Renate Boyd

  • Walnut Creek CA
Renate Boyd

Customer Acquisition | Digital Marketing

Work History

Work History
Apr 2013 - Present

Consultant, Digital Marketing

DNA Design Shop
  • Develop and execute integrated campaigns for B:B and B:C products and services.

  • Project/campaign owner.

  • Manage workflow processes and priorities for technical, creative and agencies to ensure end-results.

  • Deliver and increase volume goals for various online programs.

  • Analyze ongoing campaign performance and optimize as needed based on conversions/sales.

Aug 2011 - Apr 2013

Director, Website Aquisitions

Sure Click, LLC
  • Lead and execute customer acquisition campaign efforts for lead generation strategy that drove registrations by sixty percent.

  • Develop affiliate partnerships to inject net-new traffic and transactions to e-commerce sites and online marketplaces.

  • Ownership of creative team on developing compelling digital marketing messaging and copy.

  • Analyze and gain a deep understanding of lead quality by online/offline traffic channels and asset conversions.

  • Immersion in the company's KPIs and identified growth opportunities for online membership acquisition.

Jul 1997 - Aug 2011

Director, Digital Marketing & Creative

Lead Click Media, Inc. (a Division of Corelogic CLGX)
  • Promoted to lead strategic development of service vertical programs for customer acquisition/lead generation initiatives with an annual budget of 2.5 MM+.

  • Lead the development and implementation of business strategy for the financial services market in cross-functional teams: Sales, Media, Development, Creative, and Analytics.

  • Manage optimization programs through A/B, MVT and segmentation. Result: 25% increase on Click to Conversions.

  • Define the most impactful messaging points, relevant offer flows, triggers and strategy for creating additional revenue streams for digital marketing channels.

  • Analyze and gain a deep understanding of lead quality by media channel.

  • Identify growth areas within each marketing vertical/program.

 

Jul 1997 - Jan 2006

Senior Manager, Digital & Ad Operations

LeadClick Media, Inc.
  • Oversee agency relations and direct advertising strategy working closely with the Media and Account Management teams to ensure the success of every campaign.

  • Develop impactful creative strategies for in-demand vertical markets.

  • Monitor key performance metrics (lead flow, supply, demand, profitability).

  • Lend expertise of market trends and best practices; identify marketing strategies geared towards maximizing yield for both client and company.

  • Conceptualized, executed and optimized lead generation design initiatives.

  • Manage corporate branding efforts via conventions and online/offline publications.

  • Selected by the CEO to assist in the company acquisition for $200M to First American Corp. (FAF) / First Advantage Corp. (FADV).

Jan 1996 - Jul 1997

Manager, Product

Legal Resource, Inc
  • Establish brand marketing strategy for online download products and lead generation programs.

  • Manage marketing campaigns including, media buying, SEM and affiliate marketing programs.

  • Lend expertise on web assets/ product design.

  • Manage outsource design agency.

  • Standardize operational procedures of start-up including daily functions and HR processes that legitimized business, created efficiencies, and facilitated low operating costs.

Education

Education

University of Arizona

Diablo Valley College

Skills

Skills

Email Marketing

Direct Response Marketing

Campaign Optimization

Project Management

Integrated Campaigns

SEM

Lead Generation

Marketing Strategies