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Work History

Senior Marketing Manager, Small Business Marketing

Sprint 
Mar 2012Present

Grew revenue from the base through offer creation/justification, targeted tactic execution, ROI analysis, sales enablement and engagement strategies

  • Drove successful direct and digital campaigns including sizing, budget approval, design requirements, detailed project management
  • Drove double-digit rev gen growth in care channels
  • Utilize Marketo-Salesforce.com lead-nurture marketing tools

Senior Marketing Manager, Business Marketing

Sprint 
20062012

Led corporate acquisition and base marketing for wireless services to individual liable customers across all business segments

  • Authored and executed annual integrated, cross-channel marketing plans for national initiatives: print ads, direct mail, retail signage, online banner campaigns, custom online stores, events, search engine tuning
  • Built privacy compliant e-mail/direct mail on-demand marketing engine that achieved 1M customized impressions/month reducing costs 67%
  • Built privacy compliant e-mail/direct mail on-demand marketing engine achieving 1M customized impressions per month reducing costs 67%
  • Developed successful national distributed marketing model within 8 weeks adding feet-on-the-street and beating business case
  • Led discount eligibility verification project saving millions of dollar

Senior Marketing Manager, Enterprise Business Solutions Product Marketing

Sprint 
20012006

Managed ideation, go-to-market strategy, life cycle management, sales enablement and channel readiness for Premise solutions and VoIP.

  • Led "Go-to-Market Redesign Team" for Sprint Business
  • Conducted multiple briefings for analysts to influence  marketplace.
  • Created sales tools; developed and delivered field training
  • Delivered market and financial analysis for new products and solutions

Senior Group Manager, Systems Design & Development

Sprint Broadband Wireless
20002001

Managed software development for ops systems using UML methodology. Delivered web-based self-managed customer care in 6 weeks. 

Senior Product Manager

Sprint Business 
19982000

Took to market “Managed Network Services for IP” on time/under budget. Authored customer and business requirements for new managed services. Promoted to Sr, Mgr.

Group Manager, Computer Systems

Sprint - Call Center Services
19961998

Managed systems, database, network and desktop design, development and implementation for Sprint call centers. Led SWAT team that improved system performance by 25%. Managed multi-million dollar budget and key vendors.

Product Demonstration Mgr and Technical Engineer

Sprint Business - Executive Briefing Center and  Technology Lab
19921996

Showcased Sprint's voice, data and video products. Provided 500 customer presentations resulting in revenues of $400 million.

  • Designed and built Sprint's Data Integration Laboratory 
  • Conducted product evaluations with industry leading vendors
  • Promoted two levels after the first year, then to manager

Awards

Multiple winner of Sprint Circle of Excellence Award, Sprint Excellence Award for Outstanding Performance, Sprint Values Excellence Bi-Annual Award and Sprint Ambassador’s Club Award for Outstanding Performance   (Sprint's highest annual and bi-annual awards for non-sales employees)

The American Business Awards “Stevie” Finalist for “Best Marketing Team,” 2007

Vice Presidential Distinguished Service Awards - North Region Sales and South Region Sales, 2007 for Marketing and Channel support of sales teams

Sprint Values Excellence Quarterly Award for Outstanding Performance - Multiple

Academic Awards:

  • Phi Kappa Phi Honor Society
  • Golden Key Honor Society
  • Tau Beta Pi Engineering Honor Society
  • Eta Kappa Nu Engineering Honor Society
  • Who's Who in American Colleges and Universities
  • Outstanding Physics Student

Technical Skills

Marketo

Nurture tracks, Email campaigns

Salesforce.com

User / Reports / Marketo Sales Insights

Wordpress

Blog setup and posting using Wordpress templates.

Microsoft Office

Word, PPT, Excel

Google Apps for Business
HTML

Education

Master of Science

American Military University

Military History - Graduated with Honors

Graduate Business Coursework

University of Missouri - Columbia, Marylhurst and Capella University

Marketing Management, Financial Management, etc. (38 hrs)

Bachelor of Arts

Graceland University

Liberal Arts - Cum Laude