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Research, Analytics, Consulting, Academic and Management

Conceptualizing, designing, conducting and supervising research, obtaining research projects and grants. student-centered teaching, curriculum development, mentoring, executive training, marketing and business management

Work experience

Nov 2013Present

Associate Professor and Program Director

Asian Institute of Management, Manila, Philippines
  • Renewed courses (marketing courses and executive MBA) after interacting with ‘C’ level executives across industries as head of the marketing area of expertise and program director to understand their needs and expectations using formal (focus group discussions/interviews) and informal discussions
  • Trained executives from various nationalities and different industries in management development programs – in house and at AIM.
  • Supervised business leaders in conceptualizing and solving business strategy and management problems
  • Recruited students and executives for research and education programs
  • Planned long term strategy of the marketing department of AIM involving senior managers from different units and departments
Jul 2010Oct 2013

Senior Professor and Associate Dean, Faculty of Business and Design

Swinburne University of Technology, Sarawak. Malaysia
  • Facilitated launch of new programs, review of existing programs and achieving relevant accreditations to the programs and supervised faculty members to equip for the accrediting agencies visits
  • Facilitated International MBA students (executives) in their learning and other students in their capstone projects related to business management
Jun 2002Feb 2008

Assistant Professor

ICFAI Business School. Hyderabad, India
  • Taught Marketing and research related courses to graduate students
  • Secured and coordinated internship projects for MBA students
  • Edited journal articles for IUP Journal of Marketing 
Sep 2008May 2009

Associate Director-Research

Audience Measurment and Analytics

Primary Responsibilities:

  • Handling customized media research projects and knowledge management
  • Liaison with well known broadcasters and top advertising agencies while handling the research projects and as a part of key account management
  • Writing research based articles for mass media publication

Major Projects/Initiatives:

·Moving the company from the image of a rating agency to a research oriented media research firm. Meeting with the clients and prospects to explore opportunities of collaborations in terms of carrying out joint research or one-off research projects with/for them/their clients.

·Exploring the relationship of Reach and connectivity for a large MNC broadcasting firm operating in the  News domain using Regression modeling

·Profiling of news viewership in India using viewership/rating data software

·Segmentingthe existing panel using VALS criteria

·Conceptual development of a dynamic media plan along with one of the largest media planners in India

·Conceptualizing Cinema Panel for monitoring of Cinema Advertising in India with largest Cinema entertainment company in India

Apr 2008Sep 2008

Associate Project Director, Research Practice

TNS India –International Research Division

Primary Responsibilities:

§Conducting and supervising market research projects including client interaction and business development

§Major projects handled: New product launch, Customer Satisfaction, Brand Awareness, product Testing, and tracking studies in Financial, Agriculture, FMCG, Electronics and Communication industries

Major Projects:

New Product Launch

A global agrochemical company wants to launch a new product in India. The product has a novel pesticide application concept for vegetable crops. The company wants to understand the awareness, interest and desire of farmers to accept the new concept. We first conducted qualitative research and based on that prepared a questionnaire to conduct the quantitative research, and provided the client insights on the farmers’ usage pattern of agrochemicals, their buying behavior and disposition towards the new concept in details. The sample size was more than 500. Data analysis was carried out using Discriminant analysis and Cluster analysis etc for profiling the farmers and getting insights into their buying behavior to aid the client in their decision making

Exploratory Study to get insights on reasons of decrease in sales

A global Hybrids seeds producer wants to know the reasons for the decrease in their sales in a particular region in one of the Indian states. We interacted with client to get a substantial understanding about their business first and then conducted a small qualitative research with the hybrid seed dealers in a few Indian towns. Then the quantitative study helped in exploring the reasons of the decrease of the sales. Multivariate analysis like Factor analysis and regression was used in the project. Now, the client has extended the study for other products/other regions too.

Exploratory Study –Brand awareness and attitude and usage behavior-deodorants

One FMCG MNC wanted to know the usage and attitude towards deodorants among Indian youths. We designed the study and conducted a large survey separately for young males and females in metros, provided the analysis with a report that helped client in the concept development of a new product.

