Rebecca Cretella

Rebecca Cretella



Social Media

Proficient user of Facebook, Twitter, Pinterest, Google+, LinkedIn


I created my own personal Wordpress blog in early 2013 (Living Life Brightly). In under a year, I have already written nearly 100 posts.


2010 Microsoft Office Suite


Member of CT chapter of American Marketing Association

Social Engagement


Copywriting, creative writing, editing, freelancing, blogging, social media, design, photography, typography, learning new software/technology, studying industry news & trends

Volunteer Work

Assisted the New Haven Symphony Orchestra's marketing and PR efforts (late 2009).

Work History

Work History
May 2010 - Present

Marketing Specialist

Metsa Board Americas Corp

As part of the global Marcoms team, am responsible for coordinating and implementing marketing communications and PR activities for the Paperboard business area in the Americas, such as:

  • conceptualizing and developing local marketing strategy
  • spearheading marketing and advertising campaigns
  • planning and coordinating trade shows and special events
  • producing local collateral
  • copywriting/editing content for collateral, press releases, e-newsletters, editorials, and more
  • distribution of global and local newsletters/press releases
  • ensuring consistency with global branding guidelines
  • researching the latest marketing developments and trends
  • driving marketing and advertising campaigns
  • communicating all marketing activities internally/externally
  • maintaining ongoing media relations with trade press
  • coordinating with external vendors and other stakeholders
  • creating and adhering to annual marketing budget guidelines
  • attending international meetings and trainings
Nov 2009 - Feb 2010

Marketing Consultant

York & Chapel

As project manager at interactive marketing agency, managed multiple projects. Was the client's direct contact and was also responsible for ensuring the project team (e.g. designers/programmers) adhered to established production schedules.

Some projects included:

  • website design and content
  • commercial development
  • branding strategy and conceptualization
  • social media business strategy and conceptualization

Also assisted with drafting and proofreading proposals, website/collateral copywriting, and general proofreading/copyediting of materials.

Mar 2008 - Sep 2008

Marketing Associate

CompAnalysis, Inc.

As Marketing Associate for compensation consulting firm:

  • developed content for website, direct mail/email marketing campaigns, media advertising, press releases, newsletters, and collateral
  • reviewed and proofread all company proposals and other written materials
  • redesigned company website to improve navigation/content and increase SEO
  • spearheaded online advertising campaigns (Google Adwords) for company's two websites
  • coordinated and attended trade shows
  • generated leads
  • maintained and updated contact database
Jun 2006 - Mar 2008


Energy Solutions

Worked on several third-party energy efficiency programs, most notably the Cool Roof Rating Council (CRRC). As the CRRC's Marketing Director:

  • wrote articles for industry publications
  • developed content for CRRC's website and a trio of brochures
  • composed, edited, and distributed quarterly newsletter
  • coordinated and attended trade shows year-round to promote organization
  • coordinated and planned program events, including annual laboratory training, and meetings
  • coordinated and facilitated Random Testing Program and Round Robin Testing
  • facilitated in-person board, technical, and membership meetings
  • led conference calls and transcribed meeting minutes
  • responded to phone and email inquiries
  • prepared monthly invoice and maintained budget

Also performed additional duties for Energy Solutions, including:

  • proofreading/editing proposals and reports
  • screening job applicant resumes
  • composing company newsletter


Aug 2003 - May 2005

Bachelor of Arts

Cornell University



Nicole Bonito

Rebecca came into York & Chapel, while the company was still in its start up phase. We knew that whoever we brought on would have to be highly talented, organized, detail-oriented, strategic, work well under pressure, very flexible, and overall smart. Rebecca blew me away with organization, great client communications, a very likable personality which our clients appreciated, and the ability to roll up her sleeves and jump in anywhere we needed her to. She also displayed a strong talent from a copywriting perspective, allowing her to step in and develop website copy for our clients, proposals, letters, brochures, etc. Proofreading was also a strong strength of Rebecca's which made her our "go to" person before anything was sent to print. Rebecca's strong willingness to learn and succeed as well as her education truly made her an asset to our team - qualities that I am sure have grown since I've worked with her - and will truly be an asset to any company she chooses to work for.

Stephanie Stern

Rebecca is extremely capable and quite well-rounded. She is an excellent writer, a very capable and kind manager, and a sharp thinker. Rebecca is also one of the most organized people I’ve worked with. She was always able to juggle multiple tasks and had a great sense for what needed to be prioritized. Often, she would remind me of tasks that I had forgotten about that we still needed to address. I felt quite lucky to have Rebecca working with me. Rebecca is a great fit for anyone looking for a smart and talented person. Her cheerful attitude and positive team spirit make her a pleasure to work with and her ability to learn quickly and work independently make her an excellent fit for any position.