Work History

Work History
Jun 2010 - Present

Director of Marketing/Digital

USA WEEKEND Magazine
  • Develop sales messages and marketing strategies to effectively market and brand USA WEEKEND to newspapers and their readers.
  • Create strong sales and marketing materials to retain and grow circulation and raise the awareness and promotion of the magazine.
  • Manage digital marketing efforts for the department.
  • Leverage corporate relations to create new programs, especially in the digital space, that add value to our newspaper partnerships.
  • Coordinate the maintenance of usaweekend.com.
  • Direct the marketing operation for Newspaper Relations, including managing staff.
  • Work across USA WEEKEND, USA TODAY, Gannett and its subsidiaries to develop the magazine's digital strategy.
Jun 2005 - Jun 2010

Marketing Manager

USA WEEKEND Magazine
  • Develop sales and marketing materials to retain and attract clients.
  • Work with editorial and online to maximize content and promotion opportunities.
  • Leverage assets across Gannett to create programs for generating readership, revenue and circulation.
  • Serve as department expert in how newspapers are developing online and using social media. Manage daily marketing and client relations operations, policies, objectives and processes, as well as three support staff.
  • Work with Senior VP of Newspaper Relations and sales staff to develop strategies for new business and client retention.
  • Finalize proposals, track budgets, analyze costs and profit margins.
  • Supervise proper construction and execution of contracts and financial transactions.
  • Supervise circulation documentation and database.
Jun 2003 - Jun 2005

Assistant Marketing Specialist

USA WEEKEND Magazine

Executed marketing plans and promotions. Design sales and promotional materials.

Mar 2002 - May 2003

Assistant Director of Maketing

Chappell Smith and Associates Group
  • Designed, produced and managed the production of collateral and trade show materials for eight companies owned by the group. Companies included insurance, exclusive pet spa, document management and general contractor.
  • Wrote marketing and business plans for new business ventures.
  • Created brand strategy for CS&A Group and subsidiary companies.
Mar 2001 - Nov 2002

Manager/Consultant

Mitchell's Formalwear/Arzelle's
  • Responsible for merchandising and execution of sales promotions.
  • Create fixture layouts and point of purchase displays.
  • Provided customer service and generated sales for two stores.
  • Trained and oversaw five sales associates and consultants.
  • Served as event and bridal consultant.
Jan 1994 - Sep 1999

Senior Productionists

The Daily Beacon
  • Trained and supervised an average of five production employees for award-winning collegiate newspaper.
  • Directed the production and creative processes of editorial and photography staffs for daily and special issues.
  • University of Tennessee-Knoxville, Department of Student Publications- Productionist of the Year- 1996, 1997, 1999
Mar 1996 - Aug 1999

Promotions

Old City Neighborhood Association
  • Designed promotional campaigns, including event logos, posters, newspaper and television advertisements, t-shirts, cups and tickets for charity fund-raising events sponsored by The Old City, including St. Patrick's Day 1996 - 1998 and Mardi Gras 1999.

Skills

Skills

Marketing:

Integrating print and traditional media, brand management, strategic planning, program development, research analysis, database structures, copywriting, editing/proofing

Project management:

Workflow analysis, process development, Joiner method, task matrix development

Non-profit organization/Volunteering:

Creating articles of incorporation, writing bylaws and strategic plans, filing for and maintaining 501(c)3 status, securing event sponsorships and in-kind donations

Basics:

Rockstar: Microsoft Office- Word, Excel, PowerPoint, Outlook; Adobe Acrobat Pro Intermediate: Access

Leadership:

Identifying stakeholders, building and strengthening partnerships, developing scenarios that align business needs, illustrating complex solutions, facilitating training

Web design/development:

Rockstar: HTML/CSS/JavaScript, Dreamweaver, SaxoTech Online, Brightcove, Sitelife/Pluck Community Workbench, Omniture Sitecatalyst, widget creation, blogging/social media applications, Web usability/standards, information architecture, content management   Intermediate: Flash   Learning: PHP, XML

Graphic design:

QuarkXpress, Adobe Photoshop, Adobe Illustrator

Education

Education