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Marketing Communications/Programs/Management

With over 15 years in B2B security marketing, I am a marketer who understands how to speak security across multiple audiences - potential and current customers, channel partners, sales teams, influencers, analysts, and everyone in between. I work across teams to create the right program for the right product and audience – and ensure consistency and clarity across various go-to-market programs and all phases of the customer journey:

Strategy, Messaging & Content Creation - Demand & Lead Generation – Customer Reference Programs – Channel/Field/Corporate Marketing - Public Relations – Copywriting/Editing – Social Media – Event Marketing – Marketing Automation

Work experience

20182019

Content Marketing Manager

McAfee

Lead content marketing development and programs for thought leadership and McAfee Labs narratives. Direct content strategy, key messages and asset development in conjunction with multiple teams – PR, web, social, and Advanced Threat Research.

20152018

Security Marketing Manager

Cisco

Develop security messaging and content for global marketing teams and Cisco.com. Subject Matter Expert leading Customer Advocacy efforts to develop strong customer references for case studies, speaking opportunities, video, web, social media and other marketing programs across the Security portfolio. 

20122015

Sr. Marketing Manager

NSS Labs

Lead public relations, media relations and social media efforts to build reputation of NSS analysts as thought leaders, gaining placement in 300+ articles per year.  Own launch plans, media outreach, and approval of all marketing efforts with key partners for launch of major NSS public group test results (NGFW, IPS, etc.).

20092012

Sr. Security Marketing Manager, Americas

HP Enterprise Security/TippingPoint (acquisition)

Develop all corporate, field and channel marketing programs throughout the US, Canada and Latin America for TippingPoint both pre- and post-acquisition by HP. Doubled lead pipeline each quarter through effective online media programs and content creation. Manage qualification and nurturing process utilizing Eloqua and SFDC.

20062009

Sr. Marketing Manager

Websense/SurfControl (acquisition)

Managed team responsible for lead generation, webcasts, and channel marketing programs. Created unique interactive campaign to launch acquired SaaS products driving a 25% response for product evaluations. Developed new co-branded video marketing platform allowing channel partners to execute highly-trackable marketing programs. Lead SurfControl global event marketing increasing leads and pipeline by 95%. Owned field and channel marketing for the Central US & Canada driving ~$11m in quota.

2005 2006

Field Marketing Manager

Panorama Software

Responsible for driving all field and partner marketing activity in the Central and Western US to support sales goals of over $8m for a Business Intelligence software company beginning its 2nd year of operation in North America.  Responsible for managing relationship with Microsoft and all marketing planning in 11 Microsoft districts. 

20032005

Field Marketing Manager

McAfee, Inc.

Develop and implement field marketing programs, events and activities for multiple product lines in all markets throughout the West, Southwest and Southeast US. Work directly with sales organization to insure that marketing activities directly support average revenue goals of ~ $15m per quarter. Work closely with strategic partners and resellers in all markets to develop and execute joint marketing programs.

20002003

Tradeshow & Marketing Program Manager

PentaSafe Security Technologies

Responsible for generating over $4m/year in revenue for fast-growing software company through execution of 30+ trade shows and multiple lead-generating marketing programs on minimal budget of $500k/year  Responsibilities include development of corporate and product messaging, promotion strategies and lead generation programs such as trade shows, advertising, speaking engagements, email and direct marketing campaigns. 

19972000

Exhibit/Event Marketing Manager, Software Group

IBM

Lead cross-divisional teams to execute marketing activities and exhibit presence at major industry trade shows, events and conferences with individual event budgets of $300k to over $7m.  Selected as single-point-of-contact for all IBM business partners participating in joint marketing events or trade shows.  Leveraged corporate integrated marketing campaigns to produce events and exhibits that were on message and on brand. 

Conference & Speaker Manager, IBM Technical Interchange

Managed all scheduling, communications and on-site logistics for 200+ speakers presenting 291 conference sessions running in 19 elective session rooms and 6 hands-on labs during IBM's annual developer conference of over 1000 attendees.  Worked with a multi-division team to determine conference tracks and to select education sessions for each.        

Portfolio of Work

Education

Bachelor of Science in Journalism - Advertising/Public Relations

Texas Christian University

Master of Arts in Journalism

University of Texas

Portfolio of Work