Richard Batty

Richard Batty

Summary

Highly experienced marketing professional with over 20 years of experience in technology companies.  Extensive expertise in product positioning & messaging, planning, creation of marketing programs, management of PR initiatives, strategic relationships and sales operations.  Fortune 50, startup and international experience in the UK and Canada.  Management of global operations including Europe and Asia.  Exceptional analytical, planning and oral & written communication, project management skills.  Harvard MBA.  Fluent in French.

Custom

Courses in Microsoft Access and Visual Basic.

Interest

Competitive runner with 29 marathons completed.

Work History

Work History
2006 - 2008

Senior Director of Marketing

Maxager Technology

Business Intelligence Profit Optimization SaaS Software firm

  • Managed marketing function contributing to 20% growth in revenue
  • Created positioning in conjunction with founder / CEO
  • Wrote majority of company marketing collateral including presentations, overviews, case studies etc.
  • Created and delivered webinars and demos, revised product pricing
  • Briefed market research analysts on company technology, generated market size numbers
  • Created and delivered presentations and demos to prospects
  • Managed sales operations using Salesforce.com
2002 - 2005

Independent Consultant

RCB Consulting

AutoQuake (Devon, UK) – eBay shop selling used vehicles

  • Analyzed operations and recommended changes to processes, policies and staffing to allow scaling of the business
  • Managed all operations, implementing recommended changes including IT infrastructure, pricing, payments, job roles, vehicle processing
  • Built and implemented interim CRM system and determined requirements for permanent system

    Geac (London, UK) – Business Process Management enterprise software vendor

Management of strategic projects for Managing Director EMEA including:

  • Identification and sizing of new target markets
  • Coordination of analysis and planning for telemarketing efforts aimed at competitor’s customers
  • Survey of distributors worldwide to determine competitive pricing and other issues impacting sales

World Carrier (Novato, CA) - Planned and implemented due diligence systems for finance deals

2000 - 2001

Vice President Marketing

Radiant Logic

Software startup producing innovative Virtual Directory technology 

  • Planned, created and implemented marketing programs that created hundreds of leads, resulting in the company’s first customers including Daimler-Chrysler and Hewlett-Packard
  • Led numerous sales meetings with potential customers including Cisco and Intuit
  • Wrote extensive web site content, product positioning, marketing collateral, white papers and press releases
  • Briefed analysts at companies including Gartner Group, Meta Group and Giga and journalists at leading industry journals, including Network World, Wall Street Reporter and EAI Journal
  • Spoke at conferences including Gartner Midsize Enterprise, Oracle Developers’ World and Cal-IT
1998 - 2000

Senior Director of Operations, Product Manager

Spin-off enterprise software division of diversified private company

Led group producing enterprise CRM software product through successful $32 million IPO

  • Built and managed 40 member team including software development, QA, professional services
  • Developed and managed $5 million budget
  • Turned around severe quality and delivery problems by implementing new processes, greatly        increasing customer satisfaction
  • Managed product management function, including feature definition
1995 - 1997

Director of Operations

Transcape Systems

Software startup producing interactive systems for health and fitness equipment

  • Built installed base from 0 to 75 units, generating over $200k in sales
  • Planned for capital, staffing, schedule and inventory requirements, successfully meeting installation dates
  • Managed manufacturing, purchasing, design modification and installation, reducing cost by 40%
1990 - 1995

Independent Consultant

RCB Consulting

DFI Inc. Washington, DC

  • Deployed on time and under budget Sales Force Automation project for DEC PC Business Unit sales force
  • Performed strategic analysis for and successfully implemented support and training for user population

Online Sports Petaluma, CA

  • Co-wrote business plan and pro forma financial model and presented to venture capitalists
  • Determined product features from potential users of online service aimed at amateur sports enthusiasts

The SoftAd Group Mill Valley, CA

  • Successfully planned workload for and managed teams to deliver custom software for sales and marketing applications in Fortune 500 companies, generating over $500k in revenue
  • Delivered projects costing over $100K on schedule and on budget
1988 - 1990

Senior Consultant and Strategic Relations Manager

Autodesk
  • Evaluated and made recommendation, accepted by senior management, on feasibility of new division to sell third party products and on staffing needs to manage support for over 1,000 third party developers
  • Developed and managed relationships with Compaq, Hewlett-Packard and Apple
1984 - 1987

Product Manager and Marketing Programs Manager

  • Managed new product, developed and implemented programs, generating over $2 million in revenue
  • Defined specifications through market research to take strategic minicomputer I/O card from concept to market
  • Analyzed needs and built upgrade program to move customers to HP’s RISC architecture

Education

Education

B. Eng.

M. Eng.

MBA

Harvard Business School