Director of Marketing
Multi-channel specialty retailer with 300 stores offering on-trend women's apparel. Nasdaq publicly traded company with 3000 employees and an average of $300M in annual sales.
- Director of Marketing across the Brand to include all retail marketing strategies, print marketing, Brand identity, product launches, mall marketing, visual merchandising, internet, social media and store design.
- Identified consumer wants and needs and developed targeted Marketing plans to increase sales, Brand awareness and marketplace presence to drive over 22% comps from 2009-2012.
- Successfully managed and maintained a marketing budget of $20M for in-store print, direct mail, catalog, photo shoots, visual merchandising, social media and new store design.
- Multi-channel specialty retailer with 300 stores offering on-trend women's apparel. Nasdaq publicly traded company with