Work History

Work History
Feb 2002 - May 2009

Brand Manager

Grupo Bimbo / Sara Lee Bakery
* Brand Manager Assortment Martinez, Children Cake and Family Cake. * Sara Lee Bakery Iberian Investments is leader in Spain in packed bread and cake with several known brands: Bimbo, Silueta, Martínez, Madame Brioche, ... * Reporting: Marketing Director and Marketing Vice President. * Main issues: important change of trend after the relaunching Assortment Martinez, new products & customers, seasonal campaigns, new merchandising and cost saving policy.
Apr 1999 - Jan 2002

Brand Manager

Grupo AC MARCA
* Brand Manager ALEX (Wax), YAK (cleaning shoes), BRIL (cleaning towels). * Industrias Marca is working in 40 countries and is leader in Spain with Cleaning products and other household goods with several brands: Norit, Alex, Orion, Tintes Iberia, Yak, Ceys, ... * Reporting: Marketing Director and General Manager. * Main issues: change of trend in a mature market, new brand & products, promotions, new designs
Aug 1996 - Apr 1999

Product Manager

FRIDA ALIMENTARIA (now Europastry)
* Product Manager Bread. * Frida Alimentaria is leader in Spain in frozen cake. * Reporting: Marketing-Comercial Director * Main issues: Launching of the bread portfolio: new products, define strategy, presentation to distributors, develop policies to Horeca & Supermakets Channel, coordinate Alimentaria Fair & others.
Sep 1990 - Jul 1996

Product Manager

CPC España (now Unilever-Best Foods)
* Product Manager Hellmann's maionese, Maizena corn starch, Alsa/Potax desserts. Mass market and Food Service * CPC is a multinational company focus in Consumer Goods. Brands: Knoor, Hellmann's, Hornimans, Maizena, Alsa & Potax. * Reporting: Brand Manager & Marketing Director. * Main issues: new produts & design, harmonize packaging Spain-Portugal, TV add and sponsorship campaign, consumer promotions, Marketing relational.

Education

Education
Sep 1985 - Jul 1990

Licencee

Skills

Skills

Web 2.0

Networking, blogs, wikis, ...

Computer knowledge

Office (Word, Excell, Powe Point), SAP, DSS, GNPD

English

Spanish-catalan

Native

Interest

Marketing, Consumer goods, education

Summary

Consumer Goods and Food Service in Spain. Marketing Department: 7 years at Sara Lee-Bimbo, 3 years at Industrias Marca, 3 years at Frida Alimentaria and 6 years at CPC España (now Unilever Group) Focus on objectives & Marketing policies: innovation, increase sales, promotions, cost reduction, merchandising, improve sales material, ...