Public Relations Account Executive
Due to the poor economic climate, Cleo Communications was forced to conduct full staff layoffs.
-Built relationships with journalists and reporters.For example, Beazer Homes struggled with sales, and relationship with Washington Times resulted in 11 articles from January – June 2009
-Developed Web copy and bi-weekly e-blast schedule/content, increasing traffic to development sales office and Web site (www.silopoint.com) in down economy
-Wrote three 700-1,500 word contributed articles on tight deadlines.Articles were published in targeted trade publications, increasing interest in client projects and expertise
-Drafted winning award applications, i.e. Baltimore Business Journal Green Entrepreneur Award