Awareness. attitude and usage of insurance

An insurance major was interested in exploring the brand awareness, attitude and usage of insurance services in India. We designed the survey research and provided the insights on the insurance usage and apprehensions that helped client in streamlining their marketing communications

Exploring the attributes of quality among business customers of a telecom giant

We designed a telephonic survey-a combination of qualitative and quantitative research. The results of qualitative research helped in deigning the questionnaire for quantitative research. The results helped the company in understanding the parameters of quality in the mind of clients and the brand personality of the company

Brand awareness, customer satisfaction, usage, attitude and brand personality studies for:

    • Lighting Products – B2B and B2C-MNC in electronics business
    • Computers and MP3 Player giant MNC
    • Mobile handset manufacturer – MNC
Oct 2003Present

Visting professor


S P Jain, Duabi Centre

Visiting Professor (year 2009) - two week intensive workshop course on Research Methods-Business Analytics

(May 17-31, 2009)

International University of Paris, France

Visiting Assistant Professor (year 2007)

  • Taught Advanced Marketing Management, an intensive seminar course of 20 hours for MBA students in Paris

ICFAI Business School, ICFAI University Hyderabad, India


Faculty member (Assistant professor)

  • MBA Courses (Marketing Management, Services Marketing, Customer Relationship Management, Business Research Methods)
  • Published more than two dozen research articles using qualitative and quantitative research techniques, consulted banking company for new product development, published case studies and handled management development programs

La Salle University, Philippines (2015)

Taught a course on International Marketing to the doctoral students

Apr 2002Sep 2002


Ranbaxy Laboratories- Solus Ltd, Rajasthan, India
  • Business development and key account Management
  • Assisted in launching new brand in the western regions of Rajasthan, India



One of my initiatives

Sample of my online publications

A social initiative

Co-founder of Sphoorti, a home for under-prvileged children in India.

Consultancy Projects

.        Consulting A GCC government body for carrying out research on pricing and quality in the hotel industry there

·Product Development and Marketing Strategy for packaged coconut water for Byrraju Foundation – an NGO,Satyam group

·Business development and marketing consultancy to Ideal Images (Lavanya Group-Tirupati).

·Consultancy to Standard Chartered Bank - Development of discriminant model for assessing the loan repaying behavior of customers.

·Re-establishing a fast-food joint and a retail outlet – the need for integration, at Jodhpur, Rajasthan (As part of a consultancy project while pursuing MBA in year 2000)

·FMCG retail shops at Petrol pump- outlets in Delhi-NCR. A study to find potential for Dabur Real Juices (As part of Summer Internship Project while pursuing MBA in year 2000)

·Developing a course called Little MBA for Byrraju Foundation - an NGO, Satyam group. The course is designed for rural youths to impart management education for encouraging entrepreneurship and community leadership.


An accomplished doctorate, hard core researcher and trainer, with rigor of academics and exposure to market research industry, experience in providing valuable insights and managing research teams- looking for senior positions in research/consultancy to contribute towards the growth & development of the organizations.


Associate Project Director TNS INDIA

“I know Anand personally since, I worked with him very closely on variety of projetcs. He is having hands on experience in handling multi categories research studies. He posseses high degree of analytical skills.” September 11, 2008

Sharad Shaily, Associate Project Director, TNS India worked directly with Dr. Anand Agrawal

Researcher ICFAI Business School, Hyderabad, ICFAI University

“Dr. Anand Agrawal is a sincere and hardworking academician. The way he sees the issues are quite different and effective. He has a distinct approach that can add a lot of difference to your working.” October 1, 2007

Nitin Agrawal, Senior Reasearch Associate, Evalueserve was with another company when working with Dr. Anand at ICFAI

“Dr.Anand is one of the most favourite faculty among the future managers. He is dedicated and highly result oriented faculty who is always ready to help out his students as well as his colleagues.” September 27, 2007

Challa S.S.J.Ram Phani, Soft Skills Trainer, ICFAI, Hyderabad worked directly with Dr. Anand at ICFAI

Assistant Professor ICFAI Business School Hyderabad, ICFAI University

“As a person and a professional, he is very focussed and highly practical. He has been a great researcher in Management in general and Marketing in particular. A very popular teacher in ICFAI B-School. I am glad he is back to the corporate world and I am sure he will go places in the field of research in Marketing and Management.” October 30, 2008

Srivyal Vuyyuri, Chief Executive, Sphoorti Foundation worked directly with Dr. Anand at ICFAI Business School Hyderabad, ICFAI University

“Dr.Anand is one of the best brains in India, in the field of teaching of marketing. His marketing techniques helped many companies to realise their targets well in advance. As a leader in his field, he is passionate about his profession and compassionate with his colleagues to help them learn new things and scale new heights.” January 5, 2008

Challa S.S.J.Ram Phani, Soft Skills Trainer, ICFAI, Hyderabad worked directly with Dr. Anand at ICFAI Business School

“Dr. Anand is a colourful fish in the pond. He is a relationship expert and very popular among his students and colleagues. He is sincere and committed to whatever he does. Not only a scholar and researcher in his field he is also a very nice human being.” September 23, 2007

Tamiz Sheikh, Head (Soft Skills Training), ICFAI Business School worked with Dr. Anand at ICFAI Business School

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