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Summary

Digital Account Manager, based in New York, specializing in fashion and luxury brands.
Experienced in search and display with moderate SEO & social knowledge. Contributed in major projects with high-profile clients. Directly managed advertiser campaigns and provided strategic insights with recommendations. Strong technical skills with expert understanding of excel. Accustomed to working in fast-paced environment with both small and large teams.

Work History

Apr 2015Jul 2015

SEM Account Manager

Labelium

Account Manager working on a diverse portfolio of clients including Louis Vuitton, BVLGARI, Christie's Real Estate and more.

• Effectively manage search accounts by expanding knowledge of client’s business, competition and latest industry news and trends
• Work with search director to build strategies and execute search or display campaigns
• Manage client relationship
• Develop keyword list and ad copy recommendations
• Create and deliver weekly, bi-weekly and monthly reports
• Support new business venture
• Optimize search accounts and provide testing recommendations

Jul 2013Apr 2015

Paid Search Coordinator

iProspect
  • Assisted in Ad Hoc operations such as keyword builds, ad copy and client data request
  • Daily task consisted of reporting, tracking key kpi’s and following latest trends
  • Maintained and facilitated daily client communications
  • Reviewed keywords and searched for new opportunities to increase exposure oh high performing terms
  • Ran search query reports to identify optimization opportunities
  • Checked campaigns budgets and SOV reports to ensure campaign is receiving maximum exposure
  • Liaise with ad ops team on new creative and trafficking needs
  • Provided YOY and Quarterly analysis
  • Worked with accounts such on accounts such as David Yurman, Bloomin Brands, Hermes, Sonos and Smuckers
Jan 2012May 2012

Fashion Marketing Intern

Chanel
  • Support Fashion Digital Director on all digital advertising and marketing needs
  • Create analytics reports for Digital team to make data driven decisions
  • Create several competitive analysis and digital trends reports
  • Help develop mobile strategy
  • Made edits to content on website using CMS tools QA staging site for changes
  • Assist in making SEO/SEM strategy E-Commerce

Education

20092011

Communication

State University of New York at Albany
Marketing and Business Communication
20072009

Busniess Administration

St. John's University
Economics and Accounting Statistics and Math

Skills

Direct Marketing
Online Marketing
Luxury Goods
Email Marketing
Social Media Marketing
Microsoft Office
Web Analytics
Display Advertising
Paid Search Strategy
E-commerce

Certifications

Google Ad Words

Google

Google Display

Google

Google Analytics

Google

DoubleClick Search

Google

Marin

Bing Ads

Microsoft

References

Available Upon Request