Reynald Fleury

Reynald Fleury

Additional Information

·Languages: French (native), English (fluent), Spanish (good).

·Hobbies: Writing poetry, photography, reading, diverse sports (jogging, swimming).

·Community: London Business School Dean’s circle.

Profile

 Marketing manager with over 16 years in defining & implementing strategy & business development

Specific knowledge in the technology/telecommunications & healthcare sectors

Track record of growing revenue, building customer relationships and launching new products across EMEA

Work History

Work History

R&D Engineer Intern

Schlumberger - USA,

· Managed R&D project developing cost efficient solution for logging while drilling tools

2007 - 2008

Marketing Consultant

LuxyHealth,

  • Established Luxyhealth as boutique consulting focused on marketing strategy - barrier to entry, market dynamics, launch plan
  • Developed relationship with key market leaders - Orange, dbMotion, Siemens - & gained insights of unmet needs
  • Built market intelligence on technology-enabled chronic care management - remote patient & EHR integration
  • Defined business plan of Air Products' homecare services & monitor the future of e-health solutions - Diabetes, CRDM
2005 - 2006

Marketing Manager Executive MBA project

Intel Corporation – EMEA,

· Identified initiatives to regain market share with Intel Centrino and newly launched Core-Intel sub-brands

· Analyzed market trends & defined price-positioning alternatives – 7% price decrease, 11% unit growth in the “late majority”

· Defined a strategy that increases sales out with minimum marketing investments but through a focus on seasonal factor

· Planned the retail “go-to-market” roll-out leveraging co-branding’s value – Fnac, Darty, Auchan

· Developed collaterals to support sales & marketing teams throughout implementation phase

· Drove the academic analysis of this program & enabled a $4.2M marketing campaign to return a $100M incremental upside

2002 - 2005

Marketing & Business Development Manager

Conexant Systems – EMEA,

· Managed team of 7 people & EMEA revenue of a $60M turn over product line – doubled over a period of 3 years

· Initiated alliances with prescribers - NDS & Nagra - & government –CSA - to generate attainment of European's compliances

· Influenced key opinion leaders - Sky Group, Premiere, Free – to validate new vendor’s solution & build system credibility

· Rebalanced product mix in EMEA sales marketing system-level solutions in Digital TV segment

· Participated in defining worldwide strategic plans providing high-level support to Marketing Executive Team in US

· Strengthened Product Line Management, budgeting resources & capabilities for growth and implementing efficient processes

· Managed strategy implementation among sales organization & facilitated cross-business units inter-actions to foster growth

· Initiated product line adoption at Europe’s leading HDTV broadcasters – Sky Group

1996 - 2001

Product Marketing Manager (Tech Mkg)

http://www.conexant.com/

· Initially hired as Field Applications Engineer, promoted as Product Marketing Manager after only 2 years

· Managed High-Speed Cable Modems product line in Europe – $20M -, analyzing market trends & competitive environment

· Aligned strategy, roadmap & mix with customer needs & provided market insight and recommendations for product line strategy

· Improved product line marketability - 11% YoY unit growth - through customized support & localized marketing plans

· Managed relationships with top European customers - Cisco, NTL, tComlabs

· Led support team in winning designs and NTL sales – ¼; of Total Available Market

· Organized client events to raise product awareness and enhance customer loyalty

1993 - 1996

Field Applications Engineer (Tech Sales)

Intel Corporation - France,

· Initially hired as Technical Support Engineer, quickly promoted as Field Application Engineer after only 9 months

· Led technical support of memory and microcontroller product line for European customers (e.g. Alcatel, H-P,Philips)

· Coordinated local Marketing & US Engineering , provided key data on issues and feedback from customers on product offering

· Monitored technology & industry trends and customer needs on targeted markets

Education

Education
1992

MSc Computer Science & Engineering

ISEP