Design Concept

I believe that 90% of the design is communication. I am eager to communicate information by  passionate design.  By applying the visual elements, I am confident to communicate the value of the design accurately and promote it via reflective and interactive approaches.

Skills

Skills
Graphic Design

Photoshop       Illustrator 

InDesign            InCopy    

Web Design

HTML & CSS          JavaScript           JQuery                  

Bootstrap              Muse                      WordPress

Videography

After Effect            Premiere

Photograpy

Lightroom         photomatix

Design experience

Work experience

Ideator · Graphic Designer 

Seattle Design Fields Study
Mar 2015 - Present

 Our study architecture is the Seattle Central Library. We were required to produce a "lodging pod" to fit the urban situation.My main responsibility is promoting the graphic design of the final proposal. Then the refined presentations slides allowed us to communicate our core idea and design strategies to the audience effectively. 

I also worked on the research and physical model producing. Considering the increasingly crowded city space, I generated our idea “Hanging Pod “on the roof of the building, which helps us win the award “the best urban design based on the consideration of city space”. The refining process is still keeping on for the final presentation at the end of the semester.

Video Script Design · Videographer · Post Production

narrative approching video
Jan 2014 - Apr 2014

As the main designer of the narrative which is used to remediation, I drew my idea of the classic films because of the high reputation could represent high avoidance when they interact with the audience.

Next we did have research for hypermediation approaching. The applied mixed media methods promoted the narrative dramatically.

Finally, I recorded the clips with suitable use of lighting and audio system. With Adobe Premiere, my group mates and I edit the entire video through several refining aspects: sounds, transaction, traits of characters etc.  It achieves the goal of producing a well-designed video.

Graphic Designer · Media Editor

zimolo
Sep 2014 - Apr 2016

Zimolo is a cloud-based POS system company which is striving for serving small-to-medium businesses effectively.  As a co-founder of a startup company, I concentrate on  graphic design and media editing. Practical exercises developed my Adobe Suite skills and approached my concepts of design with an edible mind-set.

Actively participated in the progress of the brand positioning, which ensured that I can design my works through deeper understanding of clients’ requirements. Thus, we could preferably suit the tastes of customers. Media editing is applied for better performance of the publicity. Edited photos and video clips were spread through different social networks. This strategy enhanced the public awareness, especially for the potential customers.

Attended the SFU Early Stage Incubator(Jan. 26th. 2015) and SFU & UBC Zeed Incubator Start-up Pitch Night( Jan. 23rd. 2015 ).This series of pitches increased our team cohesiveness and made us realize the trend of the market. Due to the feedback of the seniority and the peers, I understand how to promote my design products for better adaptation to the clients even the market.

Stage Design Assistance · Photographer 

China Broadcasting Performing Arts Group
Nov 2014 - May 2014

This Arts Group is the most reputable one in China. During its global tour in Vancouver, I helped the main stage director to optimize the stage properties positions for updating the stage effect.

I used the knowledge of lighting that I learnt from the video and photography courses to achieve the satisfactory performance. By working with one of the most outstanding backstage groups, I learnt how to cooperate with others efficiently.

Education

Education

B.A. of Economics / Interactive Arts + Technology

Simon Fraser University
Sep 2011 - Present

Graphic Design                      Information Design

Media Design                         Photography

Web Development               Industrial design

Spatial Design                       Game Design