Download PDF

Skills Profile



Dec 2015Present

Assistant Manager - Marketing

Shop CJ
  • Managed branding initiatives across all online media channels & show host communities
  • On-boarded affiliate partners & managed listing & display campaigns 
    • Contributed to 28% Web Revenue
  • Managed Online Reputation - Setup process to ensure absolute outreach and consistency of communication
  • Lead online video campaigns
    • Fetched 60k views organically in May on Facebook 
    • Fetched 137k views organically in June on Facebook
  • Supported launch of Shop CJ Tamil Channel - 2 Twitter Trends @1 & video campaigns
  • Drove a multi-channel campaign for launch of Korean Cosmetics 
Jan 2015Oct 2015

Marketing Head

The Backpacker Co
  • Lead -  Social Media, email marketing, website optimization, link building, blog, partnerships, PR, SEO, corporate merchandizing, events, etc.
  • Lead and owned the website overhaul project for the brand
  • Increased monthly lead queries by 300% through digital activities & consistent increase in site traffic by 50% MoM 
  • Impacted conversions through self designed partnership referral program 
  • Struck cross promotional tie ups with SpiceJet, Jabong, Festival Sherpa, Times of India -Travel, The Afternoon, The White Owl, PropShop24, etc.
  • Drove the association with CNBC Awaaz for a news feature 'Are you a Backpacker or Flashpacker?' - link
  • Initiated customer profiling project with targeted offerings leading to +50% impact on open rates and end conversions
  • Repackaged travel offerings to suit trend influenced purchases  
  • Article ‘Hack that Holiday’ published on The Juice magazine by Jabong - link
  • Conceptualized and executed  ‘You, A Backpack & some Travel Hacks’ - link
Jul 2013Jan 2015

Social Media Lead & Marketing Communications

eBay India
  • Led Social Media & Chat App marketing for the eBay Brand in India 
  • Managed marketing communications – Campaigns, mailers, banners, etc.
  • Managed the launch and marketing campaign for 2 eBay Brand videos - ( & garnered ~3.8 Mn views
  • Launched eBay @ Line - Garnering 1.5 Mn followers with significant impact on clicks to site
  • Achieved eBay India’s status as category leader in engagement metrics on Facebook 2014
  • Scaled Facebook fan growth by 1Mn in 8 months
  • Managed eBay’s Fashion Blog -
  • Co-founder/Editor of the eBay India internal monthly newsletter – Howzzat
  • Managed database of support content along with PaisaPay emails, announcement boards, seller testimonials, etc.
Jul 2011Jul 2013

Content Manager

eBay India
  • Helped launch and develop content for eBay India Census 2011 & 2012 guide and microsite – link 1link 2
  • Drafted articles for eBay India on MSN & HT
  • Developed training modules to onboard eBay employees, buyers and sellers
  • Lead the content overhaul of order confirmation & other PaisaPay emails
  • Supported PBE – Product Based Experience, SEO & Cataloguing for new tech launches



Fashion Apparel Offerings on Facebook (Currently Dormant) - link

Sep 2010Jul 2011


Tonic Media
  • Maintained properties via blogging, developing SEO/SMO/marketing content
  • Lead a team of writers to deliver 2000 articles monthly
  • Managed 360 degree content overhaul for Baskin Robbins, India among other brands



Bachelor of Arts 

Mumbai University

Diploma of Visual Arts & Communications

LS Raheja School of Arts

HSC (Science)



Dr. S. Radhakrishnan Vidyalaya (Bombay Cambridge Gurukul)


  • 'Best Innovation' & 'Best Microsite' – Fox Glove award by afaqs eBay India’s 9th Anniversary Social campaign
  • Spot Award at eBay India for Best Performance in Q3 -2011 (2 of 150 employees)
  • Nominated for CAG awards (Inter College Awards - Mumbai )
  • Awarded ‘Best Typographical Campaign’. (Final Year Campaign)
  • Awarded ‘Best Public Awareness Campaign’. (Final Year Campaign)
  • Awarded ‘Highly Commended’. (Final Year Campaign)

Beyond My Desk