Summary

I began designing in 1998. As a small business owner I started designing my business cards, newsletters and brochures. In 2000 I sold my small business and began designing for Inspire Me, a scrapbook company that specialized in archiveable stickers. Later in 2000, I accepted a position at Caliber Promotions designing everything from business cards to billboards. In December 2003, I worked for Advanced Marketing as a pre-press operator. During November of 2004, I launched Reichel Graphic Design, a company that utilizes my experience in both print and web design.

Work History

Work History

Owner

Reichel Graphic Design
Nov 2004 - Present

Graphic Designer

Reichel Graphic Design
I work as a graphic designer creating material for print and web. All my designs and layouts are created to improve, or support, a business's identity. There is more to a layout than words and pictures. Therefore, I also focus on copy that leads to a call to action, with the demographic and method of advertising in mind. I also coordinated print and internet campaigns to improve ROI. This may require the integration of: direct mail campaigns, print ads and brochures, with web design, landing pages and other search engine optimization or internet marketing methods. I have also worked as a pre-press operator using computer to plate technology.
Nov 2004 - Present

Website Design and SEO

Reichel Website Design
Website design using HTML and CSS to create web sites and landing pages that are W3C validated and tested for cross browser compatibility. Web services also include search engine optimization (seo) and search engine marketing to improve website exposure across the internet. Landing page design and copy is especially important when developing a pay per click campaign. Furthermore, I integrate analytics to track user behavior and improve ROI.
Dec 2003 - Nov 2004

Pre-Press / Graphic Designer

Advance Print & Mail
Pre-press operator utilizing computer to plate technology. Responsible for color correction, bleeds, panels line-up and overall press specifications are meet. Also worked as a graphic designer providing print promotional materials.
Aug 2000 - Nov 2003

Graphic Designer

Caliber Promotions
Graphic designer creating print ads, direct mail and POP. Website design using HTML and CSS, search engine optimization and email marketing to promote clients, sales events and company website.
Apr 1997 - Dec 2000

Owner/ Marketing / Advertising

Focus Janitorial
Created all print material for marketing and advertising.

Education

Education
1993 - 1996

BA