marketing, Promotion, Research, and Creative Services teams

  • Recruited to realign the sales support organization to more effectively achieve revenue goals
  • Upgraded staff and provided coaching and mentoring to four distinct teams responsible for providing support to local, regional and national sales teams
  • Collaborated with advertisers (and agencies) to create integrated advertising programs, leveraging advanced technologies and innovative products to help advertisers improve their advertising ROI
  • Led Promotions team through development and execution of 100+ client promotions leveraging assets from major cable networks including ESPN, Discovery, MTV, and TNT
  • Creator and Executive Producer of 360 Home, a cable TV program dedicated to featuring local residential real estate listings 24/7; generated positive cash flow from first air-date
  • Spearheaded creation of an online portal that enabled current and prospective advertisers access to market-level research- became the model for a company-wide portal supporting all markets
2001 - 2004

Group Account Director

Tracy Locke

Managed agency teams supporting Harrah’s Entertainment, 7-Eleven, and pro-bono Ad Council campaign

  • Oversaw strategic marketing, advertising and media planning for 26 casino properties
  • Led account and creative team through brand building initiatives, including creation and implementation of advertising and promotional campaigns; ongoing media plan revisions to address local media opportunities
  • Orchestrated development of Harrah’s Total Rewards program (customer loyalty program)
  • Identified and capitalized on key consumer insights to redesign 7-Eleven’s Fresh Coffee program, offering customers highly customized beverage choices to compete with Starbucks
  • Spearheaded national Ad Council advertising campaign to build awareness for energy efficiency
1995 - 2000

Vice President, Advertising and Marketing

Guiltless Gourmet

Directed Marketing and Advertising operations / Product reformulation and re-branding efforts

  • Recruited to transition Guiltless Gourmet from its specialty natural foods niche to a sustainable, mainstream snack food company - helped grow revenues to $15MM in five years
  • Provided strategic direction and leadership to change distribution from specialty food to DSD
  • Conducted extensive consumer and product research that led to product reformulation responsible for increasing consumer acceptance and purchase intent by more than 50%
  • Initiated online program to manage ongoing consumer sampling effort more cost-effectively
  • Directed package redesign effort that led to 15% sales growth in a single year
1990 - 1995

Director of Marketing

State Fair Foods, Inc.

Led brand management efforts for frozen convenience food line in retail, food service, deli and club channel

  • Grew consumer packaged goods business from $20MM to $84MM in six years, earning division recognition as a “high growth” company within Sara Lee Corp.
  • Recruited and developed marketing team from one person to a department of seven full-time professionals
  • Championed the development and introduction of "Mini" Corn Dog product line from concept to national distribution, contributing $7MM of incremental revenue in first two years of production
  • Utilized sponsorship/event marketing to achieve dramatic sales gains during traditionally soft sales season



Bachelor of Science

University of Texas- Austin