Director Of Host Happiness
Airbnb Host Help
Researched public perception of products and services and used information gathered to guide strategy development.
Authored and calibrated style guides and other design documentation to maintain consistency across all channels; social media, email marketing, direct mail, and business to consumer communication.
Launched initial offering through strategic alliances, email marketing and a targeted social media marketing campaign.
Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic, and sales.
Developed creative sales tools by communicating product value proposition to enable team, including presentations, trend reports, kitted assets, and product data sheets.
Developed and implemented strategies to optimize product performance across all phases of the product life-cycle, from launch to distribution.
Created product positioning and messaging to differentiate products in market and expand visibility.