Career Highlights

Accomplishments

Media Spokesman

Brand Integration

Writing

Work History

Work History
Jun 2011 - Oct 2011

Senior Account Director

Big Fuel
  • Developed overarching social media strategy and playbooks for capitalizing on marketplace trends including social shopping, social search and social integration on the GM brand sites
  • Launched Chevrolet test page on Google+ as one of only two brands granted test status on the new social platform; fostering a long-range business partnership between Google and General Motors
Mar 2010 - Jun 2011

Director of Communications

Penske Automotive Group- Smart USA

Managed communications department including all traditional and social media activities for the Smart brand and smart USA business in the United States; Direct report to Smart USA President, serving key role on team to improve the Smart car brand's business performance in the U.S. market

  • Reinvigorated brand's media tactics by shifting focus of communications strategy to be more aggressive
  • Grew coverage of brand and product in lifestyle and non-traditional media; Generated local media coverage in 30 different markets of a national marketing tour
  • Integrated communications with marketing strategy to drive increase in media coverage and social media conversation
  • Community manager for brand's U.S. social media channels Facebook, Twitter and brand's official U.S. social networking site, smartusainsider.com; grew number of followers exponentially
  • Led media push of social media campaign which quadrupled growth of online audience in just six weeks- earned recognition by Forbes in "Year's Most Creative Advertising Ideas" for 2010
  • Planned, managed and wrote blog posts by company president on smartusainsider.com
  • Managed media launch of smart fortwo electric drive in the United States-generated hundreds of stories reaching tens of millions of consumers
  • Executed media launch of the "Smart Expressions" vehicle customization program
  • Negotiated exclusive story with USA Today to introduce program
  • Generated hundreds of print, online and broadcast media stories, reaching tens of millions of consumers
  • Led brand ambassador word-of-mouth marketing program to enhance brand and product reputation; connected with key owners/enthusiasts by maintaining an open dialogue and participating in grassroots events
Feb 2004 - Feb 2010

Vice President

Stratacomm (A Fleishman-Hillard Company)

Deputy to managing directors at Detroit office of global PR agency affiliate; Managed client budgets, agency profitability, project teams, staffing and business growth; Developed and executed annual client strategic communications plans in the automotive, energy and education sectors; Administered media outreach and events, digital Web 2.0 communications, collateral material and website development, media training, grass roots initiatives, marketing campaigns, public affairs, speaking engagements and crisis communications

  • Oversaw all aspects of planning, execution, tracking and budgets for strategic plans while representing automotive OEs (Smart USA, Mitsubishi Motors, Chrysler Group), auto suppliers (Valeo, Takata, Continental), automotive consulting (BBK), education (University of Michigan) and energy (U.S. DOE's Solar Decathlon, DTF)
  • Managed media campaign for smart's brand launch in the U.S. including a 50-city road show; generated more than 451 million media impressions and contributed to 50,716 test drives of smart fortwos and more than 30,000 vehicle reservations
  • Led development, launch and promotion of smartusainsider.com which attracted 10,000 members in first 6 months
  • Developed and led digital media strategy for Smart USA
  • Attended Fleishman-Hillard Digital Academy and earned certification in strategic digital communications
  • Coordinated blogger event in New York City which introduced the smart car to influential bloggers in key vertical segments (e.g. green, design, lifestyle, etc.)
  • Led award-winning business-to-business media relations campaign to provide industry thought leadership around GM and Chrysler bankruptcies for BBK
1995 - 2005

Producer/Broadcast Engineer

WJR Radio (760 AM)

Planned and directed talk shows, live sports broadcasts and breaking news events for Detroit's top-rated news/talk radio station; developed deep understanding for newsworthy topics; most of position concurrent with PR work

2002 - 2004

Client Executive

Automotive & Media Specialists
1999 - 2002

Senior Account Executive

G-2 Communications
1998 - 1999

Account Coordinator

C&B Scene

Education

Education
Sep 2001 - Dec 2003

Master of Business Administration

University of Michigan-Dearborn
Sep 1993 - Jul 1997

Bachelor of Arts

University of Michigan-Dearborn

Skills

Skills

Marketing Communications

Social Media

Strategic Communications