Director of Marketing/Digital
USA WEEKEND Magazine
- Develop sales messages and marketing strategies to effectively market and brand USA WEEKEND to newspapers and their readers.
- Create strong sales and marketing materials to retain and grow circulation and raise the awareness and promotion of the magazine.
- Manage digital marketing efforts for the department.
- Leverage corporate relations to create new programs, especially in the digital space, that add value to our newspaper partnerships.
- Coordinate the maintenance of usaweekend.com.
- Direct the marketing operation for Newspaper Relations, including managing staff.
- Work across USA WEEKEND, USA TODAY, Gannett and its subsidiaries to develop the magazine's digital strategy.