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Summary

 Digital Marketing Specialist- with 5 years of delivering results and offering a holistic approach to digital marketing with experience in the areas of SEO, Social Marketing, Public Relations, and Paid Media. 

Work History

Feb 2015Present

Senior Digital Marketing Specialist

WPromote

Company previously called Standing Dog Interactive. Standing Dog was acquired by Wpromote August 1, 2016.

  • Digital marketing strategist, working specifically with 70+ Marriott hotels.
  • Complete quarterly deliverables such as; SEO Keyword Analysis, Linking Outreach, Citation Updates, and Content Updates.
  • Manage additional budget items such as: Press Releases, Social Marketing, Paid Media Campaigns
  • Performing a variety of audits such as SEO audits, OTA Audits, and Social Audits.
  • Account Management, having monthly and quarterly calls with marketing managers, answering industry questions, meeting the deliverables deadlines, and mapping out budgets.
  • Active member of department leadership team by contributing to training of new hires, specifically in Client Services and Account Management. 
Jul 2014Feb 2015

Digital Project Manager

eCarSource
  • Created the Video SEO, Reputation Management, Social Media, and Secret Shop services offered
  • Worked with graphic and web designers to curate website company website, in addition wrote all content on pages. Including a weekly blog post.
  • Managed all Digital Solutions clients including; launching all programs for clients, daily communication on progress of clients, digital exposure analysis,  created detailed monthly reports on all services.
  • Curated social media presence for clients by creating custom graphics for posting, responding to comments and reviews, and running Facebook and Twitter paid campaigns for both the company and clients.
Aug 2013Jul 2014

Account Manager

Slipstream Creative
  • Managing 30+ accounts, duties include; communication with internal team with expectations and customer's needs, communication with clients on progress of project, having weekly and monthly meetings with sales managers, and having monthly reporting calls with clients.
  • Implementation of SEO and SEM strategies on website, social channels, and paid campaigns.
  • Buisness develpment including presentations to new clients, retention of current clients, and upselling of services.

Education

Public Relations,

University of Central Arkansas

Certifications

January 2016Present

Facebook Blueprint

Courses taken: Ad Auction and Delivery Overview, Ads Create Tool, and Audience Insights. Also completing a new course each week. 

February 2016

Google Adwords

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an online advertising professional.

December 2013

Google Analytics

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.