Ricardo Cruz

Ricardo Cruz

Professional Objectives

  • Executive position in Business Development, Commercial, Marketing and/or Business Administration

Summary

Results-oriented leader with more than 25 years of experience in the Telecommunication, IT and customer service arenas. 

History of success in planning, developing and management of business units/companies, including startups.

Decision-maker, always with responsibilities for reaching targets and P&L indicators.

Wide experience in industry, user-company, specialized services and operator, being responsible for commercial (sales), technical-operational, financial and administrative activities. 

Entrepreneurial spirit. 

International business development experience.

Work History

Work History
Apr 2001 - Feb 2009

International Business Director (last)

Star One S/A

Multinational company established in 2000, by Embratel (80%) and SES-Global (Société Européenne des Satellites – 20%). Operating a fleet of 5 geostatic satellites (latest launch – Satellite C2, in Apr/08). Strong annual revenues of R$ 400 million.

Broadband Service Director: Hired in 2001 with the mission of establishing a 2nd Business Unit, focused on broadband access service and Corporate Networks, via satellite.

Satellite Solutions and Broadband Director: Since May/06, the Broadband Business Unit engaged in new roles – be responsible for all satellite-solutions of Star One, Embratel and Telmex-LatAm. Direct responsibility and management on product/service development, sales, technical-operational projects, business development and also after-sales activities.

International Business Director: Invited in May/08 to take charge of a new Area, being responsible for the Company’s expansion in Latin America.

MAIN ACHIEVEMENTS:

  • Throughout the first 6 years of operations, the new Business Unit presented a CAGR Net Revenues of 36% and P&L with positive EBITDA since 2005.
  • In 2007 the Satellite Solutions and Broadband Unit was responsible for 16% of total Net Revenues of Star One, with steady gradual growth projections to 40% by the end of 2012.
  • Direct participation in conquering new important national clients such as Boticário, ECT, Banco do Brasil, Accor Group and AMBEV, among others.
  • Direct participation in conquering the GESAC Project (the largest public initiative of digital inclusion in all Latin America) by EMBRATEL, in april/08, which foresees the implementation of 11.500 satellite internet access sites, in schools and other Federal Government units.
  • Responsible for the development of Latin American market, through personal contacts and marketing actions in the government and corporate markets.
  • Implementation of a pioneering International Project, to provide satellite internet access to 250 public schools in the Province of Buenos Aires, Argentina
Apr 1989 - Mar 2001

Owner - Director

Tie-Line Consultores Associados

Self-owned company, established in 1989 along with two colleagues from White Martins, with the mission of operating in 3 telecommunication specialized areas: Consulting, Development/Project Implementation and Technical Outsourcing

Technical-Commercial Director: Direct responsibility on product development, technical-operational projects, customer prospection and sales activities. Responsible for the opening of a branch office in São Paulo in 1994, helping the company to achieve new business opportunities.

Administrative-Financial Director: Direct management of the administrative and financial areas. 

MAIN ACHIEVEMENTS:

  • Participation along with the other partners in conquering and managing important Consulting and Outsourcing accounts, highlighting the following ones: ABN Amro Bank, Chase Manhattan, Citibank, Deutsche Bank, Gessy Lever, MESBLA, Michelin, NaBISCO FOODS, Rede Globo, Souza Cruz, White Martins and XEROX.
  • Generation of qualified jobs, with a staff of 300 professionals in 6 branches in Brazil (1999).
  • Revenues growth of 1.000% in 9 years of operations.

TIE-LINE was elected one of the best Technical Telecommunications Outsourcing companies by Anuário Brasileiro de Telecomunicações (Brazilian Annual Telecommunications Awards) in 96/97, 97/98 and 98/99.

In 2000 Global Network Technology Services (GNTS), a company of the Cabletron Systems Group (NYSE:CS), made an offer to acquire all TIE-LINE shares, which we accepted. At the time, GNTS was one of the largest consulting companies in the world, with operations in over 60 countries.

Education

Education

Medium-Term Courses

Private educational companies
  • Radio-communication
  • IP telephony
  • LANs/WANs
  • Business Administration
  • Finance
  • People Leadership/Management
  • Quality
Mar 1973 - Jun 1978

BSc

Univ. Gama Filho

Skills

Skills

Language: Spanish

Language: English