Work History

Work History
Mar 2007 - Present

Vice President

New Venture Communications
  • Manage East Coast presence for boutique technology marketing and communications firm based in Silicon Valley;
  • Develop integrated social media strategy for client campaigns, including use of LinkedIn, Facebook, corporate community building tools and private social networks;
  • Developed strategy and content for The Green Storage Blog for Nexsan Technologies;
  • Senior Corporate Blogger on topics of social media usage, outbound communications strategies and trends, technology industry issues and key regulation - http://www.newventurecom.com/blog;
  • Manage clients that span a range of business-to-business and business-to-gov technologies, including clean tech sensors, disk based storage and archiving, network forensics and security, virtualization tools and business intelligence;
  • Developed new corporate website with internal team;
  • Represent clients and agency with National Venture Capital Association (NVCA)'s Strategic Communications Committee;
  • Monitor and report on U.S. EPA ENERGY STAR Server Specification for clients
  • Secure new clients for agency in eastern U.S.
  • Manage client teams for measureable monthly and annual success
Aug 2002 - Feb 2007

Director, Communications

North American Insulation Manufacturers Association (NAIMA)
  • Conducted government relations to support legislative advocacy efforts. Supported legislative effort to advocate and lobby for federal energy legislation resulting in passage of HR 6 - the Energy Policy Act of 2005. Conducting consumer awareness campaign to drive insulation sales based on availability of tax credit included in bill;
  • Developed global message for international insulation associations to use at global energy efficiency events, including the United Nations Framework on Climate Convention (UNFCC) and the World Summit on Sustainable Development (WSSD);
  • Worked with government agencies, such as EPA's ENERGY STAR program and the Department of Energy's Building America program, to ensure insulation is included accurately and fairly in agenda on energy efficiency and green building practices;
  • Communicated proper installation procedures and health and safety recommendations to contractors to maintain compliance with NAIMA's commitment to the Occupational Safety and Health Administration (OSHA);
  • Maintained and developed strategic direction for NAIMA's three websites for consumers, public and engineers;
  • Built successful online destination site for consumer-level information on energy efficiency in buildings;
  • Represented association on coalition which developed the "Energy Hog" national public service advertising campaign on energy efficiency; directed by the Advertising Council of NY;
  • Built industry alliances to further advocacy efforts for higher energy codes and energy conservation;
  • Developed articles, papers and other literature as needed to continually enhance multimedia literature library of 174 items;
  • Increased online library usage by 46% over previous year;
  • Managed Communications Member Committee, which was responsible for Community development, health and safety (regulatory) communications, product marketing/market development, international communications, Development of messaging platform, and member communications;
  • Managed additional committees on an interim basis
  • Built model to measure success of association's activities on direction from Board of Governors;
  • Selected and directed four ongoing communications consultants;
  • Managed several annual committee budgets ranging from $350-600K
Oct 1999 - Feb 2002

Director, Communications

TeleGea
Communications/Marketing
  • Develop full range of communications materials, including contributed articles, print collateral, press releases, fact sheets, presentations, speeches, and Web content;
  • Develop detailed Briefing Book document for external audiences. Detailed company mission, product overview, architecture, supported standards, industry relationships, customers and more
  • Developed strategic communications plan
  • Managed public relations and advertising agencies; managed selection of new agency
  • Conducted media and presentation training for spokespeople and corporate executives;
  • Served as communications liaison to industry groups, including OSS/J and ipdr.org
  • Executed ongoing public relations tactics, including press interviews, events, tradeshows, speaking opportunities, press relations, product reviews and launches;
  • Managed paid analyst relationships, and developed relationships among key market and financial analyst firms
  • Managed all aspects of tradeshows, including strategic planning, booth design/development, exhibiting procedures, marketing plans, booth staffing, development of demonstrations, materials development, labor supervision and budgeting;
  • Worked closely with VP of Marketing to outline market opportunity, develop strategies to generate sales leads and define competitive environment
  • Executed company's core product launch, including internal sales kick off event and external media and analyst tours to introduce both company and product to the market
  • Managed budget of $875,000
 Program Management
  • Developed and implemented program for trial "JumpStart" program of TeleGea's carrier-grade software platform; Included new feature/functionality specifications, pricing, target market definition, technical requirements assessment, risks/rewards, implementation procedures, budget and program marketing and ongoing management;
  • Worked with marketing team to develop core elements for TeleGea Partnership Program, including partner categories, benefits, marketing efforts and communications strategies
  • Developed and implemented program to target MidMarket service providers; Included feature/functionality requirements, marketing materials, budget, resource allocation, risks/rewards assessment and implementation procedures;
May 1994 - Oct 2000

Group Vice President

Communications/Marketing
  • Managed extensive Crisis Communications program for Hotmail resulting from nearly a dozen highly publicized security breaches and threats
  • Developed and executed strategic internal and external communications plans for clients such as Philips Electronics, Microsoft, Adaptec, NewsReel (now YellowBrix) PowerTV, Octel and Centigram;
  • Developed full range of communications materials, including contributed articles, direct mail pieces, sales collateral, press releases, speeches, presentations, investment announcements, backgrounders and fact sheets;
  • Served as international PR liaison for Philips Electronics and Centigram Communications;
  • Executed ongoing public relations tactics, including press tours, events, trade shows, speaking opportunities, press relations, and product reviews and launches;
  • Conducted media and presentation training for spokespeople and corporate executives;
  • Conducted strategic analyst relations programs for large and small companies;
  • Launch of Philips Electronics first CD-R drive to retail market, including execution of in-store promo for retail sales teams
  • Re-launch of LinkExchange as Microsoft bCentral
Client Management
  • Managed B2B portfolio with 10 clients and seven direct reports, while serving as day-to-day contact on three accounts;
  • Responsible for staffing and budget management;
  • Managed large clients (Philips Electronics, Microsoft Hotmail and Microsoft LinkExchange) and small accounts (EyeCast, Concept Five) accounts with teams of three to twelve;
  • Executed ongoing activities and adjusted programs as appropriate to ensure client satisfaction;
  • Developed and executed strategies to grow revenue from new and existing client accounts;
  • Experienced in Internet services and technologies, consumer electronics, software, telecommunications and semiconductors;
  • Managed all accounts for profitability and growth;
  • Managed multiple client budgets up to 660K/yr
New Business Development
  • Developed strategies for winning business in a highly competitive market;
  • Developed business plan for Shandwick's technology-focused office in Northern Virginia;
  • Developed new agency sales approach for Internet and start up clients;
  • Developed and presented more than 60 strategic new business proposals;
  • Secured 40 strategic new clients between 1999 and 2000;
  • Developed marketing/sales presentations to differentiate from competition and presented strategic client plans;
  • Successfully developed technology practice within public affairs arm of Shandwick International; Team consisted of 30 professionals with revenue of $3M annually;
  • Part of team tasked with developing Internet PR practice from 1994-1997.
Staff Management
  • Defined agency policies and strategic direction for new business, staff development, and issues and policies;
  • Conducted staff reviews, hiring and terminations, make strategic staffing decisions;
  • Participated in international task force addressing Internet PR potential in 1995;
  • Developed and implemented staff training program for office of 50 professionals;
  • Worked with Chief Training Officer to integrate office program with worldwide training effort.

Education

Education
1991 - 1992

MA

University of Southern California
1988 - 1990

BA