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Summary

Results-oriented, global marketing leader and consultant who excels at driving thought leadership and building strategic marketing plans with the digital tools and tactics needed to increase engagement and drive new leads / conversion. 

Leveraging her strong collaboration, strategy, market insights, social media, digital marketing, communications, and technical expertise, Renee is uniquely skilled to lead organizations' transformations into digital enterprises.  She looks at the larger vision and helps organizations build the strategic plans and implement the technologies / processes needed to consistently deliver business results.  Renee can quickly gain consensus across functional teams and create a “brand story” to communicate an organization’s vision, strategy, and priorities in simple terms.   Renee’s marketing and technology experience spans the Cloud, Mobile, Smarter Infrastructure, and Collaboration spaces as well as financial services, healthcare and life sciences, higher education, retail, and consumer products.  Finally, Renee is believer in continuous learning, self-improvement, and professional development.  She is a  Competent Toastmaster who enjoys presenting to C-level clients / executives and at conferences as a spokesperson.  She is a servant leader who strives to enrich the lives of her teams and empower them to deliver results that matter.

Work experience

2017Present

Managing Principal, Digital

Robinson Group Consulting (RGC)

As Managing Principal, Renee has responsibility for driving the thought leadership and strategic direction in the areas of Technology and Digital Marketing Consulting for Robinson Group Consulting (RGC) clients.  In addition to her experience in executive leadership roles in the digital space, Renee excels at understanding technologies, capturing client requirements, and developing innovative business and digital strategies to address client needs and drive impactful, business results. 

2016Present

Founder & Managing Principal, Digital

Digital Business Consulting Group (DBCG)

As the Founder & Managing Principal of Digital Business Consulting Group, a boutique digital marketing consultancy, Renee is passionate about helping clients transform into digital enterprises leveraging her technology background coupled with her strong business knowledge, collaboration, strategy, analytics / market insights, social media, digital marketing, and communications skills.  She works with clients to set strategy, identify their critical business requirements, and evaluate and implement technology solutions (e.g., such as CRM, lead management, marketing automation, & social media platforms, etc.) to address their needs.  Finally, Renee has consulted with clients across the B2C, B2B, and non-profit spaces focusing on strategy and implementing technology platforms to assist with CRM, Social Media, email automation, web, and blogging.   Current clients are in the Higher Education and Non-Profit spaces.

20162017

VP of Digital Marketing & Analytics, Cancer.org

American Cancer Society

Drove the thought leadership and strategic direction for web properties, social media, mobile, and all things interactive for the American Cancer Society (ACS).  Managed multi-million dollar digital marketing budget and web analytics focused on improving the performance of digital tactics and increasing revenue (donations).  Leveraging her IT and digital marketing expertise, Renee led the redesign of ACS’s flagship Cancer.org website, the launch of a new eCommerce platform and branding across all ACS digital properties (e.g., Relay for Life) to deliver a seamless, best-in-class digital customer experience.  Online revenue (donations) via Cancer.org increased 23%+ in addition to improving maintenance costs, load times, and overall user experience. 

  • Vendor Relationship Management: Effectively managed one of ACS’s largest vendors, Blackbaud, by teaming with procurement to establish a vendor assessment and quarterly scorecard which positively impacted the redesign of the two key ACS web properties (e.g., Relay for Life and Making Strides Against Breast Cancer) that drove a significant portion of ACS’ online revenue.
  • Product Management: Delivered first ever Cancer.org roadmap outlining the path forward for digital marketing enhancements to Cancer.org to improve ACS relevance, engagement, and revenue.
  • Analytics and Business Insights: Leveraging her knowledge of Google Analytics and other web optimization tools, Renee established the first set of Key Performance Indicators (KPIs) and baseline benchmarks to enable ongoing monthly progress assessment.  Focused on the web performance data, Renee identified a key business insight that a significant portion of Cancer.org web visits were coming from outside the United States -  which influenced the decision to add a global theme to the new ACS mission statement.
  • Social Media & Advertising: Grew Social Media team and established calendar, metrics, & processes to align with ACS brand image.  Launched “Giving Tuesday” social campaign that drove ~$500K in donations (revenue).  Managed paid media budget and relationships with key agencies.
20132016

Global Director of Digital Marketing

Commerce & Social Business, IBM

Drove the strategic direction and thought leadership in digital engagement and the go-to-market execution across IBM’s Commerce and Social business units. This responsibility includes overseeing third party events, providing direction on client acquisition for IBM’s [email protected] event, revamping IBM’s Commerce, and Social Business websites, and implementing global social campaigns. Also managed end-to-end responsibility for significant budget, including event management, influencer programs and digital/web marketing tactics.

  • Digital Experience Innovation: Led redesign of IBM Social Business website to feature new messaging, client stories focusing on client benefits, which drove a 38% increase in web traffic. Launched new IBM Commerce website that drove a +217% increase in traffic YTY; Drove 49% of site visits driven by earned organic search via targeted SEO campaigns.
  • Social Media Leadership: As the digital champion for IBM Social Business & Commerce business units, Renee led the launch of innovative social media campaigns, social platforms, and social media influencer programs.  Implemented social campaigns (e.g., [email protected] Social Moment) and influencer programs that drove more than 100 million impressions and trended on Twitter globally. Worked with Dynamic Signal to launch IBM’s first ever employee advocacy social media platform to amplify IBM key messages during announcements & events.
20102013

WW Director of Marketing

Cloud & Smarter Infrastructure, IBM

Led the refresh of IBM’s strategic messaging and go-to-market execution for Cloud and Smarter Infrastructure.

