Ryan Basics is a full-service cosmetics and fragrance consulting firm specializing in concept and brand development, product formulating and marketing of new cosmetic products and brands. Most recently Ryan Basics co-founded and launched its first major project outside of the cosmetics world. Welcome to COMPANY, an on-line community and secondary market for emerging art collectors, is the first peer-to-peer website of its kind. Ryan Basics provided creative direction for the brand and continues to oversee the site's SEO, SEM, SMM, public relations and daily digital content creation and management.
In 2009, Ryan Basics completed work on an exclusive private-label lifestyle brand for LXR Luxury Resorts, a new collection of luxury properties owned by affiliates of Blackstone Real Estate Advisors. CLEAR by LXR™ launched as an amenity resort program and will be followed by the roll out of a luxury retail brand in specialty stores nationwide.In 2008, Ryan Basics launched Blossom for Girls™, a new line of lifestyle products designed to teach young girls the importance of building a strong foundation for a lifetime of great skin. The 16-sku lineup consists of four unique collections of products for skin, hair, bath and body. Ryan Basics handled everything from concept, product and package development, to the design of the website.Ryan Basics completed development on new luxury pet brand, Sexy Beast™ in the early part of 2007, a brand it also owns and operates. The 20-sku lineup, consisting of fragrance, grooming products and accessories, is the first true line of pet-beauty products and creates it’s own niche in the specialty store marketplace. Ryan Basics handled everything from concept and product, packaging and web development, to manufacturing, marketing and retail distribution. Later in the year, Ryan Basics also completed development on two new men’s skincare lines for Zirh International as well as new men’s fragrance, John Varvatos Vintage.In 2005, Ryan Basics completed 4 branded product lines for The Cornelia Day Resort, New York City’s pre-eminent day spa located on Fifth Avenue. The 42-sku line-up includes two targeted skincare lines, a bath and body line and a home ambiance collection. Ryan Basics supervised all product formulations and manufacturing and developed all primary and secondary packaging and retail collateral.Prior to starting Ryan Basics, I spent two years with Unilever Cosmetics International where I worked to develop and launch the Vera Wang Fragrance – winner of the 2002 Cosmetic Executive Women’s 'Fragrance of the Year Award', as well as the Fragrance Foundation’s prestigious 'Packaging and Fragrance Star of the Year' Awards. I spent eight years in Marketing and Product Development positions with The Estée Lauder Companies and Avon Products prior to working with Unilever. I began my career with three and a half years at JP Morgan.
Presently I oversee Ryan Basics, Sexy Beast™and the Welcome to COMPANY brands.