Summary

Results-oriented, global business leader seeking a senior leadership role that utilizes my skills to deliver break-through results and empower employees to be their best.

Expertise that includes strategic thinking, global leadership, transforming / driving innovation across the marketing discipline (industry segment marketing, marketing insights, marketing operations, product marketing, social / digital marketing), understanding of large scale IT implementation from application design to production, and people management.  Industry experience : Finance / Leasing, Healthcare & Life Sciences, and Consumer Products.

Work History

Work History
Jul 2013 - Present

Global Director of Marketing

Social Business, International Business Machines (IBM)

Driving innovation and thought leadership in the go-to-market execution for IBM’s Social Business strategic growth initiative by delivering breakthrough results such as IBM’s first TED@IBM event with new line of business clients representing nearly $200+M in lead progression opportunities. Revamping IBM Social Business website to feature new client stories focusing on client benefits leading to a 38% increase in web traffic. Establishing Key Performance Indicators (KPIs) dashboard and management system to track progress (e.g. Reach, etc.) and identify gaps. Focused on employee advocacy and deploying the right tools to empower employees to be brand advocates which has driven a significant increase in reach and amplification. Also have responsibility for budget and event management, digital/web marketing, marketing programs, and the liaison to geographies providing guidance on which tactics to drive quarterly.

Jan 2011 - Jul 2013

WW Director of Marketing

Cloud & Smarter Infrastructure Marketing Director, IBM

Drove IBM's strategic messaging and go-to-market execution (e.g., public relations, analyst relations, social media, launch management, etc.) for Cloud and Smarter Infrastructure. Simplified cross-brand Cloud messaging and implemented a cross brand pipeline management system including interlocks at the global / geography levels. Also tailed strategic messaging to focus on industry verticals and translated into client success stories demonstrating how IBM solutions address client pain points and provide quantifiable business value. Increased usage of client references by 30%.

Dec 2007 - Jan 2011

WW Director of Marketing

Global Financing Strategy & Market Insights, IBM

Developed the strategic plans to drive $4B+ and asset growth for IBM Global Financing’s three Lines of Business:  Client Financing, Commercial Financing, and Global Asset Recovery Services (GARS). Developed model to size opportunity and investment in key growth markets. Also as IBM Global Financing is unique marketplace, Renee provided direction to the Market Insights Center Of  Excellence (COE) to deliver win/loss analysis, competitive intelligence, and insights to improve business outcomes.

Jun 2004 - Dec 2007

WW Marketing Program Director

IBM Corporation, System x (Intel servers)

Managed $16M marketing programs budget, built a high performance team of senior marketing professionals, and streamlined the quarterly marketing guidance to geography marketing teams to deliver programs that align marketing strategy, messaging, and product offerings/solutions to drive increased leads and contribute to quarterly revenue targets.  Led Systems Agenda transition for System x and managed key launch components from naming to announcement which included working across the development, product marketing, web, and industrial design teams.Focal point for key initiatives such as the Express mid-market, Intel Inside, and AMD Advantage programs.

Feb 2003 - Jun 2004

WW Marketing Program Manager

Emerging Business Opportunities/Deep Computing, IBM

Drove the marketing planning for the Research & Discovery and Clinical Development segments within Life Sciences as a part of the Emerging Business Opportunities/Deep Computing marketing team.  In addition to being the focal point for eServer/TotalStorage brands for Life Sciences, additional leadership responsibilities were added:  focal point for Fall Plan, quarterly Customer Advisory Councils, bi-weekly updates to Life Sciences executive team, and the lead for Regulatory Compliance Leadership call.

Apr 2001 - Feb 2003

WW Marketing Program Manager

eServer High Performance Computing Marketing, IBM

Led the market planning for the Life Sciences segment of High Performance Computing.  Focal point for the Life Sciences organization into the eServer group with focus product requirements, messaging, strategy development/execution of marketing campaigns, and working to ensure HPC was correctly represented across Life Sciences customer sets.Worked effectively with the product teams, cross-functional teams (e.g., sales, channel management, etc.), and geographies to develop/execute tactical marketing plays (e.g., competitive marketing tactics) to deliver quarterly business objectives for eServer and Life Sciences.

Jun 1999 - Apr 2001

WW Marketing Manager

ibm.com Segment Marketing, IBM

Developed the marketing strategy and messaging for the consumer segment for the Personal Systems Group within ibm.com.  Created and managed the implementation of key marketing campaigns (e.g., Back-To-School, Holiday, etc.) to contribute to Personal Systems Group revenue objectives.

