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Rebecca Jane Miller

Intelligent and entrepreneurial Mandarin speaking strategic planner with a passion for helping brands make their mark.

Sep 2014Oct 2015

Brand Strategist

MetaDesign Beijing

Primary Clients: ŠKODA, Volkswagen, NBA, Meizu, Vivo

  • Instrumental in the planning and creation of the communication plan for Volkswagen 2015/2016. Initiated and created a new communication framework for SKODA China which resulted in the design and implementation of a new brand book and communication strategy.
  • Responsible for creative brand development, writing creative briefs and content briefs for internal and external stakeholders as well as facilitating open, all-agency workshops for creative idea production and working with teams to develop and visualise these ideas.
  • Each part of the Meta business has a commitment to visible strategies at its core. I’m comfortable and confident discussing the business’ values with clients and other industry professionals in networking situations and in developing new business opportunities.
Sep 2013Sep 2014

Marketing Officer

Marketing Officer British Council Beijing                               

Influential in the communications team of the IELTS brand 

  • Devised strategies for and implemented digital campaigns, using vertical and portal websites and social media networks, which improved awareness for IELTS recognition in the US.                           
  • Allocated media advertising spend to selected websites and ensured that all ads were performing, using Google analytics and a web tracker to produce weekly reports.
  • Managed campus related PR activities, which presented the IELTS brands to consumers.
Jun 2013Sep 2013

Advertising Sales Executive

Marketing Officer British Council Beijing

Managed advertising space on both online and offline platforms

  • Co-operated with external agencies and research teams to create strategies around client needs to acquire new business. Within the first 2 weeks of work I had acquired 5 new clients.
  • Measured the performance of advertisements and offered alternatives to generate desired results. Worked to tight deadlines, ensuring that all adverts were booked for weekly print deadlines, Independently managed The Schools supplement, in its first year of production.
Jun 2012Sep 2012

Account Executive Intern

Effusion Advertising Shanghai

Primary Clients: Starwood Hotels, GroupM, Mindshare

  • Built and maintained client relations. Developed new accounts, from proposal to pitch to the drafting of contracts. Presented work to clients throughout the design process, liaising with the design team.
  • As it was a small team I was responsible for both content creation and account management, requiring me to multitask between the different roles, whilst ensuring that a high level of service and organization was delivered to clients.

Education

20092013

B.A Chinese 2:1

SOAS University of London
20002007

4 A levels (A-C) 4 GCSE'S (A-B)

St Anthony's Girls School Sunderland


Interests

An enthusiastic traveller, I hitchhiked around the slavic states at the age of 21. I was awarded best performer at the Chinese competition and went on to represent the UK in the global competition. 

References available on request