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Summary

Accomplished creative copywriter and content marketing manager, converting leads and engaging with customers for over 5 years. I'm always looking for the crux of the story, to communicate the key benefits of every product or service. Whether delivering multi-channel campaigns, populating blogs or creating CTA copy, I ensure key metrics are met, and clear communication is paramount, with UX and the content strategy in mind. And for fun, I write films as a certified screenwriter. Bonus: digital agency experience.

Skills

Tone of Voice and Brand Identity Formation
Financial Services Copywriting
Blog, Social Media, Email Marketing Copy & Management
SEO Copywriting
Conceptual Copywriting
Content Marketing Strategy

Work History

June 2016Present

Senior Freelance Copywriter

Rank Group
  • Creating and/or copy editing all new copy for Grosvenor Casinos online platform, marketing copy, and print media for UK branches.
  • Copy includes promotion page copy, email marketing copy, homepage banners and POS (print) posters and leaflets.
June 2016July 2016

Freelance Copywriter

Moonpig.com
  • Created copy and/or copy edited all copy for publication on the website.
  • Copy included new landing pages, CTA buttons, CRM emails and print advertising posters and leaflets.
May 2016June 2016

Freelance Copywriter

Vue Cinemas - Brittany Ferries - Butlin's via TH_NK
  • Working with the digital transformation agency, I wrote a script for a key internal communication video for client Brittany Ferries.
  • Joining the team working with Vue, I also created copy for their targeted email newsletters.
  • On the Butlin's account, I created a suite of on-brief, emotive headlines that will feature throughout their upcoming social media campaign for their peak season.
Jan 2016April 2016

Freelance Creative Copywriter

KPMG via OLIVER Marketing
  • With a strict deadline, I was brought in to create a 20 page interactive PDF document, for company-wide circulation. 
  • Included creating an arresting and compelling headline / document wrapper, as well as all copy within the document.
  • Worked closely with lead Creative Directors, Concept Designer, and senior client-side stakeholders.

Nov 2015Dec 2015

Freelance Copywriter

BMW via OLIVER Marketing
  • Created optimised copy for UK website pages, satisfying the brief and tight deadline.
  • Advised on creating a new, bespoke tone of voice document to be circulated throughout the company.


Jul 2015Oct 2015

Freelance Copywriter

Post Office via OLIVER Marketing
  • Working to tight deadlines and creative briefs, I created a new editorial section on the brand new Post Office website, written to increase engagement and add value.
  • Responsible for writing all new product pages, including financial services, and for copy-editing every page on the website.
  • Managed the company’s blog, and consulted on social media and email marketing.
Mar 2015Jul 2015

Freelance Digital Copywriter

LIM Concepts + Lianne Rock
  • Created landing pages, CTA copy, email marketing copy, and copy-edited entire websites with inbound digital marketing agency LIM Concepts.
  • Created press releases for a high-end, luxury fashion brand, with Lianne Rock .
Jun 2013Mar 2015

Content Marketing Manager + Copywriter

Theo Paphitis Retail Group (Formerly Ryman Stationery Ltd)
  • Promoted to Content Marketing Manager where I devised complete content marketing strategies for all companies (Ryman Stationery, Robert Dyas & Boux Avenue).
  • Sole copywriter for Ryman Blog, and Robert Dyas Blog, each publishing a minimum of two post/week garnering aprox. 2, 000 visits per month.
  • Worked independently to generate and share unique content, shared using CM strategies to ensure maximum ROI, brand awareness and engagement.
May 2012May 2013

Copy Editor + Copywriter

Wickes (Travis Perkins Group PLC)
  • Established the brand identity and tone of voice for new luxury brand Sabre & Jones.
  • Produced SEO-rich copy for landing pages, products, and all marketing channels.
  • Management and creation within web analytics, SEO, UX and PPC, affiliate marketing, social media, print advertising (content marketing).
Oct 2011Apr 2012

Copywriter

Thomas Cook
  • Produced unique and compelling SEO content on destinations and attractions, to be featured on live webpages.
  • Performed data management on all content present on new webpages using CMS's.
Aug 2011May 2013

Freelance Copywriter / Journalist

Schön! Magazine
  • Website copywriting: populating the website with unique content in line with the house style, including landing pages, including copy editing existing content.
  • Wrote editorials in line with the magazine's house style, for print (international) & digital.

Education

20072010

Psychology & Philosophy B.Sc

University of Leeds

2:1 degree classification

20052007

Psychology, English Literature, Biology A-Levels

St. Francis Xavier Sixth Form

A, A, B grades

20002005

11 GCSE's, grades A and A*

Ursula's Convent

8 A's and 3 A*'s, including English and Math