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Summary

Results driven strategic business leader and creative marketing executive with 15+ years proven experience and success translating market needs into meaningful solutions to achieve strategic objectives and goals in a highly competitive environment.

  • Performance driven marketing professional with a solid track record in product marketing, developing one of the most successful and comprehensive value-added product lines in the industry.
  • Self-motivated, goal focused leader with exceptional communication skills demonstrated through effective customer and client relationships and cross functional team management.
  • Strong strategic and creative project management skills, including planning, budgeting, and implementation.

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EXPERTISE

Strategic/Tactical Marketing              Brand Management              Marketing Communications

Cross Functional Leadership             Strategic Planning                Product Development

Financial Planning                            P&L Management                Competitive Analysis

Market Analysis                               Product Cost and Pricing      Art and Entertainment Licensing

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Work experience

19962009

Director of Marketing

Creative Converting, Hoffmaster Group, Inc.

Directed marketing, product development, and communications for printed paper tableware and party accessory products, including the $60MM Paper Art brand, and the $15MM Sensations brand.

  • Successfully drove strategy to solidify brand identities and integrate marketing for the Creative Expressions and Converting product lines following the sale of the companies to a private equity group in 2007.
  • Increased productivity and profitability of the combined product lines by eliminating over 2000 skus (15%) and reducing inventory by almost 30% while maintaining sales and product distribution.
  • Directed, planned, analyzed, and successfully delivered a targeted new product and category development initiative leading to the largest new product program in company history, and the launch of the most comprehensive solid color program in the industry.
  • Spearheaded creative development for all product and packaging needs annually with both internal and external design resources for a dynamic fashion drive tableware business, leading to expanded design placement and product distribution across specialty retail account base.
  • Merged two customer promotion and pricing strategies to create a more simplified and productive structure.
  • Coordinated with VP of Sales, and National and Regional Sales Managers to develop high-performing custom and private label programs for major party and big box retailers, including 300+ party store chains, Target, Wal-Mart, Walgreens, and Albertsons.
  • Provided financial support for the business, including in-depth analysis and strategic recommendations for sku rationalization, marketing budgets, annual, quarterly, and monthly volume plans, product forecasts, line pricing, and profitability analysis.
  • Negotiated licensing agreements with art and entertainment properties resulting in strong collaborative relationships and incremental volume of up to $3MM annually.

Group Product Manager

  • Directed and led the strategic direction for the Paper Art and Party Creations brands of partware.
  • Identified and implemented over $150M in actionable cost savings for internationally sourced products.
  • Reduced obsolescence and minimized inventory investment through the development of new forecasting and ordering procedures, leading to a 13% reduction in on hand inventory.
  • Drove consumers to company website by researching and writing creative content for a new section devoted to everyday party themes.
  • Directed collateral material development with internal and external creative resources, resulting in a streamlined catalog format, new selling material formats, and more focused line presentations.
  • Led research and analysis of trends in home décor, retail, fashion, and toys to maintain a competitive advantage.
  • Participated in marketing activities related to the sale of the company in 2007.
19931996

Senior Product Manager

Day Dream Publishing

Developed and marketed calendar and poster products, growing the business from $10 million to $45 million in a three year period.

  • Developed marketing strategy and managed product line expansion of $2.3MM Box Calendar Program.
  • Directed the overall market and product strategy for a calendar and poster company, leading to aproduct line expansion of a $2.3MM Box Calendar Program, and the development of new product formats, including a $500M line of Office Planners and Appointment Books, a $300M line of Activity Calendars, and a $230M line of Softbound Books.
  • Drove development of a profit and loss analysis tool for increased effectiveness in evaluating new product and title opportunities.

References

Lisa Etter

“Becky is a very talented, analytical, and professional marketing executive. She has a very high taste level and has launched many great looking programs, always focused on the saleability and profitability of the products. She is accustomed to managing a very sku-intensive line, and coordinating the elements of design, manufacturing, pricing/profitability, and sales presentations. I am sure that she will quickly contribute to the success of another consumer marketing organization.”

Greg Stickelmaier

“Becky is an experienced business manager and a creative marketer. She is a very effective product developer who is able to identify and translate market trends into meaningful product solutions. She also has exceptional analytical and communication skills. Becky would be an asset to any marketing organization.”

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Education

BS

MBA

Indiana University - Kelley School of Business