Research, Analytics, Consulting, Academic and Management

Conceptualizing, designing, conducting and supervising research, obtaining research projects and grants. student-centered teaching, curriculum development, mentoring, executive training, marketing and business management

Work experience

Work experience
Nov 2013 - Present

Associate Professor and Program Director

Asian Institute of Management, Manila, Philippines
  • Renewed courses (marketing courses and executive MBA) after interacting with ‘C’ level executives across industries as head of the marketing area of expertise and program director to understand their needs and expectations using formal (focus group discussions/interviews) and informal discussions
  • Trained executives from various nationalities and different industries in management development programs – in house and at AIM.
  • Supervised business leaders in conceptualizing and solving business strategy and management problems
  • Recruited students and executives for research and education programs
  • Planned long term strategy of the marketing department of AIM involving senior managers from different units and departments
Jul 2010 - Oct 2013

Senior Professor and Associate Dean, Faculty of Business and Design

Swinburne University of Technology, Sarawak. Malaysia
  • Facilitated launch of new programs, review of existing programs and achieving relevant accreditations to the programs and supervised faculty members to equip for the accrediting agencies visits
  • Facilitated International MBA students (executives) in their learning and other students in their capstone projects related to business management
Jun 2002 - Feb 2008

Assistant Professor

ICFAI Business School. Hyderabad, India
  • Taught Marketing and research related courses to graduate students
  • Secured and coordinated internship projects for MBA students
  • Edited journal articles for IUP Journal of Marketing 
Sep 2008 - May 2009

Associate Director-Research

Audience Measurment and Analytics

Primary Responsibilities:

  • Handling customized media research projects and knowledge management
  • Liaison with well known broadcasters and top advertising agencies while handling the research projects and as a part of key account management
  • Writing research based articles for mass media publication

Major Projects/Initiatives:

·Moving the company from the image of a rating agency to a research oriented media research firm. Meeting with the clients and prospects to explore opportunities of collaborations in terms of carrying out joint research or one-off research projects with/for them/their clients.

·Exploring the relationship of Reach and connectivity for a large MNC broadcasting firm operating in the  News domain using Regression modeling

·Profiling of news viewership in India using viewership/rating data software

·Segmentingthe existing panel using VALS criteria

·Conceptual development of a dynamic media plan along with one of the largest media planners in India

·Conceptualizing Cinema Panel for monitoring of Cinema Advertising in India with largest Cinema entertainment company in India

Apr 2008 - Sep 2008

Associate Project Director, Research Practice

TNS India –International Research Division

Primary Responsibilities:

§Conducting and supervising market research projects including client interaction and business development

§Major projects handled: New product launch, Customer Satisfaction, Brand Awareness, product Testing, and tracking studies in Financial, Agriculture, FMCG, Electronics and Communication industries

Major Projects:

New Product Launch

A global agrochemical company wants to launch a new product in India. The product has a novel pesticide application concept for vegetable crops. The company wants to understand the awareness, interest and desire of farmers to accept the new concept. We first conducted qualitative research and based on that prepared a questionnaire to conduct the quantitative research, and provided the client insights on the farmers’ usage pattern of agrochemicals, their buying behavior and disposition towards the new concept in details. The sample size was more than 500. Data analysis was carried out using Discriminant analysis and Cluster analysis etc for profiling the farmers and getting insights into their buying behavior to aid the client in their decision making

Exploratory Study to get insights on reasons of decrease in sales

A global Hybrids seeds producer wants to know the reasons for the decrease in their sales in a particular region in one of the Indian states. We interacted with client to get a substantial understanding about their business first and then conducted a small qualitative research with the hybrid seed dealers in a few Indian towns. Then the quantitative study helped in exploring the reasons of the decrease of the sales. Multivariate analysis like Factor analysis and regression was used in the project. Now, the client has extended the study for other products/other regions too.

Exploratory Study –Brand awareness and attitude and usage behavior-deodorants

One FMCG MNC wanted to know the usage and attitude towards deodorants among Indian youths. We designed the study and conducted a large survey separately for young males and females in metros, provided the analysis with a report that helped client in the concept development of a new product.

Awareness. attitude and usage of insurance

An insurance major was interested in exploring the brand awareness, attitude and usage of insurance services in India. We designed the survey research and provided the insights on the insurance usage and apprehensions that helped client in streamlining their marketing communications

Exploring the attributes of quality among business customers of a telecom giant

We designed a telephonic survey-a combination of qualitative and quantitative research. The results of qualitative research helped in deigning the questionnaire for quantitative research. The results helped the company in understanding the parameters of quality in the mind of clients and the brand personality of the company

Brand awareness, customer satisfaction, usage, attitude and brand personality studies for:

    • Lighting Products – B2B and B2C-MNC in electronics business
    • Computers and MP3 Player giant MNC
    • Mobile handset manufacturer – MNC
Oct 2003 - Present

Visting professor


S P Jain, Duabi Centre

Visiting Professor (year 2009) - two week intensive workshop course on Research Methods-Business Analytics

(May 17-31, 2009)

International University of Paris, France

Visiting Assistant Professor (year 2007)

  • Taught Advanced Marketing Management, an intensive seminar course of 20 hours for MBA students in Paris

ICFAI Business School, ICFAI University Hyderabad, India


Faculty member (Assistant professor)

  • MBA Courses (Marketing Management, Services Marketing, Customer Relationship Management, Business Research Methods)
  • Published more than two dozen research articles using qualitative and quantitative research techniques, consulted banking company for new product development, published case studies and handled management development programs

La Salle University, Philippines (2015)

Taught a course on International Marketing to the doctoral students

Apr 2002 - Sep 2002


Ranbaxy Laboratories- Solus Ltd, Rajasthan, India
  • Business development and key account Management
  • Assisted in launching new brand in the western regions of Rajasthan, India


Sep 2002 - Jun 2005


ICFAI Business School

  • “Assessing Service Quality in e-services: Building Up on the Quality Instrumentation,” degree awarded in December2007. Supervisor:Dr. Rajan Saxena, Senior Advisor to Chancellor-Narsee Monji Institute of Management Studies, Mumbai and Former Director, IIM, Indore, India