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Renato De Castro

Smart City Expert - International Investment Attraction


Renato de Castro is a world traveller. He is the CEO at SUIPHOS, a disruptive spin-off IoT project based in Barcelona. He is VP Smart Cities and IoT projects at SmartUp Consulting Firm. Renato is vice-president International Affairs at The Brazilian Human Smart Cities Network and Smart City Ambassador of TM Forum. He is also global advisory board of Leading Cities NGO, Boston, US. He is currently PhD candidate at Universitat Autònoma de Barcelona, Spain, with his doctoral research field in Smart Cities. He is also writer and video blogger at Smart & Resilient Cities. De Castro has lectured as an MBA professor for 19 years, responsible for the subjects/courses on international marketing and globalization strategies at several Universities. He is a world-renowned speaker/lecturer on international strategies and investments attraction for smart cities in more than 40 global events in 30 countries, including 3 TEDx Talks.

Suzin Ahn | Assistant Secretary General at World e-Governments Organization

" With an extensive international background and expertise in connecting local governments and the private sector, he has a large number of connections around the world. Throughout his work with us at WeGO, Renato has helped in reaching out to Latin American cities, particularly in Brazil... This is especially important, as we are planning to extend our presence in Latin America. We also note Renato’s expertise and up-to-date knowledge of smart city trends."

Haríolo dos Santos | Brazilian Embassy in London

" Renato has a key role as facilitator, enabling other people to work in the way that suits them best. His experience in China was built on helping exporters from overseas to get the right and fair deal with an extensive knowledge on the Chinese way of doing business and the appropriate cultural and social approach. Renato helped building a solid bridge between Asia, South America and Europe business worlds. Now he is broadening his skills on a global level, wishing to share those skills and amassed knowledge with interested audiences around the world. "


Doctor of Philosophy - PhD in Global law

Universitat Autònoma de Barcelona

Thesis preliminary title: Open Data Brokerage Model: an adaptive approach to standardise, regulate and market government open data

Doctor of Business Administration

Maastricht School of Management

Maastricht - Netherlands

Thesis on the effects of intense exposure to ICT in Smart Cities in consumer behavior of citizens

Full scholarship 

Master in Global Management

Hochschule Bremen

Bremen - Germany

Thesis on Cross-Cultural Strategic Management: managing the cultural diversity in the Brazilian market.

GPA: 98%

Patrick Mans | Deputy Director Research MSM

"I have met Renato during my days at the Maastricht School of Management. Renato's enthusiasm and no-nonsense way of thinking immediately impressed me, and I can only say that I enjoy working together with Renato in his projects. Renato is an excellent presenter who can engage his audience, and he deserves every opportunity coming his way! "

Regine Hink | Course Coordinator Hochschule Bremen

"Renato de Castro was student in our MBA in Global Management about 15 years ago, since then I followed his career on social media and by reports from classmates and professors. I remember Renato as an ambitious and innovative student and "out-of-the-box" thinker, who passionately worked for solutions in his teams. I am convinced he can cope with all challenges he will meet in his professional life. "

language Skills


Native Language

Born in Rio de Janeiro - 1973


Full Professional Proficiency

Advanced level + 14 years living abroad


Professional Proficiency

Advanced level + working experience in Spain and Argentina


Professional Proficiency

Intermediate level + 3 years living in Italy


Limited Working Proficiency 

Intermediate level + 2 years living in Germany 

fast improvement if necessary

Chinese Mandarin

Limited Working Proficiency

Basic level + 8 years living in China 

fast improvement if necessary

Speeches and Tedx 

Title: City SmartUp: A Better Life Closer Than Ever

Since June 2015 I have started a intense schedule of international conferences, congresses and summits as keynote speaker. Since then I have been invited to discuss about my ideas in 25 global events until June 2016. For the second semester of 2016 I have already my speeches confirmed in 16 events, including the Smart Summit London; Disruptive Technologies UK Conference and Expo 2016; San Francisco Smart Cities Innovation Summit; Smart Cities Asia 2016  and The Nordic Smart Cities 2016. Some of my main performances as reference:

