Summary

• New media expert; Increased current agency sales 60% through April 2009 with new customer communications strategy

• Published copywriter

• Promoted within 1 year of employment at previous companies

• Possesses refined eye for identifying effective communications strategies

• Thrives in fast-paced environment

• Expert Mac & PC, Microsoft Office, desktop publishing programs

• Slightly obsessed with AdAge’s MediaWorks

Work experience

Work experience
May 2008 - Present

Marketing/Advertising

The DANCEL Group

Marketing & Sales Strategy

  • Created digital marketing strategy for agency currently being implemented
  • Responsible for 25% increase in sales during first five months in target market
  • Incorporated client interactive elements on website
  • Integrated client relations tactics to include digital media with traditional direct mail
  • Creates metrics for current communications tactics
2004 - Present

Public Relations Intern

National Research Center for Coal & Energy
  • Organized statewide alternative energy PR plan culminating with a statewide alternative fuel vehicle road rally
  • Raised awareness of alternative energy using coal among state Congress members as well as statewide media.
May 2007 - Jun 2008

Marketing & Communications Strategist

Ad.In Advertising
  • Developed mixed-media integrated marketing campaigns to reach clients’ target audience
  • Served as lead staff copywriter; Presented agency services to prospective companies
  • Oversaw broadcast traffic of all agency clients
  • Started digital communications with clients audience and evaluated effectiveness
Jul 2005 - Mar 2007

Marketing Manager

Morale, Welfare, & Recreation-US Navy

Marketing Manager (July 2006 – March 2007)

  • Promoted to this position after 10 months of employment
  • Managed projects for over twenty MWR businesses simultaneously and managed all broadcast and print communications
  • Reached air station community each week via weekly radio program and weekly community presentations
  • Oversaw public affairs staff and production of monthly magazine
  • Wrote weekly news articles promoting MWR events
  • Developed presentations for senior MWR Director for high-ranking government visitors

Graphic Designer/Public Affairs Assistant (September 2005 – July 2006)

  • Designed digital and print ads for MWR events and businesses daily
  • Designed monthly print magazine and newsletter
  • Created over twenty brand logos for department facilities and programs
  • Generated all website content
2005 - 2006

News writer/Anchor/Media Trainer

American Forces Netowrk
  • Trained navy journalists for news writing and communications in commercial advertising
  • Anchored weekly news wrap-up show
  • Trained high ranking naval officers to prepare for press events and crisis communications.

Education

Education
2007 - 2009

Masters of Science

2000 - 2005

Bachelor of Science