How to Write a Digital Marketing Resume?
A digital marketer has two main issues: competition and how generic their resume might sound. That’s correct. You could say you have e-commerce experience or you have known social media for a while, but your resume will probably go straight to the bin! Let’s start by being as specific as possible about your position: what do you offer? What specialties have you developed over the last couple of years? What have you excelled in? Can you show any result?
If you can’t get over these initial questions, well it’s going to be tough for you. But if you have actually been able to answer them, you are up for a fantastic resume! Display your impressive level of professionalism in the structure of the resume. Leave no room for haphazard organisations. Let every single detail mean something. In picking a format or layout, keep it professional and simple. Let every section of the resume be clearly defined.
Any font which you shall be using should also be very clear. Don’t go for beauty and sacrifice clarity. No recruiter would want to squint and strain his eyes when going through your resume. Making use of a clear resume makes it very easy for them to pick the key parts of your resume.
Let the headers of each section be clearly written and let the sections the properly spaced. This would let the recruiter easily run through your resume.
And last but not least, you are a digital marketer: MS Word is a no-no for you, make sure you save your resume as a .pdf file!
Let your talents as a digital marketing expert shine through as this is what the employer is looking for!
The Summary Section
As a digital marketer, it is important to know how to sell yourself. An important aspect of selling yourself is the summary section. Resume summaries are very vital. The summary informs the recruiter about everything there is to know within a very short glance. If the employer desires more information, he or she can then proceed to read through other section. Tips to successfully write a summary section include:
DO (Summarize your employment)
- Include any previous experience about digital marketing.
- Clearly state all relevant marketing skills
- Highlight your best skills.
DON’T (Summarize your life)
- Be like every other applicant – offer the same generic answers to their questions.
- Try to be funny on your resume – employers don’t like it.
- Inflate your ego to impress
Digital marketers often do not find it difficult to get work history. Often times, a digital market has served in different little jobs before getting something quite serious. Those little job offers should be included. They form a huge part of the digital marketer’s work experience. A good work history serves as a pedestal that can lead to a good amount of success. If you don’t have enough experience, this may be the time for you to start working on those internships or even volunteering to be part of certain digital marketing events. They all become an advantage for you. We can provide you with more tips for your work history:
Do (Summarize your work history)
- Provide a reference for every previous work experience
- Clearly state your role in your previous employment
- Clearly state any promotions you received in your previous employment.
DON’Ts (Summarize your relationship history)
- Don’t add any failed courses to your resume
- Don’t add any failed internships to your resume
- Avoid listing unnecessary details
Need more tips on writing an efficient work experience section for a great Digital Marketer? Check out our detailed resume guide.
Every employer always looks forward to this section. Yes, you are a digital marketer but you have surely had training. The skill didn’t just develop overnight. It took long years of training. This section is where you talk about your training and the different types of qualifications which you have. You can also state the duration which you spent at different schools or different institutions. If you have also been a part of online digital marketing courses, seminars or conferences, you can include them as a part of education. These are what your recruiter wants to see.
Make sure you do not forget the basic elements of education:
- The schools and institutions you were trained
- The duration of your education or training
- The different qualifications you have
Another way to sell you to employers is through certifications. Certifications from external sources such as a professional exam make you different from every other applicant. It is this type of different that recruiters are interested in.
If you haven’t yet, have a look at getting it through the Google Analytics Academy, the Bing Ads or Hubspot Certification or, last but not least, the Hootsuite University.
Best Digital Marketing Skills
Employers do not want square pegs in round holes. They want people who are the perfect fit. Only your skills would reveal this to your employer. As a digital marketer, you would need certain skill such as computer literacy. If you include skills which are synonymous to a salesman, you may end up discouraging your employers.
For instance, digital marketers absolutely have to have a great knowledge and understanding of the internet, computers and how SEO works. In the marketing world, these three components are the crucial factors and most marketers use them at some stage in their work.
Your soft and hard skills should also be included. If you don’t know what to include, take a look at the following:
|Soft Skills||Hard Skills|
|Problem Solving||SEO Optimisation|
|Effective communication||Content Marketing|
|Attention to detail||Data Mining and Analysis|
Cover Letter: yes or no?
It can be wise to consider a cover letter with your resume as it often offers an advantage. Follow our tips here.
Here are additional tips from us to help you out during your resume construction.
DO (make yourself look great)
- Be honest.
- Be truthful no matter how much experience you lack.
- Show your advance through the ranks.
- Include no more than two references.
DON’T (embarrass yourself)
- Give out old or outdated information.
- Unprofessional tones are a turn-off.
- Stick to one font or letter design.
- Unless you absolutely have to, don’t offer a link to your social media page.
If a standout Digital Marketing Resume sample is not enough, why don’t you check out one of the most efficient Digital Marketing resume templates here : many professionals like you have successfully used it to take their career to the next level.