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Summary

Profile:

12+ years of success with high-profile companies like Audi & Volkswagen Romania, Datapharm Australia, Fluccs, Sulo.

Result include:

  • Designed and led a new volunteer recruitment for a clinical trials campaign from the ground-up,
    resulting in 70% of the recruiting done with just 1/3 of the budget the client initially spent to recruit
    30% of the total volunteers required;

  • Increased the monthly web traffic with over 2440% in just 2 years for fashion industry client.
  • Improved organic web traffic over 450% by implementing content management system for healthcare industry client.

Core Competencies:

  • Digital Marketing
  • Lead Generation
  • Research & Analytics
  • Social Media
  • Project Management
  • Web Design
  • Pay Per Click
  • Adobe Creative Suite
  • SEO
  • Presentation Skills

Work History

Oddball Web Solutions

Sep 2013Aug 2015

Digital Marketing Manager  (3 years)

  • Managed all website projects;
  • Acted as Digital Marketing Consultant, and advised on/develop marketing strategies involving Search Engine Marketing (Pay-Per-Click and Search Engine Optimisation), Web Presence Optimisation, Reputation Management, Online Display Advertising, and Social Media;
  • Identified and communicated client needs and wants to Operations team; translated Operations team’s suggestions and recommendations to client;
  • Prepared proposals and presentations;
  • Served as Account Manager for select accounts;
  • Stayed up-to-date on all digital products;
  • Web Optimisation for SEO;
  • A/B Testing to Increase Conversion Rates;
  • Google Ad Words;
  • Google Analytics;
  • Google Shopping Integration;
  • Link Building for SEO;
  • SEO Audits;
  • Social Media Link Building;
  • Email Marketing.

Datapharm Australia

Nov 2010Jan 2016

Digital Marketing Consultant (5 years 3 months)

  • Developed social media marketing strategies for clients in accordance with the client's objectives and budgets;
  • Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads by over 1000%;
  • Acquired 10% conversion rate while managing all e-mail campaigns;
  • Utilised A/B testing and multivariate analysis to improve conversion rate of website visitors;
  • Developed social media, online newsletter and other marketing tools and platforms;
  • Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and development;
  • Responsible for setup, function, content and graphics of all public websites;
  • Actively collaborated with marketing team to design and deploy digital marketing initiatives;
  • Created content for website and social marketing outlets, direct email campaigns, and planned, promoted, and implemented special events.

Stoc Computer SRL

Jul 2004Aug 2009

CEO (5 years 2 months)

My roles within the company were extremely broad, ranging from creative, technical, management to client contact and proposal writing.

  • Designed, developed and administered company's Internet and Intranet sites;
  • Designed web page layout and added graphics to enhance the look of the pages;
  • Integrated content provided by other departments such as sales, marketing, and business development;
  • Incorporated content management system into the companies web site, thus allowing non-technical personnel to contribute to the site;
  • Tracked traffic through the web site and advised management as to which pages generate the most hits;
  • Solicited cross-linking relationships with other web sites to increase site traffic;
  • Submitted the site to search engines and added keywords to all pages to improve placement in search results;
  • Educated company staff on the power and capabilities of the company website, and encouraged them to provide more content for the site;
  • Ensured proper operation of the web site with various browsers on different platforms.
  • Used computer software to generate new images;
  • Created designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.

Freelancer

Jul 2002Jul 2004

Web Designer

  • Met and corresponded with clients to determine client needs for company sites;
  • Created corporate web sites & portals;
  • Developed and designed new web interfaces, layouts and site graphics;
  • Created and Designed test web sites.

Certifications

Google

Nov 2015Nov 2016

Google Adwords Certification

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognises them as an online advertising professional.

Google

Nov 2015May 2017

Google Analytics Certification

The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to online businesses.

Education

Martin College

20102011

Diploma of Graphic Design Advertising & Multimedia - Martin College of Business, Technology and Design, Sydney

Martin College

20102010

Certificate IV in Design - Martin College of Business, Technology and Design, Sydney

SNSPA

20022006

Bachelor of Public Administration, National School of Political and Administrative Studies (SNSPA), Bucharest, Romania - 2006.

Babeș-Bolyai

19992001

Diploma of Marketing & Management

Portfolio

Hobbies & Interests

  • Reading
  • Travelling
  • Blogging
  • Music
  • Martial Arts