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Skills Profile

CAMPAIGN MANAGEMENT | PUBLIC RELATIONS | SOCIAL MEDIA | CONTENT 

Experience

Dec 2015Present

Deputy Manager - Content Marketing & PR

Shop CJ Network
  • Lead Social Media marketing and online campaign management for Shop CJ (Hindi, Telugu and Tamil channels)
  • Managed show host community for content /video marketing 
  • Lead Public Relations: Managed the PR agency to build media strategy, media relations, press communications, brand coverage and conduct industry monitoring 
  • Managed Online Reputation - Setup process to ensure maximum outreach, consistency of communication and ticket closures along with analytics
  • On-boarded affiliate partners & managed listing & display campaigns
    Contributed to 28% Web Revenue in Q1 2016
  • Established Social to TV Channel integration for both routine and campaign level promotions
  • Managed blog and blogger associations
  • Translated movie-tie ups to successful online campaigns for Kabali, Raees & Baahubali
  • Setup Shop CJ's presence on Jio Chat app
  • Social Media Highlights: Woman's day campaign - #TheGreatIndianWoman,  Mannequin Challenge
Jan 2015Oct 2015

Marketing Head

The Backpacker Co
  • Lead -  Social Media, email marketing, website optimization, link building, blog, partnerships, PR, SEO, corporate merchandising, events, etc.
  • Lead and owned the website overhaul project for the brand
  • Increased monthly lead queries by 300% through digital activities & consistent increase in site traffic by 50% MoM 
  • Impacted conversions through self designed partnership referral program 
  • Struck cross promotional tie ups with SpiceJet, Jabong, Festival Sherpa, Times of India -Travel, The Afternoon, The White Owl, PropShop24, etc.
  • Drove the association with CNBC Awaaz for a news feature 'Are you a Backpacker or Flashpacker?' - link
  • Initiated customer profiling project with targeted offerings leading to +50% impact on open rates and end conversions
  • Repackaged travel offerings to suit trend influenced purchases  
  • Article ‘Hack that Holiday’ published on The Juice magazine by Jabong 
  • Conceptualized and executed  ‘You, A Backpack & some Travel Hacks’ - link
Jul 2013Jan 2015

Social Media Lead & Marketing Communications

eBay India
  • Led Social Media & Chat App marketing for the eBay Brand in India 
  • Managed marketing communications – Campaigns, mailers, banners, etc.
  • Managed the launch and online marketing campaign for 2 eBay Brand videos - (http://bit.ly/1QEdREV & http://bit.ly/1D0NtyY) garnered a total of 3.8 Mn views
  • Launched eBay @ Line - Garnering 1.5 Mn followers with significant impact on clicks to site
  • Achieved eBay India’s status as category leader in engagement metrics on Facebook 2014
  • Scaled Facebook fan growth by 1Mn in 8 months
  • Kickstarted & managed eBay’s Fashion Blog 
  • Co-founder/Editor of the eBay India internal monthly newsletter – Howzzat
  • Managed database of support content along with PaisaPay emails, announcement boards, seller testimonials, etc.
Jul 2011Jul 2013

Content Manager

eBay India
  • Helped launch and develop content for eBay India Census 2011 & 2012 guide and microsite – link 1link 2
  • Drafted articles for eBay India on MSN & HT
  • Developed training modules to on-board eBay employees, buyers and sellers
  • Lead the content overhaul of order confirmation & other PaisaPay emails
  • Supported PBE – Product Based Experience, SEO & Cataloguing for new tech launches
20132013

Co-Founder

Ticarica

Fashion Apparel Offerings on Facebook (Currently Dormant) - link

Sep 2010Jul 2011

Editor

Tonic Media
  • Maintained properties via blogging, developing SEO/SMO/marketing content
  • Lead a team of writers to deliver 2000 SEO articles monthly
  • Managed 360 degree content overhaul for Baskin Robbins, India among other brands

Education

20072010

Bachelor of Arts 

Mumbai University
20072010

Diploma of Visual Arts & Communications

LS Raheja School of Arts

Awards

  • 'Best Innovation' & 'Best Microsite' – Fox Glove award by afaqs eBay India’s 9th Anniversary Social campaign
  • Spot Award at eBay India for Best Performance in Q3 -2011 
  • Nominated for CAG awards (Inter College Awards - Mumbai )
  • Awarded ‘Best Typographical Campaign’. (Final Year Campaign)
  • Awarded ‘Best Public Awareness Campaign’. (Final Year Campaign)
  • Awarded ‘Highly Commended’. (Final Year Campaign)

Beyond My Desk