Aug 1998 - Jun 1999

WW Product Marketing Mgr

E Series Product Marketing, IBM

Drove entry segment for IBM Aptiva product line that contributed to the achievement of IBM Consumer Division strategic and financial fiscal objectives.  Worked with worldwide brand and cross-functional product development teams to plan and execute all marketing mix elements (e.g., strategy, offering, product positioning, distribution, service & support, and fulfillment.).

Oct 1997 - Aug 1998

WW Launch Manager

Aptiva Personal Computing Division, IBM

Re-engineered Aptiva Brand Marketing Launch process.Developed a worldwide 120-day launch process plan which included all deliverables and requirements needed to successfully build, ship, market,advertise, and sell an Aptiva system.  Interfaced with development, advertising, product marketing, sales, and operations organizations in all geographies to ensure critical schedule milestones are met, to identify breaks in the schedule, and to manage downstream impacts related to schedule slippage.

Feb 1997 - Oct 1998

WW Segment Manager

Aptiva Personal Computing Division, IBM

Identified of market segments and worked product platform issues across Aptiva high end product lines. Worked with vendors and Aptiva development organization to evaluate software capabilities and selected a cost effective software titles that were bundled on select US and Japan Aptiva models with Digital Video Disc (DVD) player technology.  Negotiated bulk price (including cost of goods sold) and volumes with software vendors and IBM procurement organization. Took on additional responsibility for several marketing operations processes including: coordination the Aptiva Brand Strategy/Balanced Scorecard, the portfolio management of product offerings and market segments, the pipeline management process to evaluate select projects vs. the existing resource pool, and the Semi-Annual Controls Assessment that tracks Consumer Division's adherence to business controls.Received informal award for Portfolio Management work.

Jun 1994 - Feb 1997

Lead Business Systems Analyst

Management Information Systems, Procter &Gamble

Direct responsibility for $4.5B Marketing Support General Ledger (MSAGL) application for General Advertising Finance.  Built reporting system to track marketing revenue and expenses for all P&G brands.  Selected as subject matter expert to represent the Marketing Support Area on the Year 2000 assessment project.

Jun 1993 - Jun 1994

Business Analyst

Management Information Systems, Procter & Gamble

Created transition plan to migrate several hundred Market Research users from Metaphor to Microsoft Office technologies. Evaluated training options, costs, vendors, and presented training recommendations to senior management.  Took on additional responsibility as a key player on the team to re-engineer Procter & Gamble business processes in the General Advertising Finance area and redesign the Marketing Support Activities General Ledger application. Customized Dunn & Bradstreet General Ledger software to align with the P&G’s General Advertising Finance accounting principles.

Portfolio

Education

Education
Sep 1998 - Sep 2000

Executive MBA, General Management

Kenan Flagler - UNC Chapel  Hill 
Sep 1989 - Sep 1993

Bachelor of Science, Industrial Engineering

Northwestern University

Skills

Skills

Champion for Digital Engagement

Completed Digital IBMer course and complies with IBM Social Computing guidelines. Champion for helping IBM employees and clients build their social eminence. Launched Digital Engagement Community to share best practices in digital / content / social marketing across IBM.

Effective Organizational / Executive Leadership

Demonstrated leadership skills at the executive level setting the tone and direction for my organizations; Completed IBM Advanced Leadership Series for high potential leaders.

Outstanding People Management / Development

Consistent track record as a great people manager able to build high performance teams with a high retention rate

Executive Presentation Skills

Featured panelist and speaker annually at key industry events (e.g., Keynote at Pivotcon 2014, Moderator for panel on "Reinventing Customer Engagement - 2014 Customer Engagement World, South By Southwest 2014, etc.). Also received Competent Toastmaster certification.

Culturally Aware Business Experience / Acumen

Have held a number of positions with responsibility for providing direction to geography marketing teams.  Additionally, I was selected and completed IBM's Executive Services Corps, a Global development leadership training program, where I worked for 3 weeks in Johannesburg, South Africa working with the mayor and his staff to develop recommendations to improve Public Safety.

Spanish

Limited working proficiency; able to speak, write, and conduct business with confidence in business and social settings.

Interest

Passion for all things related to digital marketing / engagement, social business /social media, leadership, management, professional development.  Outside of work, I enjoy spending time with my family / loved ones, mentoring/working programs like INROADS, watching basketball / football, shopping, trying to play golf, spoiling my nephew, and working on publishing a book.