    TEDx Torvergata -  07th May 2016                   Urbantec 2016 Beijing | 29th May 2016        Interview Bloomberg TV | 25th April 2016

Etta Sachdiva | Oracle Fusion Middleware Sales at L&T Infotech

"It was indeed enlightening to be present at one of your sessions. Factual evidences that you presented were engaging to think towards smarter and better future. This is the it thing. Keep it up !!! "

Paolo Verducci - University of Perugia

"Renato de Castro is an excellent lecturer and business strategist; he has communication skills in the field of smart city. I spoke with Renato after the panel smartexpo event in Barcelona where he engaged the audience into the discussion. Renato explained well the different approaches to smart cities in different countries, showing as you can plan smart cities in small urban structures."


This paper was presented at UN-HABITAT III, October 2016, as part of a monograph composed by five state-of-the-art articles analysing challenges and trends through paradigm shifts in environment, competitiveness, social cohesion, transportation and global governance. The analysis is enriched with the views and experiences of the different cities that are part of the network. This approach renders a global perspective of local issues. In every thematic area, the topics chosen are trends that are significantly changing the way cities and metropolitan areas address their challenges. Therefore, they emerge as paradigm shifts, that is, new approaches to addressing existing problems, or new conceptualisations of global problems that challenge existing local solutions.



The world’s urbanization process is definitely the main argument used to justify the urgent need of smarter cities. The world is facing an incredible increase in urban problems due to the population growth. The most common argument to justify Smart City projects is related to United Nation reports showing that by 2030 it will probably be over 70% of the world population. But the question is if this statement alone is strong enough to convince the most sceptic ones. The first argument of this paper considers that as cities are definitely collapsing due to the world urbanization, the discussion about smart cities must go deeper than only the application ICT in “smart solutions” to assuage the current problems, but undoubtedly should also focus on the concept of smart villages. Avoiding the migration from countryside or non-urban areas to the metropolis can solve big part of the problems we will face in the near future. The paper also explore some aspects of the creative economy revolution that makes now the projects not only faster, but cheaper than ever before. The nature of the Smart City project, applied to a metropolis or a village, does not really matter, some tools can be useful to boost it and to assure a long-term economic sustainability. This paper covers four preeminent trends, described as tools and illustrated with some global cases: (1) Rethinking the Smart City Pitch; (2) Smart City Concept Design; (3) “Appsation” Reconnecting with Citizens and (4) Attracting and Promoting ICT Pilot Projects. We are now certainly facing a new era of smart city development. More cities are adopting the philosophy and citizens are becoming the main stakeholder in the process. All the long, costly and hard path taken by the pioneers can be now effectively shortcut. What are you waiting for? Let’s SMARTup!

Last article published in English and Spanish.

     Businessworld Magazine | May 2016                Smart City Magazine | June 2016

COLUMN: Smart City Magazine

Actual Smart City magazine is the global-leading publication about Smart City with more than 400.000 monthly visits, it is present in 120 countries and 1.500 cities all over the world. Just in the last 12 months, I visited personally more than 30 vibrant projects around the world. 


Urbana World is India's Premier technical B2B magazine on Smart Cities. Urbana - a bimonthly magazine - is an initiative to connect the key stakeholders of the Smart City Industry & key government officials. Policy & Regulatory Regime, Press Releases, Product Reports, Technical Articles, Interviews, Tenders, Research & Analysis is delivered to an interesting diverse Readership base.

Matteo Kalchschmidt | Università degli Studi di Bergamo

"Renato is a very talented speaker and is capable to focus attention on very complex topics even under limited time constrains. His competences on Smart Cities are wide and embrace various real cases and applications. "

Ricardo Chaves Lima | Conselho Estadual de Educação de Pernambuco

"I was Renato de Castro´s professor and thesis advisor at the Bremen University of Applied Sciences, in Germany. Mr. de Castro always showed high academic leaning, maturity and intelligence during the time we worked together. After finishing the program, Renato unveiled his entrepreneurial spirit in many successful business initiatives. That is why I highly recommend Mr. Renato de Castro for creative and intelligence demanding endeavors. "