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Accomplished creative copywriter and content marketing manager, converting leads and engaging customers for over 8 years. You can find me delivering multi-channel campaigns, crafting editorial copy, or devising TTL long and short-form copy, plus plenty more. And for fun, I write films as a certified screenwriter. Bonus: expert in Open Banking regulation and copy.


Tone of Voice and Brand Identity Formation
Financial Services Copywriting
Blog, Social Media, Email and Editorial Copy & Management
SEO Copywriting
Conceptual Copywriting
Content Marketing Strategy

Work History

May 2018November 2018

Copywriter (contract)

HSBC via Sticky Content
  • I fulfilled the role of sole copywriter and content editor for the Digital Transformation team, in the Corporate arm of the bank.
  • Working within the payments industry, and the wider trade business, I created and edited B2B copy.
November 2016May 2018

Senior Freelance Copywriter

Barclays Bank UK
  • Lead copywriter for all Open Banking copy on, as well as customer communications. Expertise in CMA regulation, PSD2 and API application within banking.
  • Working across the website, all social channels, email and mobile/online banking platforms, creating copy and editorial content in line with unique TOV and brand voice.
  • Compliance and legal copywriting, in accordance with strict financial services standards.
June 2016November 2016

Senior Freelance Copywriter

Rank Group (Grosvenor Casinos)
  • Created and/or copy edited all new copy for Grosvenor Casinos' online platform, marketing copy, and print media for UK branches.
  • Copy included promotion page copy, email marketing copy, homepage banners and POS (print) posters and leaflets.
June 2016July 2016

Freelance Copywriter
  • Created copy and/or copy edited all copy for publication on the website.
  • Copy included new landing pages, CTA buttons, CRM emails and print advertising posters and leaflets.
May 2016June 2016

Freelance Copywriter

Vue Cinemas - Brittany Ferries - Butlin's via TH_NK
  • Working with the digital transformation agency, I wrote a script for a key internal communication video for client Brittany Ferries.
  • Joining the team working with Vue, I also created copy for their targeted email newsletters.
  • On the Butlin's account, I created a suite of on-brief, emotive headlines that will feature throughout their upcoming social media campaign for their peak season.
Jan 2016April 2016

Freelance Creative Copywriter

KPMG via OLIVER Marketing
  • With a strict deadline, I was brought in to create a 20 page interactive PDF document, for company-wide circulation. 
  • Included creating an arresting and compelling headline / document wrapper, as well as all copy within the document.
  • Worked closely with lead Creative Directors, Concept Designer, and senior client-side stakeholders.

Nov 2015Dec 2015

Freelance Copywriter

BMW via OLIVER Marketing
  • Created optimised copy for UK website pages, satisfying the brief and tight deadline.
Jul 2015Oct 2015

Freelance Copywriter

Post Office via OLIVER Marketing
  • Working to tight deadlines and creative briefs, I created a new editorial section on the brand new Post Office website, written to increase engagement and add value.
  • Responsible for writing all new product pages, including financial services, and for copy-editing every page on the website.
  • Managed the company’s blog, and consulted on social media and email marketing.
Mar 2015Jul 2015

Freelance Digital Copywriter

LIM Concepts + Lianne Rock
  • Created landing pages, CTA copy, email marketing copy, and copy-edited entire websites with inbound digital marketing agency LIM Concepts.
  • Created press releases for a high-end, luxury fashion brand, with Lianne Rock .
Jun 2013Mar 2015

Content Marketing Manager + Copywriter

Theo Paphitis Retail Group (Formerly Ryman Stationery Ltd)
  • Promoted to Content Marketing Manager where I devised complete content marketing strategies for all companies (Ryman Stationery, Robert Dyas & Boux Avenue).
  • Sole copywriter for Ryman Blog, and Robert Dyas Blog, each publishing a minimum of two post/week garnering aprox. 2, 000 visits per month.
  • Worked independently to generate and share unique content, shared using CM strategies to ensure maximum ROI, brand awareness and engagement.
May 2012May 2013

Copy Editor + Copywriter

Wickes (Travis Perkins Group PLC)
  • Established the brand identity and tone of voice for new luxury brand Sabre & Jones.
  • Produced SEO-rich copy for landing pages, products, and all marketing channels.
  • Management and creation within web analytics, SEO, UX and PPC, affiliate marketing, social media, print advertising (content marketing).



Psychology & Philosophy B.Sc

University of Leeds

2:1 degree classification


Psychology, English Literature, Biology A-Levels

St. Francis Xavier Sixth Form

A, A, B grades


11 GCSE's, grades A and A*

Ursula's Convent

8 A's and 3 A*'s, including English and Math