Raymond M Campos is a visionary marketing and communications leader with over twenty years of global experience launching, building and managing successful brands in a variety of industries.
Prior to becoming an independent consultant, Ray was Vice President and Investor Relations Officer at Banco de Credito del Peru, one of the oldest and most successful independent banks in Latin America. While at BCP, he was an active member of various executive-level committees responsible for strategic planning, corporate communications and corporate governance issues.
Working directly with the CEO, Ray launched and led the award-winning investor relations program for BCP’s New York Stock Exchange listed holding company, Credicorp Ltd. (NYSE:BAP) achieving “Best in Class” recognition from IR Magazine. At this time, Ray was responsible for overseeing all aspects of corporate communications including brand development, marketing, public relations, and financial communications, delivering an unprecedented level of high-quality international brand awareness.
While at BCP Ray was also instrumental in leading a wide range of corporate communications projects that included internal communications and high-level consensus building; the definition and socialization of a new mission-centric global brand identity; the production and delivery of on-time and on-budget corporate annual shareholder reports; and the development of an award-winning corporate website.
As a consultant, Ray has worked in senior level marketing and brand management roles in such diverse areas as Agro-Foods, Biotechnology, Clean & Renewable Energy, Consumer Retail, Hospitality Management, Broadcast Media, Fundraising for Cause-related and Not-for-Profits, Banking and Investment Management.
Previously, Ray was the Director of Marketing and Business Development for the then Dutch banking group ABN-Amro in Europe and North America. Ray started his career as a classically trained public relations executive working with leading global public relations and communications firms.
Ray is a marketing and communications thought-leader and frequent speaker at industry events and conferences. He earned a B.A. in Communications from Pepperdine University, and has completed extensive graduate-level studies related to Brand Development and Strategic Communications.
A native Californian, Ray has lived and worked extensively in Europe and Latin America, and is fluent in Spanish. Ray currently lives in California.