Global Director of Marketing
Driving innovation and thought leadership in the go-to-market execution for IBM’s Social Business strategic growth initiative by delivering breakthrough results such as IBM’s first TED@IBM event with new line of business clients representing nearly $200+M in lead progression opportunities. Revamping IBM Social Business website to feature new client stories focusing on client benefits leading to a 38% increase in web traffic. Establishing Key Performance Indicators (KPIs) dashboard and management system to track progress (e.g. Reach, etc.) and identify gaps. Focused on employee advocacy and deploying the right tools to empower employees to be brand advocates which has driven a significant increase in reach and amplification. Also have responsibility for budget and event management, digital/web marketing, marketing programs, and the liaison to geographies providing guidance on which tactics to drive quarterly.