Rebeca Marquez

  • Zapopan Area, Mexico, MX
Rebeca Marquez

Rebeca Márquez Ramírez


Rebeca has the professionalism and digital marketing expertise needed to support a company's digital goals and strategies. Throughout her career she has never been afraid to make changes and test new ideas or technologies. With her present employers she is involved in devising innovative digital campaigns that have engaged its customers and fuelled the company's growth. As a true professional she intimately understands the online marketing world as well as the people who use it.

Work History

Work History
Nov 2013 - Present

Digital Marketing Specialist & Community Manager

Mercadotecnia en linea

Develop projects for 3-4 clients at the time,  advice, generate projects , strategize and train staff.

Skills and experience:

-Direct marketing
-Brand and Marketing strategy
-Market research
-Digital Marketing strategy
-Website develop
-Merchandising Strategy
-Google Adwords
-SEO, SEM and Analytics
-Mobile & Social media strategy
-E-business & Pricing Strategy
-Budget Management
-Market & Consumer Intelligence
-Team Leadership
-Stakeholder Engagement 
-Create content  for social networks
-Design posts for social networks
-Create and develop contests and promotions on social media
-Advertise in social networks

Jun 2011 - Feb 2009

Project manager

Tracsa CAT

-Market research, quantitative and qualitative bench marking .
-Carry out joint projects with the business intelligence team according to the demands of corporate .
-Generate statistics and global or area analysis.
-Leading marketing projects aimed at analyzing different areas to generate campaigns or strategies for different divisions of the company.
-Generate and process data to perform multidimensional analysis.
-Customer segmentation and analysis Sales analysis; detection of important clients , product reviews , lines, markets; forecasts and projections.
-Coordinate government procurement , documentation development and submission of proposals .

2009 - 2011

Marketing Manager 

Diario Provincia

In a business critical role making a substantial contribution to the future growth of the company. Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results for a key strategic initiatives.

-Developing a marketing team to implement strategy & delivering on objectives.
-Design, implement & facilitate an effective local & national marketing strategy.
-Carrying out effective research & intelligence into competitor products & other trends.
-Constantly improving business development activities.
-Overseeing and managing financial budgets.
-Manage daily activities with PR, press and marketing communications agencies.
-Develop partnerships & relationships with third parties to meet strategic objectives.
-Identifying key marketing opportunities.
-Making sure that campaigns run to deadline and on budget.
-Budget setting and control, including measurement and return on investment.
-Management of sponsorships for conferences and events.
-Exceptional project and time management skills.
-Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.
-Setting the scope, implementation, management & review of marketing campaigns.


May 2015

Certified on Social Media Management

Marketing Mundial
2013 - 2014

Master´s degree on Digital Marketing and Social Media

Instituto Superior de Empresa y Comunicación (Spain)
2012 - 2013

Certified, Internet marketing and professional use of social networks 

2004 - 2007

Bachelor's degree- Marketing and Publicity





Written 70%,  Spoken 85%, Listening 90%


Ilustrator 60%, Photoshop 80%


Word 100%, Power Point 100%, Excel 80%