Optionetics Inc. is the holding company for a variety of financial education, software and seminar companies including Optionetics, Profit Strategies, FXTE, Safety in the Market and the trading software’s Platinum and Profit Source.The company operates in 11 countries.
Responsible for client acquisition for seminars and other financial education products. Developed the model and metrics and initiated the media buy which includes portals, emails, vertical financial sites, ad-networks, print ads in national media and direct mail lists.One direct report.
·Consistently reached over $1,000,000 dollars of new revenue on a monthly basis with a media spend
·Achieved an ROI of over 150% on direct marketing campaigns.
·Brokered our own direct mail list.
·Spearheaded both national and geo-targeted campaigns to drive attendance to seminars on sites
including Investors.com, Zacks, The Street, Smart Money, Yahoo, The Fool and Kiplinger’s.
·Reached over 7% conversions on leads through creative and media optimization.
·Negotiated international CPA deals.
·Managed three outside creative groups developing all formats of Internet advertising as well as the creation of multiple landing pages.
·Researched and selected a firm for both natural and paid search.