Product and Innovation Executive offering outstanding presentation, communication and cross-cultural team management skills. High-energy, visionary, results-oriented leader with an entrepreneurial attitude. Self- motivated, committed, passionate with excellent communication, organisational and enabling skills.

Extensive experience of all aspects of sales and customer focused roles with a deep understanding of customers' needs, aspirations and motivations.

  • Project development/management
  • Product development
  • Business operations
  • New product delivery
  • Client account management
  • Negotiations
  • Customer-oriented
  • P+L management

  • Employee relations
  • Staff motivation
  • Leadership
  • Team Player
  • Training and Development
  • Interpersonal skills

Core Accomplishents

Project Management:

Initiated the introduction in 2014 of a wearable tracking device into the member journey. The first health club chain to be ahead of the innovation curve by integrating the device into the members experience from the joining process.

Operations Management:

Proven track record of building key account contacts and delivering exceptional results in high quality health and fitness clubs.

  • Secured a further 738 joiners in 2011 by securing the major Goldman Sachs account.
  • Handled all functions related to maintaining excellent relationships and growing high profile accounts such as London Stock Exchange, Bank of America Merrill Lynch, Goldman Sachs, Nomura. 2011 Headline results: L4L Sales increased by 28%. Retentions increased by 14%. Personal Training Increased by 14%. Our club was the highest performing club in all areas of the business in 2011. I mentored and coached employees to deliver these outstanding results.

Work experience

Work experience

Bold. Fit. Fabulous

Sep 2015 - Present


  • The CEO of an internet platform that provides service solutions in of all areas wellness in Germany through corporate business, hotels and the public.

Holmes Place Central Europe

Jun 2014 - Aug 2015

European Product and Innovation

  • Accountable for product and innovation research aligned to our target market group. Responsible for the project management of new products into the business including overall customer satisfaction.
  • Created new revenue streams through implementing new programs. Generated new business through identifying partners that could boost and enhance our proposition within the market. I lead my multidisciplinary team of direct operators with enthusiasm and a personal strong commitment to ensure profitability and strategies that deliver outstanding member experience. 
  • Strengthened company's business by leading implementation of a wearable tracking fitness device into the member journey. Developed and directed the strategy.

Holmes Place

Sep 2012 - Jun 2014

Central Europe Head of Fitness

Fitness First Ltd, London

Nov 2006 - Aug 2011

General Manager & Cluster Manager

Fitness First Ltd, London

Jun 2004 - Nov 2006

Divisional Health and Fitness Manager

Champneys Health Resorts and Clubs Citypoint Moorgate, London

Jun 2003 - Jun 2004

Business Development Manager

Holmes Place Minories, London

May 2002 - Jun 2003

Deputy General Manager



St. Brendan Shaw College,  Devonport, Tasmania, Australia

1982 - 1994

High School Diploma: Professional Development

Tasmania Certificate of Higher Academic Achievement


  • Premier Reps Level 3
  • NASM
  • Advanced Nutrition
  • ETM
  • Les Mills Programs (GRIT and PUMP)
  • Spinning
  • Advanced Personal Training (Australia)
  • First Aid




Contact info