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Work experience

Jul 2011Present

Search Engine Optimization -II

Lexis Nexis

The web operations department of Lexis Nexis caters to the online marketing needs of small and medium size law firms to build better online presence and improve sales. The four primary products include customs website, search engine optimization (SEO), Pay Per Click (PPC) and videos.Management of Various Level of Campaigns, Link Building, Web 2.0, Keyword Research, Citation Building, Backlink AnalysisExperience with different Platforms like Wordpress(CMS), Attask(Work Management) and Zoomrank(Ranking Monitoring)Working Knowledge of Programming Language like PHP, SQL, HTML programming with applications including Netbeans, WAMP. Working Knowledge of REST API Programming.Working Experience with Relational Databases like SQL ,PHP Database(MySQL).Using SEO Diagnostic Tools including: Google Webmaster Tools, SEOmoz(Open-site Explorer, Keyword Analysis) and SemRush (Backlink)PPC:Ad copy creation, testing, and optimization, Monitor performance of PPC campaigns and adjust campaigns to achieve maximum ROI, Testing of keyword, ad copy, landing page strategies, Optimize accounts for maximum results (CPC/CPA), Analysis and reporting of PPC campaigns.Skillset:PPC (Pay Per Click), Web Metrics Analysis, Google, Bing Marketing Campaigns, Online MarketingWorking Knowledge of Adobe Photoshop(Video Optimization), Adobe Dreamweaver(Web Design HTML Editor),Omniture SearchCenter+ (Bid Optimization Tools).

May 2011Jun 2011

Pay Per Click Analyst


Search Engine Marketing Tools: Pay Per Clicks, Google Adwords, Google Analytic, Google Offline Adwords EditorCustomizing Landing Pages for Adwords for Paid Search, Display NetworkManage and Direct multiple PPC/ Paid campaigns for various clients Knowledge of PPC marketing: Basic for Adwords like knowledge of CTR, CPC, ROI, Keyword Density, long-tail keywords, etc.On-Hand Practical PPC Skills:Keyword research, Negative keyword management, Ad copy writing, Campaign setup, Campaign tracking, Campaign optimization, Budget tracking, Bid managementReporting, Provide custom daily reports for management

Oct 2010Mar 2011

Social Engine Marketing Intern/ Social Media Intern

Affluent Magazine

Augmented on Search Engine Optimization, Reverse Search Engine Optimization Accomplished E- Marketing through Social Media Network, Blogs, othersDemonstrated knowledge of the Internet, online trends, and the use of the Internet for social networking using Famous Bog from Authors like David Mihm, Mike Bluemthals and Search Engine Land.Microsoft Office (Word and Excel) and Internet proficiencySocial Listening: Track and analyze all relevant eCommerce metrics to improve traffic and conversionsSocial Media Monitoring Tools: Hootsuite


Sep 2009Jun 2011


New York University

Courses: Economics, Financial Modeling, Entrepreneurship, Organizational Behavior, Economics, Technology Strategy, Accounting & Finance, Management of Information Systems, Enterprise Database Systems, Leadership & Team DevelopmentInterests: Cash Flow Model, Entrepreneurship, Creativity, Innovation, Organising, Networking, Branding, Sustainability, Turning Ideas to Action and Results.

Activities and Societies:Indian Student AssociationTime Warner Inno/Vention Competition,Research Project Student under Professor Oded Nov in Management of Technology,Polytechnic Institute of New York UniversityPart of Admissions and Enrollment Department for Current and New Graduate Students