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Rene Tyree

Technical Product Development and Marketing - B2B, B2C

Summary

Bring me tough problems to solve. There is no task I won't tackle. I'm an engineer that loves developing and marketing technical products. 

I seek opportunities where I can learn something new. Delivering incredible results with a team of valued colleagues is as good as it gets. Kindness and respect in the workplace rule.

My latest passions: Improving B2B and B2C targeting, automation, content that works.

Work History

Mar 2012Present

Senior Marketing Manager

Sprint - Small Business Marketing

Serve the small business and mid-market marketplace with innovative wireless solutions. Drive revenue growth from the base. Deliver comprehensive marketing plan crossing all channels. Position products and services, create offers, target customers, execute marketing tactics, and enable sales.

  • Drive successful direct and digital campaigns including targeting (including segmentation), sizing, budgeting, concepting and detailed project management
  • Drive growth utilizing non-standard channels like business care
  • Driving in-depth segmentation targeting
  • Use Marketo and Salesforce.com for campaigns and nurturing
20062012

Group Marketing Manager

Sprint - Business Marketing

Led corporate acquisition and base marketing for wireless services to individual liable customers across all business segments

  • Authored and executed annual integrated, cross-channel marketing plans for national initiatives: print ads, direct mail, retail signage, online banner campaigns, custom online stores, events, search
  • Built privacy compliant e-mail/direct mail on-demand marketing engine that achieved 1M customized impressions/month reducing costs 67%
  • Developed successful national distributed marketing campaign within 8 weeks,adding feet-on-the-street and beating business case
  • Led discount eligibility verification project saving millions of dollars
20012006

Group Marketing Manager

Sprint - Business Solutions Product Marketing

Managed ideation, go-to-market strategy, life cycle management, sales enablement and channel readiness for Premise solutions and VoIP

  • Led "Go-to-Market Redesign Team" for Sprint Business
  • Conducted multiple briefings for analysts to influence marketplace
  • Created sales tools; developed and delivered field training
  • Conducted market and financial analysis for new products and solutions determine feasibility for executive review

20002001

Senior Manager, Systems Design and Development

Sprint Broadband Wireless

Managed software development for ops systems using Agile methodology

19982000

Senior Product Manager

Sprint Business 

Authored customer and business requirements for Managed Services and took to market. Promoted to Senior Mgr.

19961998

Group Manager, Computer Systems

Sprint - Call Center Services

Managed systems, database, network and desktop design, development and implementation for Sprint call centers. Led SWAT team that improved system performance by 25%. Managed multi-million dollar budget and key vendors.

19921996

Product Demonstration Mgr and Technical Engineer

Sprint Business - Executive Briefing Center and Tech Lab

Showcased Sprint's voice, data and video products. Provided 500 customer presentations resulting in revenues of $400 million. Designed and built Sprint's Data Integration Laboratory. 

Awards

Multiple winner of Sprint Circle of Excellence Award, Sprint Excellence Award for Outstanding Performance, Sprint Values Excellence Award and Sprint Ambassador’s Club Award (Sprint's highest annual and bi-annual awards for non-sales employees). 

The American Business Awards “Stevie” Finalist for “Best Marketing Team,” 2007

Vice Presidential Distinguished Service Awards - North Region Sales and South Region Sales, 2007 for Marketing and Channel support of sales teams

    Education

    Master of Science

    American Military University

    Military History - Graduated with Honors

    Graduate Marketing Business Coursework

    University of Missouri, Marylhurst and Capella University

    Bachelor of Arts

    Graceland University

    Liberal Arts - Cum Laude