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Summary

Creative and business-savvy professional with more than 10 years of progressive experience across broad range industries and executive functions. Proven ability to combine vision, efficiency, and strategic problem-solving to create and implement the management of projects to succession. Well-developed in negotiation, logistics planning, and strategic marketing with a focus in support of both B and C level executives.

Work experience

Berkshire Hathaway

2015-07Present

Market Research Analyst

  • Monitor and forecast marketing and sales trends.
  • Execute management of seasonal direct-mail, web, and alternative marketing strategies.
  • Provide reporting of user data and analytics to help optimize the storefront and maximize conversion.
  • Devise and evaluate methods for collecting data (surveys and questionnaires).
  • Prepare reports and present results to client and management.
  • Copyedit proposals and reports, vendor procurement, and project scheduling.
  • Setup and maintain electronic Point of Sale system.
  • Gather data about consumers, competitors, and market conditions.

McKesson

2009-112015-06

Market Research Analyst

  • Collected data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations.
  • Understood business objectives and design surveys to discover prospective customers’ preferences.
  • Compiled and analyzed statistical data using modern and traditional methods to collect it.
  • Performed valid and reliable market research analysis.
  • Interpreting data, formulating reports and making recommendations.
  • Used online market research and catalog findings to databases.
  • Provided competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation.
  • Evaluated the program methodology and key data to ensure that data on the releases were accurate and the angle of the release was correct.
  • Remained fully informed on market trends, other parties researches and implement best practices.

Apple

2004-012009-10

Intern

  • Assisted Global strategic team based in the US. Served pre and post media launch test analysis.
  • Technical assignment to copy test creative adverts for clients.
  • Core participation in latest multi-country pilot project based on the creative flagship market research tools and techniques.
  • Analytical presentations dwelling on substantial and calibrated statistics to support product performance reports.
  • Consumer Brand Relationship Study & Brand Appraisal Tracking (periodic).
  • Scripting and updating survey questionnaires for online marketing research projects.
  • Brand Experience Measurement studies for clients.

Education

Columbia University

20012003

MBA

Skills

Analysis

Media Planning

Marketing Strategy

Online Marketing

Sales Cycle Monitoring

Multi-channel Communications