  • Simplified cross-brand Cloud messaging and drove into messaging for annual IBM Pulse event – increased attendance to 8,000 attendees (up 15%). Increased usage of client references by field teams yielded a 30% increase in downloads. Responsible for developing internal communications plan with 70%-80% open rate.
20072010

WW Director of Strategy

Global Financing & Market Insights, IBM

Promoted to develop new strategic plans to deliver $4B+ in revenue and asset growth for IBM Global Financing’s three lines of business: Client Financing, Commercial Financing, and Global Asset Recovery Services (GARS).

  • Developed new model to size opportunity and investment in key growth markets.
20042007

WW Marketing Program Director

System x (Intel servers) Marketing, IBM

Promoted to streamline, refine, and shape IBM’s global marketing strategy, and remove duplication and mixed messaging while controlling and managing $16M marketing programs budget. Streamlined quarterly guidance to geography marketing teams to deliver programs aligned to marketing strategy, messaging, and product offerings/solutions. Increased leads and delivered quarterly revenue.

20012004

WW Marketing Program Manager

eServer High Performance Computing Marketing, IBM

Promoted to lead marketing manager for the High Performance Computing (HPC) segment focused on driving high-end UNIX-based servers and storage technologies into the Healthcare and Life Sciences segment.

  • Tailored HPC messaging and marketing campaigns to target key Healthcare and Life Sciences.
  • Liaised with product teams, cross-functional teams, and geographies to develop/execute integrated marketing plays to deliver quarterly business objectives.
1999 2001

WW Marketing Manager

ibm.com Segment Marketing, IBM

Promoted to develop marketing strategy and messaging to boost the consumer segment for the Personal Systems group within IBM.com. Created and managed the implementation of key marketing campaigns including Back-to-School & Holiday

19971999

WW Product & Segment Marketing Manager

Aptiva Personal Computing Division, IBM

Drove marketing for the ‘Back to School’ IBM Aptiva computer product line which introduced a new entry level $599 price point into the market and enabled IBM to play in the lower-priced consumer market. Worked with worldwide brand and cross-functional product development teams to execute all marketing mix elements, including strategy, offering, product positioning, and service and support.

19931997

Lead Business Systems Analyst

Management Information Systems, Procter &Gamble

Led systems support for transformational project to shift $4.5B Marketing Support General Ledger (MSAGL) application for General Advertising Finance to custom Dun & Bradstreet solution.

Education

Executive MBA, General Management

Kenan Flagler - UNC Chapel  Hill 

Bachelor of Science, Industrial Engineering

Northwestern University

Portfolio

Examples of my work and research studies

Skills

Marketing Strategy Leadership & Execution

Based on years of global marketing expertise with leading organizations and knowledge as an entrepreneur / consultant, Renee is highly skilled in building the next level strategies / programs and implement the technologies needed to generate and convert leads.

Champion for Digital Engagement

Passionate about all things digital and leveraging the latest digital tools and technologies to better attract, engage, convert, and retain customers.  Deep expertise using agile methodologies for web development including prioritizing and delivering a product roadmap.  Champion for social media and encouraging employees and leaders to build their online presence / social eminence. Launched Digital Engagement Community to share best practices in digital / content / social marketing across IBM.

Continuous Learning & Self-Improvement

Renee believes in continuous learning & self-improvement.  She is currently planning to attend Agile SAFE and Product Owner training (9/2018) and complete / pass her certification test (10/2018).

Collaboration skills

Highly skilled in quickly gaining consensus across cross-functional teams to deliver an interlocked strategy and execution plans to deliver the overall plan.  Former Division I athlete and life long team player - "teamwork makes the dream work"!

Effective Organizational / Executive Leadership
Demonstrated leadership skills at the executive level setting the tone and direction for my organizations; Completed IBM Advanced Leadership Series for high potential leaders.
Outstanding People Management / Development

Servant leader with a consistent track record as a great people manager with a high retention rate;  She strives to enrich the lives of her teams and empower them to deliver results that matter.

Executive Presentation / Spokesperson Skills

Featured panelist and international speaker annually at key industry events (e.g., 2018 SXSW moderated a panel on emerging tech, Keynote at Pivotcon 2014, Moderator for panel at 2014 Customer Engagement World, etc.). Also received her Competent Toastmaster certification. Corporate trained spokesperson with experience being interviewed by reporters and briefing industry analysts.

Culturally Aware Business Experience / Acumen

Held a number of positions with responsibility for providing direction to geography marketing teams.  Additionally, I was selected and completed IBM's Executive Services Corps, a Global development leadership training program, where I worked for 3 weeks in Johannesburg, South Africa working with the mayor and his staff to develop recommendations to improve Public Safety.

Spanish
Limited working proficiency; able to speak, write, and conduct business with confidence in business and social settings.

Interests

Passion for all things related to digital marketing / engagement, social media, leadership, management, professional development, and continuous self-improvement & learning.  Outside of work, I enjoy traveling, spending time with my family / loved ones, mentoring/working with programs like Year Up, watching basketball / football, shopping, trying to play golf, spoiling my nephews, blogging on digital, and beginning work on publishing a book.