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Summary

Marketing Strategist and Account Manager, with 5 years of delivering results and offering a holistic approach to marketing with experience within the areas of SEO, Social Marketing, Public Relations, Analytics/Reporting,  and Paid Media. With a diverse background managing and executing strategies in e-commerce, hospitality, CPG, and automotive I am able to provide a unique perspective on  strategy as it relates to my client's business.

Work History

Sep 2016Present

Account Executive

The Marketing Arm

Managed one client ThinkGeek
Handled all operations of account including; project management, billing, timelines, vendor management, team management, brief writing, and running brainstorms.
Had ownership of complete campaigns including; holiday Reddit campaign, organic social campaigns for stores, Geeks Who Drink Partnership, and more.
Traveled to store grand openings and ran the events from start to finish
Managed reporting and analytics for account

Jan 2015Sep 2016

Senior Digital Marketing Specialist

WPromote

Digital marketing strategist, working specifically with 70+ Marriott hotels
Complete quarterly deliverables such as; SEO Keyword Analysis, Linking Outreach, Citation Updates, and Content Updates.
Manage additional budget items such as: Press Releases, Social Marketing, Paid Media Campaigns
Performing a variety of audits such as SEO audits, OTA Audits, and Social Audits.
Account Management, having monthly and quarterly calls with marketing managers, answering industry questions, meeting the deliverables deadlines, and mapping out budgets.
Active member of department leadership team by contributing to training of new hires, specifically in Client Services and Account Management. 
Managed entry level hires and ran pod of 4-5 team members

Jul 2014Jan 2015

Digital Project Manager

eCarSource

Created the Video SEO, Reputation Management, Social Media, and Secret Shop services offered
Worked with graphic and web designers to curate website company website, in addition wrote all content on pages. Including a weekly blog post.
Managed all Digital Solutions clients including; launching all programs for clients, daily communication on progress of clients, digital exposure analysis,  created detailed monthly reports on all services.
Curated social media presence for clients by creating custom graphics for posting, responding to comments and reviews, and running Facebook and Twitter paid campaigns for both the company and clients.

Aug 2013Jul 2014

Account Manager

Slipstream Creative

Managing 30+ accounts, duties include; communication with internal team with expectations and customer's needs, communication with clients on progress of project, having weekly and monthly meetings with sales managers, and having monthly reporting calls with clients.
Implementation of SEO and SEM strategies on website, social channels, and paid campaigns.
Business development including presentations to new clients, retention of current clients, and upselling of services.

Education

Public Relations,

University of Central Arkansas

Certifications

January 2016Present

Facebook Blueprint

Courses taken: Ad Auction and Delivery Overview, Ads Create Tool, and Audience Insights. Also completing a new course each week. 

February 2016

Google Adwords

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.

December 2013

Google Analytics

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.