How to Write Resume for Marketing Manager?
When was the last time you updated your resume? Marketing is one of the fastest growing industries out there, and it is imperative that we start this section from updating your resume with specific key points that will help you create that professional and appealing impression on your employers.
The first thing to consider should be the format of your resume: pick something befitting of your future status as a marketing manager. Let your employer see that you are already professional enough to handle the role perfectly. We strongly suggest the reverse chronological layout as it will allow your marketing manager resume to showcase your value proposition straight into the recruiters’ mind.
If only you knew how many resumes recruiters look at on a daily basis, you would be aware that it is fundamental to let “your resume breathe”: clear and legible fonts, big headings and lots of white spaces will go a long way, resulting in the recruiters appreciating your effort!
Your resume should also be properly organized. Let your employer find it easy to go through the details in your resume. If you have a muddled resume, her would unconsciously end up ignoring certain vital pieces of information and that would only spell disaster for you.
After writing, take some time to review it and eliminate any typos or fill in any omissions. You should also save your resume as a .pdf ; please don’t let Microsoft Word ruin your chances!
The Summary Section
Every marketing manager resume needs a summary, trust us!
This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while.
Make this section very good, let it be a brief highlight of every important detail in your resume.
If you feel like you don’t have enough experience for a summary, don’t worry: you can always opt for a resume objective, where we strongly suggest that you showcase those skills that you have mastered so far and you briefly discuss why you are the perfect fit for this position.
Whichever you decide to go for, use the following tips to make either your summary section or summary objective great:
DO (Summarize your employment)
- Use numbers and percentages to showcase your best wins
- Tell your next employer how you will increase the company’s revenue
- State the experience you have that fits into the role
- Highlight your most important skills
- Avoid the use of passive voice
DON’T (Summarize your life)
- Include too much information
- Add any fake details
- Be overly overconfident
Many of us can be a skilled marketer, but how many can actually get to that Marketing Manager position all of our peers are looking at?
Not only you are a marketing pro, but you are also going to own the Marketing department: you will need to be a leader and you will be responsible for your team performance. This section of your resume will basically be the best way to prove to your employers that you have the ability to handle such a burden when they will hand you that contract to sign!.
But despite the fact that you may have a good amount of working experience, even in business development, take note not to overload this section: only state the most relevant and most recent working experience.
Like we mentioned earlier, your team will be following you as their leader: list and describe any previous managerial responsibilities, preferably by bullet points.
And, last but not least, quantify whenever it is possible: at the end of the day, your performance will be based on numbers and percentages. Make sure you state these previous key achievements or KPI in this section of your resume, that’s what all recruiters will be looking for. Organic traffic went up? Let the recruiter know!
Your PPC campaigns resulted in the lowest CPC or CPA ever? Let them know!
These are a few useful tips which can also be used.
Do (Summarize your work history):
- Include experience within the marketing field.
- Tailor your resume to match the managerial role.
- Include specific skills suited for management.
DON’Ts (Summarize your relationship history)
- Panic about this specific job position
- Lie, it never pays off.
- Endlessly explain your past duties.
Need more tips on writing an efficient work experience section for a great Marketing Manager? Check out our detailed resume guide.
A very important thing to note about marketing is that those in this field have a lot of learning to do even after their schooling days. It doesn’t matter when they have left the university, there is a lot of training still left to do and these trainings have to be a part of your resume.
You want to be the company’s next Marketing Manager, and we are fairly sure you have worked hard to keep up to date: online courses or digital certifications, from Google Adwords, Google Analytics, KissMetrics, Hootsuite, Hubspot, Udemy, Coursera, anything! Make sure you include this as a fundamental part of your education history.
The key elements that are also to be included in your resume are:
- What you’ve studied.
- Where you studied.
- What digital certificates you received as part of studying.
Don’t forget, marketing (and especially digital marketing) is very broad and extra qualifications and certifications showcase a willingness for you to learn and evolve. And if you don’t have any, well we want to be honest with you: in order to have the best marketing manager resume, you need to have some of those. There are so many free digital marketing courses out there, it’s all about working hard and getting more marketing experience!
Best Marketing Manager Skills
Skills form a vital part of a marketing manager: they prove your competence and simply determine how well fit in this job.
What a beautiful and true sentence. Still, I’d like to be a bit more pragmatic: skills are your key to open the recruiter’s door, if you are good at optimising your resume for the best search engine performance.
Think about this section of your resume as your best blog post: use all of your SEO and content marketing skills, match them with the job description. Optimise these keywords and just sit and wait for the recruiter to call you! If you are unsure, why don’t you do some A/B testing as well: try a couple of resumes and see which one gets you most calls! Let’s take a look at examples of the skills needed by a marketing manager.
|Soft Skills||Hard Skills|
|Creativity||Search Engine Optimisation|
|Actionable Knowledge||User Experience, UX and UI|
|Time Management||Data Mining and Analysis|
|Curiosity||Paid Media Advertising|
|Persuasion||Social Media Marketing|
|Interpersonal skills||Conversion Rate Optimisation|
|Team Management||Paid Search Advertising|
|Interpersonal Skills||Problem Solving|
Cover Letter: yes or no?
A cover letter is your chance to convince your future employer that you are the one. Follow our simple tips here.
DO (make yourself look great)
- Bring a professional tone to your resume.
- Let your resume define your identity
- Highlight your achievements via bullet points.
- List any eCommerce experience
DON’T (embarrass yourself)
- Choose weird fonts
- Use outdated references
- Say you know Digital Marketing without being able to prove it
Last but not least, if you are looking for the best marketing manager resume templates, you should check this masterpiece we have been working on here : many professionals like you have successfully used it to take their career to the next level.