Results driven strategic business leader and creative marketing executive with 15+ years proven experience and success translating market needs into meaningful solutions to achieve strategic objectives and goals in a highly competitive environment.

  • Performance driven marketing professional with a solid track record in product marketing, developing one of the most successful and comprehensive value-added product lines in the industry.
  • Self-motivated, goal focused leader with exceptional communication skills demonstrated through effective customer and client relationships and cross functional team management.
  • Strong strategic and creative project management skills, including planning, budgeting, and implementation.



Strategic/Tactical Marketing              Brand Management              Marketing Communications

Cross Functional Leadership             Strategic Planning                Product Development

Financial Planning                            P&L Management                Competitive Analysis

Market Analysis                               Product Cost and Pricing      Art and Entertainment Licensing


Work experience

Work experience
1996 - 2009

Director of Marketing

Creative Converting, Hoffmaster Group, Inc.

Directed marketing, product development, and communications for printed paper tableware and party accessory products, including the $60MM Paper Art brand, and the $15MM Sensations brand.

  • Successfully drove strategy to solidify brand identities and integrate marketing for the Creative Expressions and Converting product lines following the sale of the companies to a private equity group in 2007.
  • Increased productivity and profitability of the combined product lines by eliminating over 2000 skus (15%) and reducing inventory by almost 30% while maintaining sales and product distribution.
  • Directed, planned, analyzed, and successfully delivered a targeted new product and category development initiative leading to the largest new product program in company history, and the launch of the most comprehensive solid color program in the industry.
  • Spearheaded creative development for all product and packaging needs annually with both internal and external design resources for a dynamic fashion drive tableware business, leading to expanded design placement and product distribution across specialty retail account base.
  • Merged two customer promotion and pricing strategies to create a more simplified and productive structure.
  • Coordinated with VP of Sales, and National and Regional Sales Managers to develop high-performing custom and private label programs for major party and big box retailers, including 300+ party store chains, Target, Wal-Mart, Walgreens, and Albertsons.
  • Provided financial support for the business, including in-depth analysis and strategic recommendations for sku rationalization, marketing budgets, annual, quarterly, and monthly volume plans, product forecasts, line pricing, and profitability analysis.
  • Negotiated licensing agreements with art and entertainment properties resulting in strong collaborative relationships and incremental volume of up to $3MM annually.

Group Product Manager

  • Directed and led the strategic direction for the Paper Art and Party Creations brands of partware.
  • Identified and implemented over $150M in actionable cost savings for internationally sourced products.
  • Reduced obsolescence and minimized inventory investment through the development of new forecasting and ordering procedures, leading to a 13% reduction in on hand inventory.
  • Drove consumers to company website by researching and writing creative content for a new section devoted to everyday party themes.
  • Directed collateral material development with internal and external creative resources, resulting in a streamlined catalog format, new selling material formats, and more focused line presentations.
  • Led research and analysis of trends in home décor, retail, fashion, and toys to maintain a competitive advantage.
  • Participated in marketing activities related to the sale of the company in 2007.
1993 - 1996

Senior Product Manager

Day Dream Publishing

Developed and marketed calendar and poster products, growing the business from $10 million to $45 million in a three year period.

  • Developed marketing strategy and managed product line expansion of $2.3MM Box Calendar Program.
  • Directed the overall market and product strategy for a calendar and poster company, leading to aproduct line expansion of a $2.3MM Box Calendar Program, and the development of new product formats, including a $500M line of Office Planners and Appointment Books, a $300M line of Activity Calendars, and a $230M line of Softbound Books.
  • Drove development of a profit and loss analysis tool for increased effectiveness in evaluating new product and title opportunities.





Indiana University - Kelley School of Business