Skills

Skills

P&L & FINANCE

Trade Marketing

Media Strategy & Agency Management

Market Research

New Products Development

Brand Management

Interest

  • Consumer goods, Luxury goods, Automotive, Technology, Spirits & wines, Entertainment, Sports.

Work History

Work History
Apr 2011 - Jul 2013

Marketing & Trade Marketing Director

Antera S.A. de C.V.

Luxury & Prestige Fragrances, Cosmetics and Skin Care

Brands:

Dolce & Gabbana, Gucci, Burberry, Escada, Thierry Mugler, Swarovski, Jimmy Choo, Cartier, E.Zegna, Mont Blanc, Hugo Boss, Elizabeth Arden, Juicy Couture, Lacoste, Lanvin, Van Cleef, Brooks Brothers, StriVectin, H2O+, O.P.I., Fekkai, Bebe, Nautica, Azzaro, Puma, Celebrities brands, Disney.

28 people headcount team:

23 Marketing / 5 Trade Marketing

Annual Sales:

$50 MM USD

May 2009 - Apr 2011

Marketing Director Mexico and North Latam

Beam Global Spirits & Wine

Beverages-Spirits

Brands:

Sauza, 100 Años, Jim Beam, Makers Mark, Courvoisier, Terry, Fundador, Dekuyper, Canadian Club, Ardmore, Laphroaig, Knob Creek, Teacher's.

Direct reports:

1 Brand Assistant

Indirect reports/Contacts (Distributor):

1 Brand Group Manager, 3 Brand Managers, 3 Brand Assistants

Annual Sales:

$70MM USD

Jan 2005 - Apr 2009

Brand Group Marketing Manager

Beiersdorf (BDF-NIVEA)

Deodorants, Mens Grooming, Baby Care and Lip Care categories

Brands:

Nivea Deodorant, Nivea For Men, Nivea Baby, Labello.

5 Direct Reports:

3 Brand Managers / 2 Brand Assistants

Annual Sales:

$32 MM USD.

Nov 2002 - Dec 2004

Senior Brand Manager

L'Oréal

Hair-Care, Hair-Color and Hair-Styling categories

Brands:

Elvive, L'Oreal Kids, Imedia Excellence, Feria, Studio-Line.

Direct Reports:

1 Brand manager / 2 Brand Assistants / 1 Internship

Annual Sales:

$80 MM USD.

Aug 2001 - Oct 2002

Senior Brand Manager

Mattel

Infant & Preschool Toys Category

Brands:

Fisher-Price

Direct Reports:

1 Brand Manager / 1 Brand Assistant.

Annual Sales:

$55 MM USD:

Dec 1997 - Aug 2001

Brand Manager

Colgate-Palmolive

Fabric Care Category: Fabric Softeners, Detergents and Laundry Bars

Brands:

Suavitel, Vel Rosita, Viva, Fab.

Direct Reports:

1 Brand Assistant

Annual Sales:

+ $180 MM USD.

Education

Education
Aug 1992 - May 1997

Bachelor

ITESM