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Work experience

Feb 2002May 2009

Brand Manager

Grupo Bimbo / Sara Lee Bakery
* Brand Manager Assortment Martinez, Children Cake and Family Cake. * Sara Lee Bakery Iberian Investments is leader in Spain in packed bread and cake with several known brands: Bimbo, Silueta, Martínez, Madame Brioche, ... * Reporting: Marketing Director and Marketing Vice President. * Main issues: important change of trend after the relaunching Assortment Martinez, new products & customers, seasonal campaigns, new merchandising and cost saving policy.
Apr 1999Jan 2002

Brand Manager

* Brand Manager ALEX (Wax), YAK (cleaning shoes), BRIL (cleaning towels). * Industrias Marca is working in 40 countries and is leader in Spain with Cleaning products and other household goods with several brands: Norit, Alex, Orion, Tintes Iberia, Yak, Ceys, ... * Reporting: Marketing Director and General Manager. * Main issues: change of trend in a mature market, new brand & products, promotions, new designs
Aug 1996Apr 1999

Product Manager

FRIDA ALIMENTARIA (now Europastry)
* Product Manager Bread. * Frida Alimentaria is leader in Spain in frozen cake. * Reporting: Marketing-Comercial Director * Main issues: Launching of the bread portfolio: new products, define strategy, presentation to distributors, develop policies to Horeca & Supermakets Channel, coordinate Alimentaria Fair & others.
Sep 1990Jul 1996

Product Manager

CPC España (now Unilever-Best Foods)
* Product Manager Hellmann's maionese, Maizena corn starch, Alsa/Potax desserts. Mass market and Food Service * CPC is a multinational company focus in Consumer Goods. Brands: Knoor, Hellmann's, Hornimans, Maizena, Alsa & Potax. * Reporting: Brand Manager & Marketing Director. * Main issues: new produts & design, harmonize packaging Spain-Portugal, TV add and sponsorship campaign, consumer promotions, Marketing relational.


Sep 1985Jul 1990



Web 2.0
Networking, blogs, wikis, ...
Computer knowledge
Office (Word, Excell, Powe Point), SAP, DSS, GNPD


Marketing, Consumer goods, education


Consumer Goods and Food Service in Spain. Marketing Department: 7 years at Sara Lee-Bimbo, 3 years at Industrias Marca, 3 years at Frida Alimentaria and 6 years at CPC España (now Unilever Group) Focus on objectives & Marketing policies: innovation, increase sales, promotions, cost reduction, merchandising, improve sales material, ...