Sep 2014 - Oct 2015
Primary Clients: ŠKODA, Volkswagen, NBA, Meizu, Vivo
- Instrumental in the planning and creation of the communication plan for Volkswagen 2015/2016. Initiated and created a new communication framework for SKODA China which resulted in the design and implementation of a new brand book and communication strategy.
- Responsible for creative brand development, writing creative briefs and content briefs for internal and external stakeholders as well as facilitating open, all-agency workshops for creative idea production and working with teams to develop and visualise these ideas.
- Each part of the Meta business has a commitment to visible strategies at its core. I’m comfortable and confident discussing the business’ values with clients and other industry professionals in networking situations and in developing new business opportunities.