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User Acquisition and Marketing Manager


Technology leader who can translate ideas to action and results. Effective team leader and participant, skilled in communicating new media concepts and gaining support for new ideas.  Deep understanding of social platforms, applications, and metrics. Believer in the power of technology to facilitate knowledge and advance human endeavors.

Work experience

Aug 2007Jan 2008

Director of Viral Marketing, Community Manager

  • Designed and executed online social media campaigns for clients included fortune 500 companies to startups.
  • Hired and managed the viral marketing team, directing employees in promoting our content on websites such as Youtube, Facebook, Myspace, and community forums.This resulted in millions of organic impressions in the form of popular content on and
  • Reached out to hundreds of bloggers and community sites to feature our content and create backlinks.
  • Managed online community of users, encouraging people to post messages, photos and videos on community sites managed by
Jun 2007Aug 2007

Campaign manager

  • Sales and management of online media advertising campaigns ranging from $10/day to $500/day.
  • Coordinated directly with marketing managers to create online media campaigns for businesses ranging from startups to fortune 500 companies.
  • Managed online media campaigns with over 15 clients on a daily basis to ensure media buys were optimized for greatest performance across our publisher network.
Jan 2007Jun 2007

Marketing Manager, Director of business development
  • Developed business relationships with local companies and artists.
  • Facilitated communication between developers and clients.
  • In just over two months garnered support and over 50,000 signatures by using Blogs, Digg, YouTube, and Myspace for the Midwest Airlines online campaign.
Jun 2006May 2007

  • Created business plan which received awards for the 2007 Wisconsin Governors Business plan competition and the 2007 UW - Whitewater Business Plan competition
  • Raised a seed round of funding, matching the award money from the business plan competitions.
Apr 2006Dec 2006

Market researcher, event evangelist

Wisconsin Innovation Center
  • Used Facebook and a Wordpress blog to promote the Ideas To Profits entrepreneurship conference. The conference attracted over 300 students and business leaders to a small town in Wisconsin.
  • Researched and composed technical market research reports for small businesses


Sandra Beccue

Jack Saxe

David Hurowitz