Richard Batty

Larkspur CA

Summary

Highly experienced marketing professional with over 20 years of experience in technology companies. Extensive expertise in product positioning & messaging, planning, creation of marketing programs, management of PR initiatives, strategic relationships and sales operations. Fortune 50, startup and international experience in the UK and Canada. Management of global operations including Europe and Asia. Exceptional analytical, planning and oral & written communication, project management skills. Harvard MBA. Fluent in French.

Custom

Courses in Microsoft Access and Visual Basic.

Interest

Competitive runner with 29 marathons completed.

Work experience

2006 - 2008

Senior Director of Marketing

Maxager Technology

Business Intelligence Profit Optimization SaaS Software firm

Managed marketing function contributing to 20% growth in revenue
Created positioning in conjunction with founder / CEO
Wrote majority of company marketing collateral including presentations, overviews, case studies etc.
Created and delivered webinars and demos, revised product pricing
Briefed market research analysts on company technology, generated market size numbers
Created and delivered presentations and demos to prospects
Managed sales operations using Salesforce.com

2002 - 2005

Independent Consultant

RCB Consulting

AutoQuake (Devon, UK) – eBay shop selling used vehicles

Analyzed operations and recommended changes to processes, policies and staffing to allow scaling of the business
Managed all operations, implementing recommended changes including IT infrastructure, pricing, payments, job roles, vehicle processing
Built and implemented interim CRM system and determined requirements for permanent system

Geac (London, UK) – Business Process Management enterprise software vendor

Management of strategic projects for Managing Director EMEA including:

Identification and sizing of new target markets
Coordination of analysis and planning for telemarketing efforts aimed at competitor’s customers
Survey of distributors worldwide to determine competitive pricing and other issues impacting sales

World Carrier (Novato, CA) - Planned and implemented due diligence systems for finance deals

2000 - 2001

Vice President Marketing

Radiant Logic

Software startup producing innovative Virtual Directory technology

Planned, created and implemented marketing programs that created hundreds of leads, resulting in the company’s first customers including Daimler-Chrysler and Hewlett-Packard
Led numerous sales meetings with potential customers including Cisco and Intuit
Wrote extensive web site content, product positioning, marketing collateral, white papers and press releases
Briefed analysts at companies including Gartner Group, Meta Group and Giga and journalists at leading industry journals, including Network World, Wall Street Reporter and EAI Journal
Spoke at conferences including Gartner Midsize Enterprise, Oracle Developers’ World and Cal-IT

1998 - 2000

Senior Director of Operations, Product Manager

Spin-off enterprise software division of diversified private company

Led group producing enterprise CRM software product through successful $32 million IPO

Built and managed 40 member team including software development, QA, professional services

Developed and managed $5 million budget
Turned around severe quality and delivery problems by implementing new processes, greatly increasing customer satisfaction
Managed product management function, including feature definition

1995 - 1997

Director of Operations

Transcape Systems

Software startup producing interactive systems for health and fitness equipment

Built installed base from 0 to 75 units, generating over $200k in sales
Planned for capital, staffing, schedule and inventory requirements, successfully meeting installation dates
Managed manufacturing, purchasing, design modification and installation, reducing cost by 40%

1990 - 1995

Independent Consultant

RCB Consulting

DFI Inc. Washington, DC

Deployed on time and under budget Sales Force Automation project for DEC PC Business Unit sales force
Performed strategic analysis for and successfully implemented support and training for user population

Online Sports Petaluma, CA

Co-wrote business plan and pro forma financial model and presented to venture capitalists
Determined product features from potential users of online service aimed at amateur sports enthusiasts

The SoftAd Group Mill Valley, CA

Successfully planned workload for and managed teams to deliver custom software for sales and marketing applications in Fortune 500 companies, generating over $500k in revenue
Delivered projects costing over $100K on schedule and on budget

1988 - 1990

Senior Consultant and Strategic Relations Manager

Autodesk

Evaluated and made recommendation, accepted by senior management, on feasibility of new division to sell third party products and on staffing needs to manage support for over 1,000 third party developers
Developed and managed relationships with Compaq, Hewlett-Packard and Apple

1984 - 1987

Product Manager and Marketing Programs Manager

Managed new product, developed and implemented programs, generating over $2 million in revenue
Defined specifications through market research to take strategic minicomputer I/O card from concept to market
Analyzed needs and built upgrade program to move customers to HP’s RISC architecture

Education

B. Eng.

M. Eng.

MBA

Harvard Business School

Portfolio

References

Baruch Saeed

“As a marketer, Rick has the ability to take a complex topic and make it simple and clear. As an administrator, Rick is incredibly flexible, able to execute tasks in a variety of areas. As a person, Rick is amicable, dependable and a great team player.”

Steve Yount

“Rick is a multi-talented individual. He was a star in his role as a Sr Director of Marketing. He was instrumental in our product marketing and advancement in the marketplace. Additionally he was very helpful with new prospects and customers. Bright and hardworking are two key characteristics for Rick, and he’s a fun guy to have in the office.”

Kevin Martin

“Rick successfully took on everything that was thrown at him, which was a remarkably broad set of responsibilities. He stays even-keeled under pressure and has a healthy sense of humor.”

L. Jay Manning

“As Sales Director at Maxager, Rick was Director of Product Marketing supporting sales. Rick consistently delivered high quality Marketing Materials and Sales Support Presentations. I feel that one of Rick's key assets is that he really "listens" and he is easy and enjoyable to work with. In addition, Rick authored a number of industry articles promoting Maxager's value proposition that resulted in sales revenue. Lastly, I could ask Rick for help at any time with any challenge and he would deliver for me. Without questions, Rick will have a very productive and positive impact on the organizaitons he is supporting.”

Cullen Killian

“I worked with Rick at RPC and can confidently endorse him. He is a well qualified Product and Project Manager. Rick was instrumental in developing (full life cycle) an SFA software product for the mutual fund industry. Rick exceled in detailed planning, project management and dealt effectively with all levels of project team members.”

Michael Rothschild

“Rick is a highly productive marketing professional who cranks out an amazing amount of effective marketing materials in support of the sales team. Always one to pitch in and help others, Rick consistently delivers high quality written materials, presentation slides, and web site updates to help prospects better understand the value proposition. Beyond this, Rick is a fine person and a pleasure to work with day in and day out.”

Chris Kocher

“Rick worked for me when I was Acting VP Marketing at Maxager. Rick views issues strategically but also does a huge amount of detailed work to analyze issues and develop presentations, reports, documents, etc. in a short amount of time. He works well with the executive team, sales, development, support and all groups within a company. Rick possesses a broad set of skills allowing him to wear several hats within a company. He has extensive analytical skills as well as a practical sense of how to prioritize activities and get things done expediently. I wouldn't hesitate to hire him for an instant.”

Zach Mided

“Rick has a superior ability to not only understand highly technical issues, but to frame them in a way that is understandable to customers. He is hardworking and willing to pitch-in at any time. He is enjoyable to work with and would be a great additon to any team.”