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Work experience

March 2015Present

Director Of Host Happiness

Airbnb Host Help

Researched public perception of products and services and used information gathered to guide strategy development.

Authored and calibrated style guides and other design documentation to maintain consistency across all channels; social media, email marketing, direct mail, and business to consumer communication.

Launched initial offering through strategic alliances, email marketing and a targeted social media marketing campaign.

Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.

Developed creative sales tools by communicating product value proposition to enable team, including presentations, trend reports, kitted assets, and product data sheets.

Developed and implemented strategies to optimize product performance across all phases of the product life-cycle, from launch to distribution.

Created product positioning and messaging to differentiate products in market and expand visibility.

March 2014May 2015

Director of Marketing & Communications

LGBT Center OC

Led staff and external agencies to develop and successfully launch a nationally unique health and wellness program for transgender individuals.

Transitions includes hormone replacement therapy, mental health, social support, recreational and advocacy services.

Developed a brand identity, including a distinctive graphic style and tone, for all company communications.

Relaunched a complete new brand including new website, social media presence, print and capital asset identity.

Built a sustainable marketing and communications competency within the nonprofit in addition to maintaining budgeted development revenue goals.

Worked with the administrative and programs team to drive internal promotion of organizational programs, initiatives, guiding principles and shared mission.

Directed the hiring, training and performance reviews for development, design and marketing staff and supervised their daily activities.

Managed crisis communications, securing focused on maintaining respectful portrayal in media articles and editorials in support of LGBT community members.

Aug 2012April 2015

Global Product Manager

Ossur Orthopedics

Global P&L responsibility for product line portfolio planning and management of flagship categories of knee and cold therapy equating to $19M annually.

Key player in integrating international efforts between product management, R&D, and Operations to close a high priority corrective action ahead of schedule.

Successfully project managed numerous multi-lingual print and digital marketing campaigns simultaneously.

Managed $1M marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for two global business segments.

May 2009March 2010

Sr. Product Manager

Tornier, Inc

Global P&L responsibility for hand, wrist and elbow portfolios equating to revenues of approximately $12-14M annually.

Created, tested, conducted, analyzed and implemented person to person voice-of-customer to establish market segmentation, needs of market and potential costs of" no-go" decisions.

Study conducted over 35 days including> 60 surgeons. Drove a decisive breakthrough in a stagnant, complex development project through deep involvement with key opinion leaders, an international team of surgeon designers, corporate executive team, and internal design and regulatory teams through consensus building, prioritization, measured decision making and strategic stakeholder communication.

Assisted other business segment managers by assuming responsibility for product lines above and beyond my written responsibility during a time of transition.

Successfully led leadership transition to a global team. Executed trade shows for client partnerships on time and within budget. 

Jan 2008April 2009

Product Manager

Pegasus Biologics

Agent for change/improvement in undefined environment by developing efficient and effective business systems to handle a new created direct sales force.

Turn Key Cadaver Lab Program(Labs, 320 Surgeons) 25 days from Vision to Launch.

Led project teams to deliver high quality and on time results: simple market literature creation ranging in complexity to 180 patient retrospective data collection and manuscript.

Supervised all downstream marketing activities to support a positive brand image and increased adoption for OrthADAPT® Bioimplant.

June 2006Jan 2008

Product Manager

OsteoMed, LP

Managed small bone orthopaedic business unit, 8 product lines contributing over 50% of company revenue: Cradle to Grave.

Opened new domestic and international markets through initiating new product development and developing messaging strategy to leverage current podiatric market success within new market.

Created and implemented annual product support schedules linked with budget accountability, ROI and anticipated product line growth expectations.

Introduced and launched 4 major line extensions: growing product lines over 14% annually(projected).

Created detailed global market launch plans and led team members through implementation.

Gathered and prioritized detailed design input for engineering team based on surgeon requirements and market trend evaluations.

Managed clinical evaluations of new products and creation of clinical papers to support existing products.

Piloted consumer outreach, advertising, and education programs to achieve sales growth objectives.

Coordinated multi-functional teams to actuate timely product launches, while complying with ISO/FDA Design Controls and maintaining high quality of work standards.

Planned and implemented international product training: Review results 4.72/5.0. Ensured product line growth sustainability through product pipeline management.



Digital Publishing Certificate

Santa Ana College

Adobe Creative Cloud