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Work experience

Dec 2007Present


Media Plex Pro

As an online marketing consultant for Media Plex Pro, I have worked on several projects, including building the following lead generation websites which focus on the financial services industry.

I have also done media buying for BetterTrades, Rich Dad, Freely and Spread Trade Systems. 

Jan 2007Nov 2007

Director of Media Buying

Venture Direct

Venture Direct is a full service direct marketing agency established in 1993, specializing in online lead generation.Venture also has a print, list services and list management division.

Managed distribution for over 200 campaigns in 4 separate verticals, managing a budget of over 1.5 million dollars a month and a team of 7 persons.

·Closed a million dollar media buy with Liberty Tax for their online tax preparation campaign.

·Helped to close business and  managed Russ Whitney’s Teach Me to Trade and Rich Dad media buys.

·Played key role in closing over $300,000 in business for Ebony Magazine.

Apr 2005Dec 2006

Internet Marketing Manager


Optionetics Inc. is the holding company for a variety of financial education, software and seminar companies including Optionetics, Profit Strategies, FXTE, Safety in the Market and the trading software’s Platinum and Profit Source.The company operates in 11 countries.

Responsible for client acquisition for seminars and other financial education products. Developed the model and metrics and initiated the media buy which includes portals, emails, vertical financial sites, ad-networks, print ads in national media and direct mail lists.One direct report.

·Consistently reached over $1,000,000 dollars of new revenue on a monthly basis with a media spend

below $300,000.

·Achieved an ROI of over 150% on direct marketing campaigns.

·Brokered our own direct mail list.

·Spearheaded both national and geo-targeted campaigns to drive attendance to seminars on sites

including, Zacks, The Street, Smart Money, Yahoo, The Fool and Kiplinger’s.

·Reached over 7% conversions on leads through creative and media optimization.

·Negotiated international CPA deals.

·Managed three outside creative groups developing all formats of Internet advertising as well as the creation of multiple landing pages.

·Researched and selected a firm for both natural and paid search.

Jun 2003Dec 2004

Internet Marketing Manager

Galeries Lafayette
Banco Sygma is the Spanish affiliate of Cofinoga, the financial arm of the French department stores Galeries Lafayette.The bank markets personal and consumer loans.

In charge of launching the Internet as a channel for client acquisition for Banco Sygma.Created the model to project potential acquisition costs and measured the internal impacts of the project before launching the channel.

·Launched the bank on the Internet even before they had a web site.This channel increased production by 25% with an acquisition cost below that of other channels.

Dec 1998Jun 2003

Product Manger

Antevenio (I-Network)
I-Network is the leading online ad network in the Spanish speaking world.I-Network has an ad network, a permission email marketing division (CorreoDirect), and a lead generation network, (Centrocom). Product Manager

Responsible for CorreoDirect, the permission e-mail marketing product of I-NETWORK.In charge of launching the product, signing co-registration contracts with web sites and the commercialization of the product.Four direct reports.

·Established CorreoDirect as the leading broker of on-line data bases in Spain, representing many leading data bases such as The Financial Times, The Economist,, i-españa (Vivendi), and

·Planned successful campaigns, CPM/CPA, for advertisers such as Land Rover, Mercedes, BBVA American Express and CEAC (largest Spanish direct marketer).Achieved goal of optimizing ROI and reaching conversion rates on leads of up to 10%.

Country Manager

General Manager of the on-line advertising network I-NETWORK in Argentina, the leading ad-network in the Spanish-speaking world

Sales Manager

Responsible for a five person sales team whose mission was to present the full range ofI-NETWORK on-line advertising products to media buyers and advertisers in Spain.



Master of Science in Management

Boston University - School of Management

Bachelor of Arts in Liberal Arts

University of Florida


Direct Mail and Print
I have bought and tested many direct mail lists as well as having bought direct response print media.
Bilingual English/Spanish
I am completely bilingual English/Spanish, and have lived and worked in Europe,Latin America and the United States.
Customer Acquisition - Active Traders
I basically luanched BetterTrades, Optionetics, and Rich Dad's online customer aquisition programs.
Lead Generation
I have worked on hundreds of online lead generations campaigns, as a marketer, as a intermediary in an ad network, and as a Director in an affiliate network.  I have also built lead generation websites of my own,  and
Internet Marketing
I have launched three companies online customer acquistion efforts.  From first the first banner add to measruing lifetimevalue by creative and placement.
Online Media Buying
I have experience buying online media on a CPM, CPC, CPL and CPA basis. 


Experienced direct marketer with an expertise in online media.  I have director level skills in media buying and online marketing, and I am considered a guru in online marketing in the financial publishing and education sectors.  Let me put my skills to work for you.


I love to write, it is one of my passions.  I have recently published my novel, Cactus Land, on Amazon.  I also write a blog, 

I am a good cook, I like to sail and ski and I have recently begun a new novel and screenplay.


To have five clients and to manage a total meda buy of about $100,000 month.  Finish and publsh my third novel, buy a place in the country, spend two years sailing the Mediterranean, and find a publisher for my articles outside my blog.