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Summary

Profile:

12+ years of success with high-profile companies like Audi & Volkswagen Romania, Datapharm Australia, Fluccs, Sulo.

Result include:

  • Designed and led a new volunteer recruitment for a clinical trials campaign from the ground-up,
    resulting in 70% of the recruiting done with just 1/3 of the budget the client initially spent to recruit
    30% of the total volunteers required;

  • Increased the monthly web traffic with over 2440% in just 2 years for fashion industry client.
  • Improved organic web traffic over 450% by implementing content management system for healthcare industry client.

Core Competencies:

  • Digital Marketing
  • Lead Generation
  • Research & Analytics
  • Social Media
  • Project Management
  • Web Design
  • Pay Per Click
  • Adobe Creative Suite
  • SEO
  • Presentation Skills

Work experience

Oddball Web Solutions

Sep 2013Aug 2015

Digital Marketing Manager  (3 years)

  • Managed all website projects;
  • Acted as Digital Marketing Consultant, and advised on/develop marketing strategies involving Search Engine Marketing (Pay-Per-Click and Search Engine Optimisation), Web Presence Optimisation, Reputation Management, Online Display Advertising, and Social Media;
  • Identified and communicated client needs and wants to Operations team; translated Operations team’s suggestions and recommendations to client;
  • Prepared proposals and presentations;
  • Served as Account Manager for select accounts;
  • Stayed up-to-date on all digital products;
  • Web Optimisation for SEO;
  • A/B Testing to Increase Conversion Rates;
  • Google Ad Words;
  • Google Analytics;
  • Google Shopping Integration;
  • Link Building for SEO;
  • SEO Audits;
  • Social Media Link Building;
  • Email Marketing.

Datapharm Australia

Nov 2010Jan 2016

Digital Marketing Consultant (5 years 3 months)

  • Developed social media marketing strategies for clients in accordance with the client's objectives and budgets;
  • Developed and executed various social media, SEO and SEM initiatives to increase traffic and increase leads by over 1000%;
  • Acquired 10% conversion rate while managing all e-mail campaigns;
  • Utilised A/B testing and multivariate analysis to improve conversion rate of website visitors;
  • Developed social media, online newsletter and other marketing tools and platforms;
  • Designed Primary & Affiliate websites for Sales Conversions as well as responsible for website analytics and development;
  • Responsible for setup, function, content and graphics of all public websites;
  • Actively collaborated with marketing team to design and deploy digital marketing initiatives;
  • Created content for website and social marketing outlets, direct email campaigns, and planned, promoted, and implemented special events.

Stoc Computer SRL

Jul 2004Aug 2009

CEO (5 years 2 months)

My roles within the company were extremely broad, ranging from creative, technical, management to client contact and proposal writing.

  • Designed, developed and administered company's Internet and Intranet sites;
  • Designed web page layout and added graphics to enhance the look of the pages;
  • Integrated content provided by other departments such as sales, marketing, and business development;
  • Incorporated content management system into the companies web site, thus allowing non-technical personnel to contribute to the site;
  • Tracked traffic through the web site and advised management as to which pages generate the most hits;
  • Solicited cross-linking relationships with other web sites to increase site traffic;
  • Submitted the site to search engines and added keywords to all pages to improve placement in search results;
  • Educated company staff on the power and capabilities of the company website, and encouraged them to provide more content for the site;
  • Ensured proper operation of the web site with various browsers on different platforms.
  • Used computer software to generate new images;
  • Created designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.

Freelancer

Jul 2002Jul 2004

Web Designer

  • Met and corresponded with clients to determine client needs for company sites;
  • Created corporate web sites & portals;
  • Developed and designed new web interfaces, layouts and site graphics;
  • Created and Designed test web sites.

Education

Martin College

20102011

Diploma of Graphic Design Advertising & Multimedia - Martin College of Business, Technology and Design, Sydney

Martin College

20102010

Certificate IV in Design - Martin College of Business, Technology and Design, Sydney

SNSPA

20022006

Bachelor of Public Administration, National School of Political and Administrative Studies (SNSPA), Bucharest, Romania - 2006.

Babeș-Bolyai

19992001

Diploma of Marketing & Management

Portfolio

Hobbies & Interests

  • Reading
  • Travelling
  • Blogging
  • Music
  • Martial Arts